Wyniki wyszukiwania - Biblioteka Nauki

1

Professional image creation by students on social media sites (in the light of empirical research)

100%

Stankiewicz J. , Bortnowska H.

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nr 1

111-125

EN

Internet has become an important way of our image creation, including the professional one. By participating in social media, it is possible to shape our own image not only in eyes of private persons, but also of potential employers. The aim of the article is to identify activities which were undertaken by young participants in labour market (students) associated with creating their own professional image in social media. It was found that they usually concentrated on shaping private relationships, as well as the development of their knowledge of the subjects which were not connected with work or job and also on sharing that knowledge with other users of social media. In contrast, much less attention they paid on creating their own professional image and the development of their careers.

2

ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ОСНОВИ ФОРМУВАННЯ ПРОФЕСІЙНОГО ІМІДЖУ МАЙБУТНІХ УЧИТЕЛІВ ІНОЗЕМНОЇ МОВИ З УРАХУВАННЯМ ПОЛОЖЕНЬ КОНЦЕПЦІЇ «НОВА УКРАЇНСЬКА ШКОЛА»

70%

Наталія Т.

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nr 9(63)

189-200

EN

Professional image is defined as generalized emotionally colored image of the profession that has a symbolic nature and is seen as an image of typical professional. It provides psychological impact on others. Professional image summarizes characteristics of a particular professional group, promotes its identification and assimilation of group norms and values. It has much in common with the professional ideal. To describe the peculiarities of the future foreign language teachers’ professional image forming the theoretical and methodological bases were defined, the factors, scientific paradigms and approaches that influence this process were analyzed. The factors influencing educational process of the future teachers at higher pedagogical education institutions are divided into external (objective and subjective) and internal (personal and human). They are considered to be individual means of interaction with the world. The knowledge-based, cultural, humanistic, managing scientific paradigms are determined to be the most appropriate to the process of future foreign language teachers’ professional image forming. They are the benchmark in professional training of the future specialist for educational sphere. Knowledge-based paradigm defines the content of the future teachers’ training. Cultural paradigm promotes awareness of acquired knowledge both as personally meaningful and generally valuable experience. Humanistic paradigm leads to the subject-subject relations forming between the participants of the educational process. The managing paradigm provides gradual introduction of educational technology. Communicative and activity-based, student-oriented, cultural, systemic, technological scientific approaches are considered to be of great importance in pedagogical training. They direct future foreign language teachers to choose important strategies in their professional activities. These approaches are interrelated, mutually complement, accentuate on various aspects of multifaceted process of the future teachers’ professionals training.

3

The Application of Internet Technologies for the Formation of the Professional Image of Heads of an Educational Institutions

70%

Tytarenko A.

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nr 3

55-63

EN

The study reviews Internet technologies that contribute to the formation of the professional image of the head of an educational institution, as well as pedagogical terms that ensure the effectiveness of this process. Based on the understanding of the essence and content of the professional image of the heads of educational institutions, the need for updating approaches and tools to ensure the effectiveness of its formation has been highlighted with the use of the most modern Internet technologies. It has been defined that the leading strategy to shape the professional image is online branding. The digital tools and means for that so have been found and described. It has been emphasized on personal websites or portfolios, blogs, professional social media profiles, digital publications, online courses and workshops, engagement with online communities, multimedia content, feedback and reviews, collaboration with influencers, engagement with alumni online, use of latest educational technologies, digital newsletters, webinars and virtual tours, and active crisis management. It has been shown that the application of such promotion channels extends the interested audience and contributes to the formation of a positive image of the head of the educational institution. The pedagogical terms for the formation of the professional image of the head of an educational institution have been highlighted. Among them the purposeful development of media literacy and digital competence of heads, blogging, personal branding, working up the visual branding, engagement, transparency of the activity of an educational institution and its head, implementation of crisis management, compliance of digital etiquette, constantly professional development, regular update of content and develop digital skills, presence and participation, as well as feedback and iteration in online networking. It has been concluded that while the internet offers tools and platforms to shape the image of educational leaders, it is the manager’s authenticity, vision, and dedication that really resonate with the surroundings. Digital platforms merely amplify and disseminate the intrinsic values and leadership qualities of the head of an educational institution.

4

Professional image creation by students on social media sites (in the light of empirical research)

51%

Stankiewicz J. , Bortnowska H.

|

tom Vol. 20, no. 1

111--125

EN

Internet has become an important way of our image creation, including the professional one. By participating in social media, is possible to shape our own image not only in eyes of private persons, but also of potential employers. The aim of the article is to identify activities which were undertaken by young participants in labour market (students) associated with creating their own professional image in social media. It was found that they usually concentrated on shaping private relationships, as well as the development of their knowledge of the subjects which were not connected with work or job and also on sharing that knowledge with other users of social media. In contrast, much less attention they paid on creating their own professional image and the development of their careers.

PL

Internet stał się ważnym sposobem kreowania własnego wizerunku, w tym zawodowego. Poprzez uczestnictwo w serwisach społecznościowych można budować swój obraz nie tylko w oczach osób prywatnych, ale i potencjalnych pracodawców. Celem artykułu jest identyfikacja działań podejmowanych przez młodych uczestników rynku pracy (studentów) związanych z kreowaniem swojego wizerunku zawodowego w serwisach społecznościowych. Ustalono, że koncentrowali się oni na budowaniu relacji prywatnych, rozwoju swojej wiedzy na tematy pozazawodowe i/lub na dzieleniu się nią z innymi użytkownikami social media. Natomiast znacznie mniej uwagi poświęcali kreowaniu własnego wizerunku zawodowego i rozwojowi swoich karier.