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Content available remote Elektronický obchod - forma globalizace společnosti
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tom 1
87-93
EN
This work describes electronic business as an important instrument of globali zation of the world. Internet is a communication media that allows us communicate with people all over the world. Business is a medium that people use for filling their ne- eds. Thanks to it people tried to use internet for making business. They found out that internet brings them numerous advantages in comparison with classic stores. They can buy things sitting at home, gaining all accessible information, secretly and so on. People buy things that are made all over the world in relation to their needs. The range of goods they can get was thanks to internet multiplied. People all over the world use the same good, difference among regions of the world vanish. Culture of the nations is going to be similar. Ratio of globalization of the world is growing day by day.
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tom 1
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nr 2
11-28
EN
Writing is often considered secondary to the spoken language, as it is only coded sound-by-sound. But other scholars have demonstrated that writing is similar to ‘arithmetic’: a cognitive structuring, a shift to the meta-level (‘for the eye’). Handwriting (referred to here as the cursive writing in the sense of joined up handwriting, of ‘écriture liée’) differs from writing (in the first analysis): it has its own grammar composed of paradigmatic gestemes and tracemes and its own syntagmatic rules that connect them. In emotional terms, handwriting is designed to provide a special pleasure by its own drive (instinct, ‘Trieb’). But there is also cognitive aspect to it: the rapidity and fluidity of a cursive writing could be (in professional writing, for instance) more important (at the climax of the creative process) than it being legible for all eternity. The project of the new handwriting reform for Czech schools, abolishing the liaison between letters, is shown to be a modern and technically simplified form of calligraphy.
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