Wyniki wyszukiwania - Biblioteka Nauki

1

Innowacyjność elementem konkurencyjności w turystyce

100%

Roman M.

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nr 1(26)

111-119

PL

Innowacje, obok tradycyjnych czynników wzrostu czy rozwoju gospodarczego, to najważniejsza siła napędowa gospodarek narodowych. Ważny wpływ na rozwój sektora turystycznego mają wprowadzane innowacje. Innowacyjność podmiotów działających w obszarze turystyki stała się w ostatnich latach przedmiotem coraz większego zainteresowania badaczy i praktyków gospodarki turystycznej. Spowodowane jest to ciągłym szukaniem nowych trendów turystycznych zarówno przez firmy specjalizujące się w turystyce, jak i społeczeństwo. Wprowadzenie innowacji w turystyce jest jednak procesem złożonym i wieloaspektowym, ponieważ to nie tylko modyfikacja produktu, ale także nowe rodzaje działalności turystycznej czy też dostosowywanie się do uwarunkowań zrównoważonego rozwoju. Można zauważyć, że obecnie bardzo rzadko dochodzi do odkryć w sferze innowacyjności w turystyce. Taki stan rzeczy może być spowodowany tym, iż innowacja jest rezultatem systematycznych, często bardzo kosztownych badań, wymagających połączenia całych zespołów reprezentujących specjalistów z branży turystycznej. Celem opracowania jest analiza idei innowacyjności jako czynnika decydującego o konkurencyjności podmiotów turystycznych. Przytoczono informacje zawarte w literaturze przedmiotu, a także wykorzystano własne doświadczenia zdobyte przy budowie i prowadzeniu gospodarstwa agro-ekoturystycznego.

EN

Innovation, in addition to traditional factors of growth or economic development is the most important driving force of national economies. An important influence on the development of the tourism sector has the introduced innovations. Innovation in the field of tourism has become in recent years the subject of increasing interest of both researchers and practitioners in the tourism economy. This is due to a constant search for new trends in tourism, both by companies specializing in tourism and the society. The introduction of innovation in tourism, however, is a complex and multifaceted as it is not only the modification of the product, but also new types of tourism activities or adapt to the conditions for sustainable development. It may be noted that currently the discoveries in the field of innovation in tourism occur very rarely. This state of affairs may be due to the fact that innovation is the result of systematic, often very expensive research, requiring connections entire teams representing professionals from the tourism industry. The aim of this paper is to present the idea of innovation as a driver of competitiveness of tourist destinations. Information quoted from the review of the literature and our own experience in the construction and management of agro-ecotourism farm are also included.

2

Agritourism in academic research: Literature review and cluster analysis

63%

Roman M. , Kawęcki N.

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nr 1

45-55

EN

The aim of the article is to review the current literature in the field of agritourism. The data for the analysis was collected from the Web of Science database from 1990–2022: a total of 1,834 bibliometric publication records. The article presents both quantitative and qualitative analysis. The results indicated five main research areas: (a) the impact of the attitudes of the community on the perception and management of ecotourism and agritourism; (b) the impact of models of the perception of the quality of services in agritourism on customer satisfaction; (c) the quality of services and tourist culinary experiences that motivate the choice of agritourism destinations; (d) the typology of agritourism farms and their differentiation in the development of rural tourism; (e) the impact of state policy on the management of rural tourism and agritourism. The limitations of the conducted research, which mainly concern the methodological part, should also be borne in mind: including the selected publication database, and search criteria such as publication year or language.

3

Znaczenie procesu komunikacji pomiędzy biurem turystycznym a klientem

63%

Roman M. , Kardzialuk H.

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tom 22

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nr 2

93-121

EN

The aim of the study was to investigate the communication process between the tourist office and the client. The paper characterizes the basic definitions and selected models of the theory of the communication process. The survey was conducted in the period from February to April 2020, on a group of 76 clients of the selected tourist office. The respondents were selected at random. A study with the use of an interview questionnaire was also conducted. Its purpose was to answer questions about efficient communication between tourist office employees and their clients. The conversation was direct and individual. The satisfaction with the quality of the communication process between the tourist office employee and the client was determined, as well as the prospects for further cooperation. A smoothly running communication process between tourist office employees and the clients is very important. Every effort should be made to minimize the impact of potential barriers, so that both parties can achieve the intended benefits and will be satisfied with such cooperation. Based on the research, the clients were divided into individual groups. Each group consisted of people who share common personal characteristics and a specific approach to service. In the interview, the topic of a “difficult client” was also raised.