Wyniki wyszukiwania - Biblioteka Nauki

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Media education in the common interest: Public perceptions of media literacy policy in Latvia

100%

Rožukalne A. , Skulte I. , Stakle A.

Central European Journal of Communication

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2020

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tom 13

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nr 2(26)

202-229

EN

Although the academic interest in media and information literacy (MIL) is ever increasing, there are not many studies that analyze the public perception of media literacy. This article analyses the interrelations between encouragement measures implemented by media policy and the perception of media literacy in society. The research employs data from a national representative survey (May 2019; N=1,017 respondents). The study explores the respondents’ media literacy perceptions; opinions on risks potentially caused by insufficient media literacy skills; and respondents’ experience with MIL activities. The survey results are compared with survey data on media literacy encouragement measures, aims and target audiences obtained from the Media Policy Unit at the Ministry of Culture media literacy partners. The theoretical background is supported by the media literacy ideological model, which explains media literacy within relationships with the social institutions in which it is practiced, as well as social processes. The data results are controversial. Even though more than half of Latvia’s population view their media literacy knowledge as insufficient, 52% of the respondents are not interested in MIL issues. Concerning the consequences of insufficient media literacy skills within society, the respondents focused mostly on threats to children (40%) and general public safety (28%), decrease in welfare (28%), societal regress (25%), fewer opportunities for high-quality education (26%) and Latvia being behind other EU countries (24%). Even though the media literacy encouragement measures in Latvia include activities aimed at various audiences, they have been noticed by only a slight number of respondents (7–10%).

2

Family News Talks: Deliberative Communication in Families

88%

Čábyová Ľ. , Hudíková Z. , Rozukalne A. , Skulte I. , Stakle A.

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2023

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tom 6

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nr 2

22-53

EN

The authors of the research study investigated and compared the use of media among young adults (aged 19-24) in Slovakian and Latvian families, along with its potential for fostering deliberative communication both within and outside these family units. The study highlights the very limited interest among young people in actively seeking out quality news sources, with only a small fraction of them consistently visiting reliable news websites, actively searching for high-quality information, and comparing news from various sources. News in the media continues to spark discussions among family members; however, there are still many families who consciously avoid these discussions. Media news continues to incite deliberative discourse within family units, yet a considerable number of families deliberately abstain from engaging in such dialogues. This study discusses the influence of the media environment on content in Latvia and Slovakia. It emphasizes the importance deliberative communication and promoting media and information literacy.

3

Media Literacy Policy for Unknown Media Audiences

63%

Rožukalne A. , Skulte I. , Avădani I. , Lupu C. , Oggolder C. , Stakle A. , Gálik S. , Vrabec N. , Metanova L. , Velinova N.

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2023

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tom 6

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nr 2

101-125

EN

Media literacy target audiences are an important part of media policy. Other national media policy objectives, such as quality and responsibility of the mass media, safety, and sustainability of the media environment, are also related to society’s media literacy. Aligning policy measures with the changing challenges of modern media use is not an easy task. Without systematic research, policy makers lack an in-depth understanding of the needs of media users and cannot be accurate in providing support mechanisms. By adopting a mediatization framework, this study seeks to dissect the symbiotic relationship between media and society within a mediatized context, paying particular attention to how media logic intertwines with various social subsystems and influences the trajectory of media policy development, specifically in the realm of media literacy. Drawing upon bibliographic data from the Mediadelcom project and conducting a meticulous content analysis of national media policy documents, we critically evaluate the media literacy policies in Austria, Bulgaria, Latvia, Romania, and Slovakia. The study aims to underscore how an overreliance on media logic and negligence of audience needs thwarts the efficacy of media literacy policies, ultimately hindering their capacity to fulfil their intended objectives. This research endeavours to illuminate these dynamics, providing valuable insights and recommendations for policymakers striving to enhance media literacy and foster a more informed, responsible, and resilient media landscape.