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2 Studia Politologiczne

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Strategie w kampanii wyborczej – rodzaje, znaczenie, zastosowanie

100%

Biskup B.

Studia Politologiczne

2010

tom 16

46-62

The content of the article focuses on a strategy in election campaign issue. The article presents definitions as well as classification of these strategies arranged on the political marketing ground. What matters the most, is description of components of the strategies that is the implementation of Krzysztof Obłój conception, taken out of the management discipline and transfered to the political marketing ground. Therefore the paper distinguishes and sets forth five basic election strategies components: mission, activity domain, strategic advantage, strategic goals and functional plans of action.

Proces mianowania kandydatów w wyborach prezydenckich jako mechanizm rozstrzygania dylematów strategicznych

100%

Skrzypiński D.

Studia Politologiczne

2011

tom 19

44-62

Presidential elections causes, that political parties are bound to decide many strategic dilemmas. These dilemmas relates to answer to following question – which political aims, except electoral victory, wants to be reached by party? If the party should put up its own candidate for the election? Who should be this candidate? How to make this choice? However after the tragic death of polish president L. Kaczyński, which caused necessary and extraordinary presidential election in Poland, the dilemmas mentioned above came into special and difficult prominence and clearly showed the essential characteristics of Polish political parties.