Wyniki wyszukiwania - BazTech

1

Marketing system of construction products in Poland after the entry into force Regulation (EU) No 305/2011

Harasymiuk J.

Technical Sciences / University of Warmia and Mazury in Olsztyn

|

2015

|

nr 18(1)

15--26

EN

System of marketing of construction products in Poland is a complex system that allows to control the initial facilitation of construction materials process on the market. The system is complex from the structural and internal relations points of view what still cause numerous issues among building material producers. The manufacturers’ position has been much more complicated by the Regulation (EU) No 305/2011 of The European Parliament and of The Council that has taken effect in Poland since the 1st of July 2013 and constitutes harmonised conditions for introducing such products to trading. It is a legal act of higher rank than the overridden with its resolutions directive 89/106/EEC concerning construction products. Its regulations must be applied in each EU country identically. The EU regulation forced significant changes in the European system of marketing of construction products and further on to a domestic market in order to ensure its consistency with European solutions. The purpose of this article is to present general model of the system and chosen algorisms of manufacturers that introduce new construction products with CE marking to the market according to the Regulation (EU) No 305/2011.

2

Grywalizacja i gry oraz ich potencjał do wykorzystania w strategiach marketingowych

Wrona K.

Prace Instytutu Lotnictwa

|

2012

|

Nr 4 (225)

233--245

PL

Celem niniejszej pracy jest przedstawienie na czym polega jeden z najnowszych trendów marketingowych zwany grywalizacją, analiza gier stosowanych w grywalizujących systemach pod względem ich struktury i mechanizmów oraz przeniesienie grywalizacji i gier na grunt działań marketingowych.

EN

The goal of this work is to present the functioning of one of the latest marketing trends known as gamification, the analysis of games used in gaimfication systems m terms of their structure and mechanisms, as well as transferring gaimfication and games to the area of marketing activities. Social Media Marketing - why businesses need to use it and how (includes a study of Facebook) Lilach Bullock. Ola Asbaimom Despite what some of the more hiddite amongst others may wish, social media is a passing fad. Familiar social media websites like Facebook and Twitter are now as much a pan of our daily lives as mobile phones. This paper takes a closer look at social media and how and why it is important for businesses to not only understand it, but to also embrace and include it as an integral part of their marketing strategies. We stan by asking the fundamentals - what is social media marketing and go on to examine the social media marketing business models being employed online. From there we set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook, the gohath of the Internet. * Social media marketing business models * How to be successful in social media marketing * Facebook case study.

3

Gamification and games, their potential for application in marketing strategies

Wrona K.

Prace Instytutu Lotnictwa

|

2012

|

Nr 6 (227)

93--105

EN

The goal of this work is to present the functioning of one of the latest marketing trends known as gamification, the analysis of games used in gaimfication systems m terms of their structure and mechanisms, as well as transferring gaimfication and games to the area of marketing activities.