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Strategie kreowania u klientów potrzeb nabywania produktów fonograficznych

100%

Tarka P. , Grzesiowski M.

Roczniki Nauk Społecznych

2008

tom 36

nr 3

207-213

The results of empirical research being presented in this article, allowed authors to display new dimension of market strategies in the area of the recording and entertainment industry. We described two types of models within market behavior and strategies of recording companies concerning final end buyers. The former model makes explicit reference to the area of final end buyers’ needs fulfillment and establishes market counterbalance of demand. The latter model appears opposite to the first one. It refers to different methods and techniques in the scope of persuasion, applied by mentioned companies, determining in the end buying behaviors of customers.

Specyfika rynku młodzieżowego jako obszaru celowych i ukierunkowanych oddziaływań w strategiach firm fonograficznych

75%

Tarka P.

Roczniki Ekonomii i Zarządzania

2009

tom 1(37)

129-136

Author in this article describes mechanism and behavior of youth and market in the context of unique activity undertaken by recording companies operating in the field of phonographic industry. Author strives to prove the great importance of youth market for the recording companies from the prospect of making great profits. Furthermore these kind of companies are deeply confined within this market. In the latter part of article, one described the methods used by surveyed companies as concerns their interaction and activities undertaken to younger customers.