Wyniki wyszukiwania - BazTech

Ograniczanie wyników

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: culinary events

Sortuj według:

Ogranicz wyniki do:

Food events in Kuyavian-Pomeranian Province - its recognizability and branding

Gonia Alicja, Charzyński Przemysław

Geography and Tourism

2020

Vol. 8, No. 1

19--35

Today, discussion on culinary events in the context of branded tourist products is gaining increasing momentum, and more attention is drawn to the concept of branding as such. Said concept allows for establishing and maintaining a positive image of a particular brand, as well as impacts the extent to which a given product is recognized. The article aims to shed light on event brands and analyse the recognizability of individual culinary experiences organized in the Kuyavian-Pomeranian voivodeship from the point of view of this region’s inhabitants. The analysis was based on data obtained via a diagnostic survey conducted among randomly encountered persons (N=660). 178 respondents (27.0%) declared they have taken part in culinary events. The respondents indicated a total of 19 events1, with Beergoszcz Beer Festival and Toruń Gingerbread Festival being most frequently mentioned (30%), followed by Kuyavian-Pomeranian Goose Festival, Plum Festival in Strzelce Dolne and Toruń Beer Festival, which were pointed out by 20% of respondents. Participation in the events was at considerably lower level. and its maximum was 7.5% with regard to Beergoszcz Beer Festival. The analysis of elements conductive to conscious brand development showed that not all events, including those with long-running tradition, employ basic marketing instruments. Nevertheless, some of them continue to attract large groups of visitors, which is indicative of their well-developed brand. Furthermore, the analysis showed that some local events, as much as they may explore original themes and have interesting programs, are in need of enhancing their brand.

Możliwości rozwoju turystyki kulinarnej w Polsce

Gutkowska K., Gajowa K., Piekut M.

Postępy Techniki Przetwórstwa Spożywczego

2015

nr 2

126--132

W artykule przedstawiono stan rozwoju turystyki kulinarnej w Polsce. Dokonano charakterystyki oferty turystyki kulinarnej w poszczególnych województwach. Scharakteryzowano również szlaki kulinarne, pakiety turystyki gastronomicznej, muzea kulinarne jak również działalność Polskiego Stowarzyszenia Turystyki Kulinarnej, jako czynników mogących mieć wpływ na rozwój turystyki kulinarnej.

The article presents the possibilities of development of culinary tourism in Poland as well as the actual state of this process. In the paper authors characterized the development of culinary tourism in individual voivodeships in Poland as well as culinary routes, gastronomic tourism packages, culinary museums were described. Polish Culinary Tourism Association was presented in the paper ae one of the most important institutions which has a great influence on development of culinary tourism, as well as on regional and traditional products in Poland.