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2013
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nr 4
77-89
EN
Together with the growing level of the digitalization in the field of multimedia, also convergence of media, information and digital literacy have been growing up. In case of the traditional mass media, it was important to have skills to use the media content in a critical, aware and selective way. Nevertheless, in the era of the Internet and extended availability of information in the digital form, the importance of information and digital technologies literacy also grows. It regards to some extent the technical ability to use particular technological solutions, but also forming aware and active consumers and authors of the media content. The main goal of this paper is researching the relation between forming the media literacy as a component of human capital, and the realization the European Union’s targets in the area of building a knowledge-based economy. On the basis of the subject-matter literature and other source materials a hypothesis, which classifies the media education as a key process during creating a single European information space, shall be verified. In the first part of the paper, the author concentrates on presenting the dependence between human, personal and social capital. Next, on the basis of the European definition of media literacy, the author examines capabilities of achieving progress in the field of media education in terms of the present European audiovisual policy.
3
Content available Users’ perception of media accountability
88%
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nr 2(9)
190-203
EN
Theoretically, the public is engaged in the accountability process, mainly in two ways: it conceives an image of professional quality and it may call journalism to account. Therefore, this study explores the meaning and functionality of media accountability from a users’ perspective: How do news media users perceive media accountability in relation to journalistic quality? Focus group analysis highlights how the mechanism of quality deduction strengthens the link between perceived media accountability and journalistic quality. Supporting the normative-economic rationale, this study identifies media accountability as a quality assessment tool, a quality trade mark and as journalistic value on its own. However, threshold perception clearly discourages news users to engage in accountability processes. It is suggested that news media may benefit from an accessible but proportional media accountability infrastructure.
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nr 3
143-146
EN
The paper studies the state of awareness of information literacy and media literacy in Albania and the role of libraries in raising their capacity in fostering use of technology and media and practicing polices of life-long learning (LLL) and education. There is an urgent need in Albania to raise the awareness of information and media literacy issues in the new realities and the skills needed to navigate, evaluate, and use information and technology. The role of the libraries and other institutions is of great importance and impact when it comes to assisting users of all levels not only to find but also to evaluate and use information properly for professional and daily life decisions. This research and the surveys done in Fier Public Library during 1995-2012, will bring a contribution to a greater understanding of the situation in most of the public libraries in Albania and the impact that information, media, and new technologies have in our daily life. The purpose of the research is to raise the awareness of all the stakeholders in Albanian society on its importance for future development. The research has shown that libraries, librarians, and other stakeholders of the society lack understanding on information and media literacy as well as the right infrastructure to support the development of information and communication technology (ICT).
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tom 50
227-238
EN
The purpose of the presented research was to explore, compare and describe the level of knowledge on selected issues concerning safety in cyberspace among people preparing for the profession of a pedagogue and a teacher, and to present opinions of the examined people on their attitudes towards the broadly understood media. The research was comparative and comprised a group of 519 students of pedagogical and educational majors of the University of Split (Croatia) and the University of Silesia in Katowice (Poland).
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nr 1
70–85
EN
The paper offers a summary of main findings of the quantitative research on the media literacy level of Slovak seniors. We have conducted our research within a broader set of research activities of IMEC – International Media Education Centre founded thanks to initiative by Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava. The research was focused on mapping the media competencies of Slovak senior population. The main goal was to find out the level of media literacy of our seniors. To what extent are they able to use computers and the Internet? Are the ways they use media active and balanced or not? Do they understand media content and its functions? What is their knowledge about media regulation? We also paid attention to the issue of seniors using media for public participation as well as to their skills related to creating media contents. Our findings suggest that Slovak seniors reach the basic level of media literacy in all three considered categories: user competencies, critical thinking and communication skills. Therefore, we are able to confirm that the seniors are aware of the basic media functions and they know how to use media for education purposes, relax or entertainment.
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nr 2
109-112
EN
Media education is a response to the challenges of reality permeated by the media. Proper functioning in such world will be possible not only when an individual acquires knowledge on how to properly use the new technology, but mainly when he or she develops a conscious, responsible and critical attitude towards media messages. In the first part the presentation describes the situation related to the formation of media literacy in Polish schools. The conducted analyses identify a problem with implementing the postulate of media education. In the second part the author focuses on the presence of new media and technology in education. The phenomenon of supporting education with innovative technologies and tools is a trend which seems to be intensifying in the reality of development of new media and technologies. The author describes the example of the innovative ICT tool and its functionality, as well as the possibility of using it to support traditional teaching in higher education. Such a combination constituted the implementation of the idea of complementary education – the so-called blended learning – where the designed traditional educational process is supplemented by using the ICT technology.
EN
This article attempts to analyse the media discourse on the notion of gender in the most renowned Polish opinion journal Newsweek Polska weekly in the context of the letter that the Polish Episcopate of the Catholic Church issued for the Sunday of the Holy Family in 2013, which concerned gender and its ideology. The author this article presents a brief analysis of viewpoints discussed in Newsweek Polska: of the Polish Episcopate and of the journalists of Newsweek Polska. In the latter part of the article, the author analyses selected rhetorical means employed by the journalists. The last part is devoted to pastoral and educational guidance for religious and medial educators. The analysis ventured in this article gives grounds to the conclusion that the journalists of Newsweek Polska noticeably adhered to one side of the debate on gender – to the supporters of the ideology.
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2023
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tom 14
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nr 2
52-75
EN
According to the last population census in Slovakia (in 2021), senior citizens, or people over 65 years of age make up 17% of the total population of Slovakia. Despite this, we cannot consider seniors, or those of the age of 65 and older inactive or completely unproductive, considering that this is not only a consequence of the aging of the population, but to a large extent the growth of the average life expectancy of people in our society. Many seniors, or people in the post-productive age in this period of life still or occasionally work, maintain contact with family and acquaintances or even actively participate in civic life. In this regard, we therefore consider it important to pay attention to the level of media literacy of seniors who, more or less, use media and digital technologies in their lives and are thus exposed to their positive and negative effects. Although education in the field of media education mainly focuses on children and youth, it is necessary to realise that our society is created, shaped and decided by adults of productive and post-productive age. The goal of our study is therefore to map the current state of media literacy of Slovak seniors in the area of their user skills and communication skills related to the use of media and digital technologies, and their ability to critically understand. We therefore monitor the state of knowledge about the media and a critical view of them, the ability to critically analyse media content and the practical skills of seniors in relation to the media. The presented study reflects the results of quantitative research carried out on a representative sample of Slovak seniors using the questionnaire method. The result of the study is the relevant conclusions resulting from the empirical investigation and a summary of proposed recommendations for improving the current situation.
EN
Media literacy is one of the basic elements of a foreign languageteacher’s workshop. Foreign language teaching recommends using mediain the classroom not only because it facilitates learning and teaching,but also because it fosters learner autonomy, stimulates creativityand lowers the affective filter. Taking this into account, the authors considerhow to develop the media competence of future teachers of Englishand German as foreign languages from both theoretical and practicalperspectives. In the empirical part of the paper the authors presentthe aims, participants, stages and results of an e-tandem project thattargeted a group of Polish and German students.
11
71%
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2020
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tom 16
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nr 2(28)
47-64
EN
The aim of the article was an analysis of the situation and social-cultural conditionings of older people constituting, among others, the generation X in a world of new media and technologies, on a background of the youngest media generation, that is, the generation Alpha. The present generation of seniors consists of the war and inter-war generation, the Baby Boomers and generation X. After a concise characterization of generations, I presented the problem of media competences determining the phenomenon of digital divide. In turn, I discussed its three dimensions: the psychological (motivating access), the technological (material and physical access) and the sociological (competence access: strategic, informative operative skill and usable access) together with examples (wearable technologies, Internet of Things, humanoid robots) constituting the area of digital divide. The accepted thesis, in accordance with William Ogburn's concept, that the real world (social-cultural) of the elderly does not keep pace with the world created by the new media and technologies, was affirmed. The main cause, apart from a lack of even one of the four types of access, is the difference of speed in the real and virtual world. I applied the historical, analytical-descriptive and comparative methods.
PL
Celem artykułu była analiza sytuacji i uwarunkowań społeczno-kulturowych osób starszych tworzących pokolenie X w świecie nowych mediów i technologii na tle najmłodszego pokolenia medialnego, czyli pokolenia Alpha. Obecne pokolenie seniorów tworzą pokolenie wojny, międzywojnia, Baby Boomers oraz pokolenie X. Po lapidarnej charakterystyce pokoleń przedstawiłam problem kompetencji medialnych determinujących zjawisko wykluczenia cyfrowego. Kolejno omówiłam trzy jego wymiary: psychologiczny (dostęp motywacyjny), technologiczny (dostęp materialny i fizyczny) oraz społeczny (dostęp kompetencyjny: umiejętności strategiczne, informacyjne, operacyjne i dostęp użytkowy) wraz z przykładami (ubieralne technologie, Internet Rzeczy, roboty humanoidalne) stanowiące obszar wykluczenia cyfrowego. Przyjęta teza, że zgodnie z koncepcją opóźnienia kulturowego Williama Ogburna świat rzeczywisty (społeczno-kulturowy) osób starszych nie nadąża za światem tworzonym i kreowanym przez nowe media i technologie, została potwierdzona. Główną przyczyną, obok braku nawet tylko jednego z czterech rodzajów dostępu, jest różnica prędkości w świecie rzeczywistym i wirtualnym. Zastosowałam metodę historyczną, analityczno-opisową i porównawczą.
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2017
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nr 3
161-178
PL
Badania dotyczące kompetencji związanych z wykorzystaniem nowych technologii w różnych dziedzinach życia pokazują, że ich poziom jest u dorosłych Polaków stosunkowo niski. W tekście pochylam się nad tym zjawiskiem i jego przyczynami. Wykorzystuję w tym celu wyniki badań własnych. W ciągu ostatnich dwóch lat zrealizowałam badanie ilościowe (techniką ankiety) oraz jakościowe (oparte na wywiadzie pogłębionym) dotyczące praktyk związanych z wykorzystaniem przez dorosłych Polaków Internetu do poszukiwania informacji. W obu badaniach zapytałam respondentów m.in. jak oceniają poziom swoich kompetencji potrzebnych do poszukiwania informacji w Internecie, z jakimi problemami w tym zakresie najczęściej się spotykają, kto ewentualnie pomaga im w tych działaniach. W wywiadzie zapytałam także o to, jak respondenci nabyli te kompetencje. Relację z badań poprzedza w artykule omówienie zagadnienia kompetencji informacyjnych i prezentacja kontekstu społecznego, w którym Polacy w wieku 30–50 lat je zdobywali.
EN
Studies suggest that the level of competences adult Poles have related to the use of new technologies in different areas of life is relatively low. In my article, I wish to analyse this phenomenon and its root causes using the results of my own research work. Over the last two years, I have carried out a quantitative study (survey by questionnaire) and a qualitative one (in-depth interview) focusing on adult Poles’ practices as regards Internet use in search of information. In both cases, my respondents were asked, inter alia, how they assessed their competences necessary to perform information search via Internet, what problems related to the process they encountered most frequently and who, if anyone, assisted them in looking for information on the Web. In the interview, I also asked how they acquired their competences. Before moving on to discuss the results of my research, I shall first introduce the notion of online information search competences as well as the social context in which Poles aged 30–50 acquired them.
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nr 5(59)
425-435
EN
In the article the content of media education in the system of the future social teacher training is revealed, its constituents are characterized. The features of the introduction of media education in the training of the social teacher in the information society are described; curricula and discipline training of social workers in the school are examined, proposals for improving professional training taking into account global trends and transformations of modern society are presented. The purpose of the article is the rationale for media education in the system of social workers’ training. Methods of research – analysis of information sources; synthesis of the components of information sources on the issue of media education and training of social workers, comparing university curriculum educational qualification of Bachelor, Specialist and Master; specification – in determining the specific media education of social workers; summarizing the data. Examples of introduction of media education in higher education institutions of Ukraine are given, and international experience of media education, basic forms and methods of work are studied. The necessity of introduction of media education as integrated and individual courses in the curriculum training of social workers is proved. The practical significance of the study is to determine the most effective means of training in terms of media education and critical thinking as social workers, professionals, and future social and educational activities. In the article the results of studying the introduction of media education in modern educational process in higher education institutions of Ukraine are given, conclusions about the possibility of introducing media education courses in curricula of specialty social pedagogy and social work are made. The integration of educational media regulatory elements in the course of the cycle and creation of some specific disciplines are the priorities of media education and as a result – media literacy of social workers, which further will effectively implement their professional knowledge and skills. The prospect for further research is considered in the development of specific courses “Social worker’s media education” and “Fundamentals of media literacy of a social worker” for the implementation of the state education system as legal subjects. We believe that in Ukrainian society there is an urgent need to develop specific implementation methods and organizational forms of media education that would help improve the quality of social workers training, contributed to the improvement of youth socialization.
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