Factors for the development of the „bleisure” trend in cities on the example of the KRAKDENT® International Dental Fair

• Autorzy: Paliś Beata , Siwek Matylda

Identyfikatory

DOI

10.29119/1641-3466.2024.202.27

• Języki publikacji: EN

Abstrakty

EN

Aim: The aim of the research conducted during the fair on 30.03-5.04.2023 was to identify the factors for the development of the bleisure trend in cities based on the preferences of the participants of the 29th edition of the KRAKDENT® International Dental Fair The research mainly concerned the "bleisure" trend, which in business tourism concerns the combination of business and leisure, i.e., business duties and leisure. Design/methodology/approach: The research was not commercial and was carried out as part of the cooperation of the Targi w Krakowie Ltd. with the Jagiellonian University in Krakow and the University of the National Education Commission in Krakow. The research was conducted based on primary data - a questionnaire collected between 30 March and 1 April 2023 during the 29th edition of the KRAKDENT® International Dental Fair held at the International Exhibition and Congress Centre EXPO Kraków. The research was conducted among exhibitors and visitors, although the primary respondents were exhibitors. Results: The research indicates expectations and contemporary trends in traveling among business tourists participating in the fair. The research verified the main research hypothesis as follows: The primary determinant of the development of the "bleisure" trend in cities is the discounts offered in the area of city attractions and infrastructure. Research limitations/implications: The difficulty obtaining questionnaires from visitors to the fair was a significant limitation. In the future, it would be essential to continue this type of research among participants at trade fairs or other business events. Practical implications: The research aimed to learn about the preferences of both exhibitors and visitors to prepare a better or tailored offer for them for subsequent editions of the event. Social implications: The research subject has significant social implications, as bleisure tourism is an essential factor affecting human well-being and health. Bleisure tourism is of great social importance for people's mental comfort. Originality/value: In the Polish literature on the subject, this type of research has not been carried out so far.

Słowa kluczowe

EN

bleisure; development factors; business tourism; cities; regeneration

PL

wypoczynek; czynniki rozwoju; turystyka biznesowa; miasta; rewitalizacja

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 202
• Strony: 447--459
• Opis fizyczny: Bibliogr. 20 poz.

Twórcy

autor

Paliś Beata

• Jagiellonian University in Krakow, Department of Management in Tourism and Sport, Institute of Entrepreneurship, Faculty of Management and Social Communication

• https://orcid.org/0000-0003-3788-1166

autor

Siwek Matylda

• University of the National Education Commission, Faculty of Tourism and Regional Studies, Krakow

• https://orcid.org/0000-0002-0487-1263

Bibliografia

• 1. Aczel, A.D. (2006), Statistics in Management, Wydawnictwo Naukowe PWN.
• 2. Adhiatma, A., Muna, N., Fachrunnisa, O. (2020). Business and leisure "Bleisure" in the organization: upstream factors and results. Jurnal Dinamika Manajemen, 10, pp. 216-228. 10.15294/JDM.V10I2.19783. a. Annals of Tourism Research, 61, pp. 42-156.
• 3. Bi, N., Yin, C-Y., Chen, Y. (2020). A bittersweet experience! The influence of mixed feelings on the intention of bleisure tourists to come again. Travel and Tourism Marketing Journal, 37(6), pp. 695-710. Retrieved from: https://doi.org/10.1080/10548408.2020. 1795047, 20.11.2023.
• 4. Caicedo-Barreth, A., Pavón, E.S., Santos, L.L. (2020). Competitiveness of Guayaquil in relation to leisure tourism. European Journal of Tourism, Hotel and Recreation, 10(2), pp. 118-133.
• 5. Chung, J.Y., Choi, Y.K., Yoo, B.K., Kim, S.H. (2020). Bleisure Travel Experience Chain: Implications for Destination Marketing. Journal of Asia-Pacific Tourism Research, 25(3), pp. 300-310. Retrieved from: https://doi.org/10.1080/10941665.2019.1708760, 20.04.2024, 20.07.2024.
• 6. Cohen, S. (2011). Lifestyle Travelers: Backpacking as a Way of Life. Annals of Tourism Research, 38(4), pp. 1535-1555.
• 7. https://krakdent.pl/, 22.10.2023.
• 8. https://pogotowiestatystyczne.pl/slowniki/test-wilcoxona/, 11.11.2023.
• 9. https://www.collinsdictionary.com/submission/5426/Bleisure, 6.01.2024.
• 10. https://www.statystyka.az.pl/korelacja-rho-spearmana.php, 11.11.2023.
• 11. Kachniewska, M. (2015). Combining the Business and Pleasure-Like Aspects of Business Trips (Bleisure Trend) as a Premise of Hotel Offer Development. Scientific Journals of Vistula University, 40.
• 12. Keadplang, K. (2018). Competitiveness, development of wellness tourism towards VIP experience for Bleisure tourists. International Humanities, Social Sciences, and Arts, 11(5), pp. 698-708.
• 13. Lichy, J., McLeay, F. (2018). Bleisure: Motivations and typologies. Travel and Tourism Marketing Journal, 35(4), pp. 517-530. Retrieved from: https://doi.org/10.1080/10548408. 2017.1364206, 23.07.2024.
• 14. Pine, B.J., Gilmore, J.H. (2011). The Economy of Experiences. Updated edition. Harvard Business Review Publishing.
• 15. Pinho, M., Marques, J. (2021, September). The trend in bleisure tourism and the potential of this business-leisure symbiosis in Porto. The Journal of Convention & Event Tourism, Vol. 22, No. 4. Routledge, pp. 346-362.
• 16. Smith, W., Carmichael, B. (2007). Domestic business travel with a focus on the women's market. Travel and Tourism Marketing Journal, 21(1), pp. 65-76.
• 17. Sohaili, N.L.M., Aminudin, N., Amir, A.F. (2022). Bleisure Motivation Towards Leisure Attraction: A systematic review of the literature. Social Sciences, 12(11), pp. 910-922.
• 18. Unger, O., Uriely, N., Fuchs, G. (2016). Business travel experience.
• 19. Uriely, N., Reichel, A. (2000). Working tourists and their attitude towards the hosts. Annals of Tourism Research, 27(2), pp. 267-283.
• 20. Wales, S., Kour, P., Choudhary, P., Jasrotia, A. (2023). COVID-19 and bleisure travellers: investigating the aftermath and future consequences. Tourism and Recreation Research, 48(5), pp. 657-667.