Aim/Thesis. Identification and construction of the typology of individual ideas about the perception of the risk posed by COVID-19 and potential impact of individual ideas on behavioural human intentions. Risk perception is viewed as a social construct. Concept/Methods. The subject matter of analysis consists of 91 transcripts of semi-structured interviews subjected to thematic analysis (Braun & Clarke, 2006). On the basis of categories identified through thematic analysis a frame was created, through which an individual perceives the threat posed by COVID-19, while configuration of different subcategories shaped up four types of perception, used for data categorization. Results and conclusion. Analysis of the results enabled to outline the very structure of frame for the assessment of the risk posed by COVID-19, it including seven categories, as well as to outline several typical frames in risk perception, which are traced in the informants’ conscience and are manifested in the intentions of behavioural responses to threat, viz.: potential danger (virtual risk); risk as a potential threat; uncertain risk; risk as a real threat. Research restrictions. The restrictions in the research done include impossibility of regulating the selection of informants, since interviews were conducted in the quarantine conditions, therefore the choice of informants was made within the reach. Practical application. Clarification of risk perception in the conditions of pandemic may enable health care representatives to more efficiently communicate with the public. Originality/Cognitive value. The research was done in the quarantine period, thus it reflects real worries and opinions of informants under the threat of COVID-19. Implementation of the research using qualitative methods ensured focusing on subjective peculiarities of risk perception. Conclusions: Typology of ideas, frames about risk in the conditions of the COVID-19 pandemic requires further clarifications and validation within a qualitative research.
Aim. Identification and construction of the typology of attitudes of health care professionals in Ukraine to the current COVID-19 situation and vaccination process. Methods. Transcripts of 49 semi-structured interviews subjected to thematic analysis constituted the subject matter of the analysis. On the basis of the categories identified within the thematic analysis process, a typology was developed, with due account of two parameters: the idea about the origin of the virus: artificial or natural, and the attitude of the informants to the policy (implementation of policy decisions) chosen by the authorities to fight the virus. Combination of these two parameters gives four standpoints-types of attitude of health care professionals to the risks associated with COVID-19. Results and conclusion. Analysis of the results has enabled to outline the problem field for assessing the risk of COVID-19, which includes three topics, as well as to point out four typical standpoints in the attitude displayed by health care professionals that are marked as “magical thinking,” “technological thinking,” “negativistic thinking,” “critical thinking.” Originality. The research was conducted during the third wave of coronavirus in Ukraine, therefore, it reflects the analysed opinions of health care professionals about the threat of COVID-19 and vaccination process. The fact that the research was performed using qualitative methods ensured focusing on subjective peculiarities of the perception of changes in the COVID-19 situation.
Aim. To define and describe the positions of Ukrainians in their attitude to the war on Russia and reflection of this attitude in the discourse of daily life in wartime. Concept/Methods. 25 transcripts of semi-structured interviews subjected to thematic analysis. Relying on the categories identified through thematic analysis, the criteria differentiating the attitude of Ukrainians to the war, viz. personalization/depersonalization, media practice of content consumption, assessment of the so called “we-they-relationship”, reflection on the changes in daily life, the process of adaptation to changes, ideas of exemplary behavior were established. Results and conclusion. The analysis of the results enabled to outline the problematic field of assessment of the attitude of Ukrainians to the full-scale war on Russia and reflection of this attitude in the discourse of daily life in wartime. Relying on the criteria differentiating this attitude, three typical positions in the attitude of Ukrainians to the war were outlined – that of external observer, optimistic fatalist, and rational optimist. Practical application. Clarification of the specific characteristics of the attitude of Ukrainians to the war and perception of the enemy under such circumstances enables to envisage the public opinion response to certain decisions related to the full-scale Russian invasion of Ukraine, to plan communication campaigns promoting volunteer movement with due account of different positions taken by Ukrainians as well as to determine the degree of psycho-traumatizing of individuals in the crisis situation of war via discourse. Originality/Cognitive value. The study was conducted in October-November 2022, on the ninth month of the full-scale Russian invasion of Ukraine, and it reflects the thoughts of Ukrainian civilians concerning the war, its reasons, collective responsibility of Russians, and, finally, changes occurring in the life of the country and every individual, the process of adaptation to this complex situation. The use of quality methods (semi-structured interview) for the study ensured focusing on subjective peculiarities of the perception of war and daily life during in wartime. Conclusions: The typology of ideas, types of attitude of Ukrainians to the reality of war requires verification and further specification within a quantitative study aimed at clarification of quantitative figures representing the prevalence of the established positions.
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