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Tea tourism - preliminary study on familiarity with and interest in tea tourism

Topczyńska Aleksandra, Gonia Alicja

Geography and Tourism

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2021

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Vol. 9, No. 2

47--57

EN

The paper tackles the idea of tea tourism which is motivated by an interest of tourists in the history, traditions and consumption of tea. This paper aims to determine the level of familiarity with and interest in tea tourism among respondents. The field in question is considered a niche form of culinary tourism, and thus, this work constitutes a pilot study. The research accounts for 215 correctly completed survey forms conducted among the customers of one of tea houses in Toruń, as well as members of a Facebook community who consider themselves gourmets and enthusiasts of drinking and celebrating tea. The study material was collected using a diagnostic survey method via the internet. The results of the surveys showed the respondents were interested in the idea of tea tourism. Respondents have never been offered tea tourism on the Polish market; however, they are willing to take part in a tea tourism event. They know many varieties of tea, have heard about ritual tea brewing, but they are not familiar with many attractions related to tea tourism. The obtained results, although preliminary in nature, may imply the plausibility of introducing and disseminating the idea of tea tourism among tea enthusiasts, and indicate a need for further research in this field.

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Food events in Kuyavian-Pomeranian Province - its recognizability and branding

Gonia Alicja, Charzyński Przemysław

Geography and Tourism

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2020

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Vol. 8, No. 1

19--35

EN

Today, discussion on culinary events in the context of branded tourist products is gaining increasing momentum, and more attention is drawn to the concept of branding as such. Said concept allows for establishing and maintaining a positive image of a particular brand, as well as impacts the extent to which a given product is recognized. The article aims to shed light on event brands and analyse the recognizability of individual culinary experiences organized in the Kuyavian-Pomeranian voivodeship from the point of view of this region’s inhabitants. The analysis was based on data obtained via a diagnostic survey conducted among randomly encountered persons (N=660). 178 respondents (27.0%) declared they have taken part in culinary events. The respondents indicated a total of 19 events1, with Beergoszcz Beer Festival and Toruń Gingerbread Festival being most frequently mentioned (30%), followed by Kuyavian-Pomeranian Goose Festival, Plum Festival in Strzelce Dolne and Toruń Beer Festival, which were pointed out by 20% of respondents. Participation in the events was at considerably lower level. and its maximum was 7.5% with regard to Beergoszcz Beer Festival. The analysis of elements conductive to conscious brand development showed that not all events, including those with long-running tradition, employ basic marketing instruments. Nevertheless, some of them continue to attract large groups of visitors, which is indicative of their well-developed brand. Furthermore, the analysis showed that some local events, as much as they may explore original themes and have interesting programs, are in need of enhancing their brand.

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Branding Spain as a top enotourist destination – assessment of the resources and promotional activities

Charzyński Przemysław, Gonia Alicja, Podgórski Zbigniew

Geography and Tourism

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2017

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Vol. 5, No. 1

73--84

EN

The paper defines the meaning and scope of the term enotourism by presenting various related aspects. It also describes the status of contemporary enotourism in Spain overviewing enotourist offers of the regions. Their further growth is considered to lie in raising the quality of the enotourist regions’ offers and implementing the sustainable development as well as in purposeful branding that will contribute to the establishment of a brand related to enotourism in Spain. Using the method of diagnostic survey, the Poles’ (n = 150) awareness of the enotourism meaning was determined, along with their knowledge of enoregions in Spain and preferences when it comes to wine consumption. It was also assessed whether Spain is branded as the top enotourism destination.