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EN
In modern economy knowledge and innovations are key factors for competetive position of an enterprise. We observe a growing need of building and supporting relationsbetween science and business and of creating initiatives for supporting the transition of ideas and exchange of information and knowledge. Actions concerning this area also enclose the formation and development of specialized institutions for business support. Observations show the increasing importance of innovation and entrepeneurship centers. The paper presents results of the questionnaire survey of innoation ceters in Greater Poland, which was aimed at presenting the state the recognizability of these institutions, the type of activity, with which they are associated, the quality of information presented by these institutions and the knowledge, to which they give access.
PL
Transfer wiedzy i technologii ze środowiska naukowego do przemysłu najbardziej sprzyja budowaniu klimatu korzystnego dla rozwoju nauki. Wzrost społeczno - gospodarczy Polski otwiera przed nami nowe możliwości i pozwala nam zastanowić się, co zrobić by polska nauka dotrzymywała kroku najlepszym. Pomimo, że w ostatnich latach obserwujemy pojawienie się inicjatyw ukierunkowanych na pozytywną zmianę w tym obszarze, skala transferu wiedzy z nauki do biznesu jest w Polsce nadal niezadowalająca. Rozdrobnienie instytucji oraz niedopasowanie oferty naukowej do zapotrzebowania rynku powoduje, że wciąż zbyt mało odkryć naukowych wspomaga rozwój przedsiębiorstw. Bardzo często pomijaną barierą ograniczającą efektywne wykorzystanie osiągnięć naukowych jest niewystarczające wykorzystanie narzędzi marketingowych wspomagających działalność naukową i dydaktyczną uczelni. W pierwszej części tekstu zostaną przedstawione doświadczenia współpracy pomiędzy poznańskimi uczelniami. Część druga zawiera zapis działań Uniwersytetu Artystycznego w Poznaniu w kontekście podejmowanych wspólnie z innymi uczelniami działań promocyjnych. Przykład Uniwersytetu Artystycznego w Poznaniu wskazuje, że uczelnie w Poznaniu potrafią skutecznie wykorzystywać narzędzia marketingowe do promocji swoich osiągnięć naukowych oraz oferty dydaktycznej.
EN
The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to adapt scientific offer to the needs of the market are behind the fact that still too few scientific inventions support the development of companies. A barrier which limits the effective use of scientific achievements, which is very often missed out, is insufficient utilization of marketing tools supporting scientific and didactic activities of universities. In the first part of the text the experiences from cooperation between Poznań-based universities will be presented. The second part contains a record of activities of the University of Arts in Poznań in the context of promotional activities taken up together with other universities. The example of the University of Arts in Poznań shows that universities in Poznań can efficiently take advantage of marketing tools for the promotion of their scientific achievements and didactic offer.
EN
The transfer of knowledge and technology from the scientific environment to the industry is most beneficial for the creation of a good atmosphere for the development of science. The socio-economic growth of Poland opens new opportunities to us and allows us to think what could be done to help Polish science keep up with the best. Even though in the recent years there have been initiatives aimed at stimulating positive changes in this area, the scale of transfer of knowledge from science to business is still unsatisfactory. Large number and small size of institutions as well as the failure to adapt scientific offer to the needs of the market are behind the fact that still too few scientific inventions support the development of companies. A barrier which limits the effective use of scientific achievements, which is very often missed out, is insufficient utilization of marketing tools supporting scientific and didactic activities of universities. In the first part of the text the experiences from cooperation between Poznan-based universities will be presented. The second part contains a record of activities of the University of Arts in Poznan in the context of promotional activities taken up together with other universities. The example of the University of Arts in Poznan shows that universities in Poznan can efficiently take advantage of marketing tools for the promotion of their scientific achievements and didactic offer.
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