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2 Studia Politologiczne

2 2010

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Okrągły Stół po dwudziestu latach. Stan dyskusji politycznej

100%

Materska-Sosnowska A.

Studia Politologiczne

2010

tom 15

115-129

The Article analyses the history of the Round-table negotiations, still very alive in Poland, from the perspective of political arguments which are dividing historians and the participants of the deliberations till today. Only a few crucial topics of these historical events are covered, with a focus on reasons for which both sides entered into negotiations. Even before the talks ever started it was clear that within the opposition camp serious cleavages will appear. Some of them are present to these days. Polls were used to present the actual state of mind of polish citizens about the negotiations from 20 years ago. The valuation is rather positive, but there are also critical opinions about this bloodless revolution which was the evidence of the process of collapse of the communist system in the whole Central and Eastern Europe.

W jakim zakresie marketing polityczny może czerpać z marketingu ekonomicznego? Próba porównania marketingu politycznego z marketingiem ekonomicznym

51%

Zajdowski K.

Studia Politologiczne

2010

tom 16

208-233

The aim of the article is to compare the discipline of political marketing with the commercial marketing. It is also an attempt to outline the domain of political marketing. It is argued that despite some essential differences, the area of interest of the political marketing is very similar to the field of economical marketing. Nevertheless the elements of the marketing mix shell be understood differently. There is no price ascribed to the political product. Neither the placement/ distribution nor the product can be perceived in the same way as in commercial marketing.