Wyniki wyszukiwania - Biblioteka Nauki

1

PUBLIC RELATIONS W POLITYCE. KORZYŚCI WYNIKAJĄCE Z PROCESU BUDOWANIA RELACJI ORAZ BŁĘDY W INTERPRETACJI DEFINICJI

100%

TWORZYDŁO D.

Polityka i Społeczeństwo

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2013

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nr 1(11)

26-39 (14)

EN

The article presents the results of analysis exploring politicians’ and political par-ties’ reputation building processes. Due to this it contains examples of definitions which can be wrongly linked with interpretation of the term public relations – which mainly happens among politicians and some journalists. It also expands upon elements which can have positive and negative impact on reputation building processes. As an example the term manipulation is illustrated, which is very often wrongly understood and linked with professional communication. The article shows what benefits can be gained thanks to well planned and long-term public relations activities as well. One added value of this publication is communication model whose implementation during political cam-paigns can strengthen effects of tools discussed in the article

2

Детские манипуляции во взаимодействии с родителями

100%

Kuzmishina T.

Problemy Wczesnej Edukacji

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2013

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tom 9

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nr 2(21)

65-72

EN

This paper describes the manipulative behaviour of children in their relationships with parents in situations of parental demands and prohibitions. The results of research into the frequency and types of manipulation used by school children are also described.

3

The effect of transparency on a three-cycle model of manipulative discourse

100%

Saeed Almaroof R. A.

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tom 16

EN

It is assumed that manipulative discourse can carry various types of messages on the continuum of sincerity, such as: truth, persuasion (argumentation), deception and manipulation. These different intended meanings can cause variations within the ‘transparency factor’. The transparency factor is controlled by specific social and pragmatic factors. Generally speaking, manipulative discourse is far away from transparency because it entails the use of implicit strategies and processes to achieve a final goal. The highly transparent type of discourse is the testimony where the speaker’s intention is to present truth that is supported by explicit strategies and processes. Within this continuum, there is the persuasion where the speaker’s intention is to convince the addressee without exerting any power upon the receiver. Other types, such as coercion and deception, may show a lower degree of transparency because they are used to mislead the hearer with or without the use of the social effect such as ‘power’. Accordingly, a theoretical framework which treats manipulation as a three-cycle of the meaning-making process is proposed. It is assumed that this model helps in classifying manipulative texts into different types based on the transparency factors. The aim of this study is to provide a theoretical framework that can be adopted by researchers to analyze types of discourse in terms of transparency taking into consideration the speaker, the text itself and the hearer. All these factors in the three-cycle model help in shaping the degree of transparency that a text may show.

4

House of Cards i Machiavelli - Frank Underwood jako przykład współczesnego księcia

100%

Rożewska A.

Polityka i Społeczeństwo

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2015

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nr 4(13)

56-68 (13)

EN

The intrigue ridden series, “House of Cards” presents the story of Frank Un-derwood, a “whip” responsible for discipline in the Democratic Party. To follow his ambitious, he appears as a great strategist and diplomat, and demonstrates some unique skills. Unfortunately his actions always get positive results, which has a nega-tive impact on the realism of the series. However all the manipulative techniques used by Underwood and references to “The Prince” by Machiavelli are very authen-tic. This paper discusses the above techniques and instruments implemented by Frank. The fact that the series is very popular and received a great response from the viewers is related to its theme and the way of presenting politics. Although there are mixed reviews when it comes to the realism shown in the “House of Cards”, the viewer seemed to be convinced of a great opportunity presented to look backstage of White House politics.

5

PEDAGOGICAL, NEUROPSYCHOLOGICAL AND SOCIAL CONDITIONS OF SHAPING THE IDENTITY OF CULT GROUP FOLLOWERS

100%

Gajewski M.

Acta Neuropsychologica

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2020

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tom 18(2)

233-258

EN

The rapidly changing world does not provide a man with a sense of stability; he intensifies confusion in fundamental matters related to everyday life. Evolving in directions that are difficult to predict, this is not conducive to the process of maturing into a responsible experience of humanity. Various “religious” organizations and societies take advantage of this situation, putting confusion in order (usually in an apparent way), thereby obtaining new adherents for their vision of a better world. Being under the influence of charismatic leaders, the members of new religious movements change their behaviour diametrically, as well as their way of thinking about themselves and the world. Any former model of life is replaced by a new, i.e., collective, model of thinking, estimating and behaving. Important things lose their value. The hitherto prevailing existence, perceived as “bad”, “unenlightened”, “materialistic” or “not soulful”, is left for a new and “better” life, for purposes that are attainable only thanks to contact with the new group. The acquisition of self-identity and identification with the group requires considerable effort. Going over from one world to another brings with it numerous consequences of a psychological and social nature. Hence an immense complexity of factors forming the identity of a religious man appear. On the one hand, this is influenced by personality factors, the level of inner integration, psychical and emotional maturity, and on the other hand – a number of social conditions, i.e., the specificity of the cult group, its structure, doctrine, history and social relations. All the above makes it impossible to create a universal model of the follower’s identity within cult groups. It is only possible to indicate the conditions for the creation of the new individual, self leading to a manifestation of their participation within a definite cultic group.

6

„Kinematografia dla milionów”. Obraz wspólnoty w komediach muzycznych Grigorija Aleksandrowa

100%

Flig M.

Politeja : Pismo Wydziału Studiów Miedzynarodowych i Politycznych Uniwersytetu Jagiellońskiego

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2013

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nr 4(26)

517-531

EN

Grigorii Aleksandrov’s films created with composer Isaak Dunaevskii were among the most popular of Russian cinema in the 1930s and 1940s. The first Aleksandrov’s film Happy Guys centered on the poetic of comedy as ideology or entertainment. In the article author describes the strategies of manipulation. The Soviet musical incorporated Stalinist ideology and nationalism. The patriotic language in soviet comedies is naturalized, it seems like songs in films were more about nature than politics, patriotic love and life‑affirming laughter. Aleksandrov used archetypes and myths of the Stalin era and produced image of mythical soviet community. The maternal archetype is present in fertility imagery and is spatially encoded as “Rodina” (“homeland” or “motherland”). He put an end to the 1920s cult of ugliness in Soviet cinema and convinced Stalin, that beauty is a necessary element of Soviet art. Aleksandrov’s films reproduced the dominant ideology and gave people what they wanted – entertainment, escape from the travails of the everyday, and hope for the better life.

7

Прагматический анализ избранных высказываний В. Путина

100%

Gliwińska-Kotynia (Гливинска-Котыня) J. Ю. , Łódzki U.

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2011

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tom 07

EN

Wladimir Putin is one of the most well-known politicians in the present international arena. Many prominent writers devoted books to him, in which he is either the positive “spirit of Russia” or the complete opposite of “the father of nation”. Almost each of them sought an answer to the question about who Putin is. Constantly high popularity of Russian prime minister still remains a political puzzle for many analysts. Some even described this tendency as “the Putin's phenomenon”. However, it should be stressed that the analysis of Putin by those scholars concerned only his behaviour. His gestures, his clothing style and also his conduct during negotiations with foreign partners were interpreted. So his facial expression and gestures came first with them. The author tried to present a pragmatic interpretation of linguistic predispositions of this politician. The aim of this work is to answer the question: how Putin, using the meticulous selection of words influences his electorate and manipulates their consciousness. Therefore, the main task of this work is to explain the linguistic phenomenon of Putin, as well as to prove the proposed thesis that the ex-president of the Russian Federation personifies the phenomenon of the political activist not present on the Russian political scene until now.

8

How words and emotions control behavior

88%

Łysiuk L.

Acta Neuropsychologica

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2020

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tom 18(1)

127-140

EN

It is now being realized that people are driven by their emotions too much greater extent than by their intellect. Therefore, most influential are those leaders who knew how to evoke appropriate emotional states in their listeners. Examples of successful propaganda provide Nazi Germany, the Soviet Union, and recently Rwanda. In fact, both Nazi and Soviet propaganda made it possible to exterminate thousands of people with a silent consent of common citizens. Most people are easy to manipulate because they do not realize that words are symbols that bear strong emotional load. Moreover, party and religious leaders are often not aware of the consequences of the words they use. Whether they speak of an “enemy” of the nation, religion or society their eager followers will sooner or later come to the conclusion that the enemy is a serious obstacle in the welfare of the state. It made the revolutionary to slaughter all those who dared to think and act in a different way. On the other hand, words can also create positive attitudes persuading people to offer help to those in need. It is closely connected with the way the brain works. The studies found that common are not only sensual illusions but cognitive illusions as well. They make people to act in accordance with schemas they have internalized, and to react with negative emotions to those who try to change their word outlook, and the manner of thinking since they in terpret it as an attack on their basic values.

9

NLP – narzędzie perswazji czy sztuka manipulacji?

88%

Drabik A.

|

EN

Neurolinguistic programming, technology once used mostly by psychotherapists, nowadays tool used increasingly in various fields of human activities. Used mostly by retailers, in whose work negotiations and communication techniques play the special role. Neurolinguistic programming aims at establishing positive contact with a correspondent, strengthening the forces of communication as well as creating and modifying patterns of thinking and perception of other people. Th ese actions are the cause of lively discussion among inthusiasts appreciating the effectiveness of NLP as a tool of persuasion and its critics, who recognize the negative aspects and the possible misuse for the purposes of manipulation.

10

MEDIATISATION OF DEMOCRACY - IS THIS THE END OF FREEDOM?

88%

Górka M.

|

2014

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tom 43

275-297

EN

The role of the public sphere has increasingly come to the fore in studies concerning the state of democracy in Europe. Similarly the role of culture in formations and transformations not only of personal but of political identities as well has attracted attention. It is the purpose of this article to bring these areas together in a comprehensive approach to media, culture and democracy with a view of the public sphere as a crucial mediating field. Article focuses on the role of media in sustaining and developing democracy, a democratic dialogue and in fulfilling the role of media as the critical watchdog of the political system and other powerful players on the European scene. The concept of knowledge democracy is meant to enable a new focus on the relationships between knowledge production and dissemination, the functioning of the media and our democratic institutions. The emerging concept of knowledge democracy moreover obliges us to realise that the institutional frameworks of today’s societies may appear to be deficient as far as the above mentioned undercurrents, trends and other developments demand change. Democracy is without a doubt the most successful governance concept for societies during the last two centuries. It is a strong brand, even used by rulers who do not meet any democratic criterion. Representation gradually became the predominant mechanism by which the population at large, through elections, provides a body with a general authorization to take decisions in all public domains for a certain period of time. Fragmentation of values has lead to individualisation, to uniqueness but thereby also to the impossibility of being represented in a general manner by a single actor such as a member of parliament. More fundamentally media-politics destroy the original meaning of representation.

11

Complaining Decreases the Efficiency of Dialogue as a Method of Social Influence

88%

Białek M. , Domurat A.

Management and Business Administration. Central Europe

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2015

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nr 1

32-48

EN

Purpose: The aim of the paper is to examine the efficiency of complaining as a method of social influence (Doliński, 2005). In Polish culture, complaining seems to be an efficient technique for initiating a dialogue, potentially increasing the effectiveness of persuasive messages expressed in a conversation. Methodology: The hypothesis was tested in two natural experiments. In the first one, a random sample of persons (n=246) were asked to let the experimenter through to the checkout counter at a supermarket. The request was preceded either by (1) a dialogue, (2) a complaint, or (3) no prior contact. It was either substantially or seemingly justified. In the second study, customers in a shop (n=46) were invited to pursue conversation initiated with (1) a positive statement or (2) a complaint regarding an extensive range of products. Findings: Study 1 proved that a seemingly justified request preceded by complaining is less effective (65.6 per cent) than a request preceded by a dialogue (93.8 per cent); this result is similar to the result of the control group (53.1 per cent). When the request was substantially justified, both dialogue and complaining seemed equally effective (86 per cent and 90 per cent respectively) – more effective than the results of the control group (46 per cent). In Study 2, positive and negative remarks initiating a conversation triggered similar responses in terms of willingness to pursue the dialogue (73.1 per cent and 78.3 per cent respectively). Constraints to research: Natural experiments presented in the paper were not controlled for such variables as environmental factors or individual differences. Originality: Complaining has never been subject to systematized examination as a method of social influence.

12

Public relations niejedno ma imię. O skutkach niejasnych definicji i uproszczonych pojęć

88%

Lignar P.

Prakseologia

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2008

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nr 148

59-69

EN

The article aims at pointing out that – weak as yet in Poland – economic, social and political reasons for the emergence of authentic public relations lead to an abuse this term. It discusses differences in looking at public relations by Polish specialists against a background of well established foreign definitions. The article calls attention to manifold threats resulting from these differences and to their consequences. However, the author thinks that this phenomenon is typical for a local development of this domain. The above statement finds confirmation in experiences of countries in which understanding of PR consolidated earlier. Upon this background, the author expresses an opinion that the future of public relations in Poland appears – in spite of it all – optimistically, although desired changes still require much time to occur.

13

Rosja, kobieta, ekspresja… O strategiach wyparcia Innego w tłumaczeniu Życia o. Wasyla Leonida Andriejewa

88%

Rozwadowska K.

Między Oryginałem a Przekładem

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2015

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tom 27

41-55

EN

The article presents a comparative analysis of two Polish translations of Leonid Andreev’s short story Жизнь Василия Фивейского, made by: Stanislawa Kruszewska (Żywot Bazylego Fiwejskiego) and Henryk and Jan Zbierzchowski (Życie o. Wasyla / Ojciec Wasyl z Teb). The aim of the comparison is to describe numerous types of manipulation strategies used by Zbierzchowski brothers in order to adjust the story to the norms of target culture. The changes in their translation are related to cultural, aesthetic and gender “strangeness”, which has been removed from the text. In the Author’s opinion, most of the assimilating strategies used by translators should be analyzed in the context of Henryk Zbierzchowski’s literary works.

14

The Indian struggle for independence in popular Hindi films of last decade

75%

Szurlej T.

Cracow Indological Studies

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2012

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tom 14

215-254

EN

The present paper is a short presentation on the most popular historical films produced in Bollywood after 2000, which proved to be a great success both in India and abroad, and which represent not only the era of British domination in the Subcontinent but also the subsequent independence. This time was rather traumatic for India, because of the division of the country and the accompanying violence, which was on an unprecedented scale, making it unappealing material for a mainstream movie. This paper presents some common ways in which filmmakers in India introduce every uncomfortable historical fact and show victory in a particular way without revealing the dark and uncomfortable aspects of the times in question. The purpose of this article is to present the observed basic methods employed by filmmakers in manipulating the audience, rather than to be historical research, or detailed discussion of all historical films about the era of British domination in the Subcontinent.

15

Podręcznik obiektem i narzędziem manipulacji (na przykładzie podręczników dla dzieci w wieku wczesnoszkolnym)

63%

Pawlak B.

Edukacja Elementarna w Teorii i Praktyce

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2015

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nr 4(38)

57-70

PL

Podręczniki szkolne od wielu lat budzą liczne kontrowersje, jednak to co dzieje się wokół nich od początku 2014 roku można chyba nazwać prawdziwą burzą czy nawet rewolucją. W czasie gdy naukowcy, badacze pedagogiki wczesnoszkolnej podejmują dyskusję nad kulturowym i społecznym kodem podręczników dla dzieci (jako zawsze problematycznych i dyskusyjnych nośników znaczeń i wartości), Ministerstwo Edukacji Narodowej wprowadza jeden, obligatoryjny dla wszystkich i pozornie bezpłatny podręcznik dla klasy I. Jest on tworzony na bazie nieokreślonych założeń koncepcyjnych i w rekordowo krótkim czasie. Następnie na wniosek MEN podręcznik ten poddany zostaje ogólnonarodowemu poprawianiu zawartych w nim błędów, a potem z tryumfem złożony do druku. Jak jednym słowem określić przywołane działania? Dla mnie jest to manipulacja. W artykule podjęta została próba uzasadnienia dwóch zasadniczych tez: podręcznik szkolny stał się obiektem manipulacji (politycznej i medialnej); podręcznik szkolny był i jest narzędziem manipulacji wychowawczej i dydaktycznej). Sam termin manipulacja, mający wiele znaczeń, używany jest w niniejszym opracowaniu w odniesieniu do sytuacji kierowania kimś bez jego wiedzy i posługiwania się nim w celu osiągnięcia określonych, własnych celów. Osobami, którym chciano zwrócić uwagę na możliwość nieświadomego ulegania różnym działaniom o charakterze manipulacyjnym są nauczyciele i rodzice uczniów. Szansy na obronę przed takimi, jak opisane w artykule, manipulacjami upatruje się w naukowych eksploracjach problematyki użyteczności obudowy dydaktycznej w edukacji dzieci.

EN

For many years, textbooks have been a source of much controversy, but what has been unfolding in this area since the beginning of 2014 can quite fairly be described as a proper storm, or even a revolution. While scientists and pedagogical researchers have continued their discussions about the cultural and social norms relevant to children’s books (where these in turn are bound to prompt problematic discussions about meaning and value), the Ministry of Education has simply gone ahead and introduced a single textbook for children from Class I, which is apparently free, but obligatory for all of them. This has been created on the basis of vague and undefined conceptual assumptions, and in record time. Then, at the request of the Ministry, this same textbook has been subjected to a nationwide process of correction of the errors it contained, before being finally sent for printing – and this as if it marked a great triumph. How might one sum this up in a single word? For me, it is manipulation. This article aims to justify the following two main theses: that the above-mentioned textbook has become an object of manipulation (for both politicians and the media), and that it was, and is, a tool of manipulation (in the context of education and teaching). The term “manipulation”, of course, has many meanings. It is used in this article to refer to what goes on when someone is unknowingly targeting and exploited for specific purposes. We, and especially teachers and the parents of pupils, need to become aware of the possibility of being victims of this. On the other hand, scientific research into the usefulness of teaching materials in the education of children offers a chance for us to defend ourselves against such manipulation.

16

Skarby pamięci. Socjologiczna analiza fotografii rodzinnej

63%

Piejko M.

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2008

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tom 4

|

nr 3

4-49

EN

The aim of the paper is to present the results of the research on the meaning of the family photography in the contemporary society. I analyze the family photography as a carrier of memory manifesting itself in an interpretative reconstruction of the past in the present through its idealization and mystification. The amateur photography blends with the broader process of the visualization of the contemporary culture, and the transformations that take place within the intensify the consumer tenor of the phenomenon. The development of the IT has made the new forms of gathering, storing and sharing photos available to people. The question arises if the meaning of these activities remains the same as in case of the analogue photos. I refer basically to two theories – Maurice Halbwachs' and Erving Goffman's and on this ground I approach the family albums as the selected and idealized set of family representations subjected to the creative reconstruction in the present, which becomes an axis of the family memory. Besides, the article touches upon the ontological matter of the photography alone, as well as its usefulness in the contemporary reflection of the sociologists.

PL

Celem artykułu jest prezentacja wyników badań socjologicznych nad znaczeniem fotografii rodzinnej we współczesnym społeczeństwie. Analizuję fotografię rodzinną jako nośnik pamięci zbiorowej wyrażającej się w interpretatywnym rekonstruowaniu przeszłości w teraźniejszości poprzez jej idealizację i mistyfikację. Fotografia amatorska wpisuje się w szerszy proces wizualizacji współczesnej kultury, a dokonujące się przemiany w obrębie technologii nasilają konsumpcyjny wydźwięk tego zjawiska. Rozwój technologii informatycznej udostępnił nowe formy gromadzenia, przechowywania i eksponowania fotografii. Czy jednak znaczenie tych działań pozostaje takie same, jak w przypadku zdjęć analogowych? Odwołuję się przede wszystkim do dwóch teorii – Maurice’a Halbwachsa oraz Ervinga Goffmana i w oparciu o nie traktuję albumy rodzinne jako wyselekcjonowany i wyidealizowany zbiór rodzinnych reprezentacji poddawanych kreatywnej rekonstrukcji w teraźniejszości, która staje się osią rodzinnej pamięci. Oprócz tego, artykuł dotyka kwestii ontologicznych samej analizy? fotografii oraz jej przydatności we współczesnych rozważaniach naukowych socjologów.

17

The Concept of Chiropractic by Daniel D. Palmer and its Development over the Years

63%

Marszałek A. , Kasperczyk T. , Walaszek R.

Medical Rehabilitation

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2021

|

tom 25(1)

19-29

EN

The history of orthopedically oriented manual therapy goes back to the earliest times; those who dealt with this issue, although under different names, were: Hippocrates, Galen and many others. However, what is considered as the moment of birth of the field is osteopathy, which originated in the USA in the second half of the 19th century, and its founder is A.T. Still. Chiropractic is, apart from osteopathy, the main trend in modern manual therapy. The aim of the article is to present the biography of the chiropractic creator – Daniel David Palmer (1845-1913), taking his concept of manual therapy into account, referring to both theoretical and diagnostic issues as well as means of treatment (mobilisation). The article also contains information on the following issues: 1) characteristics of blocking, its causes and symptoms, with particular emphasis on subluxation; 2) trends in chiropractic: conservative and liberal; 3) diagnostics illustrated by the example of the sacroiliac joint with an indication to recommended functional tests; 4) the most important methods of manual therapy currently being used; 5) a survey among specialists of manual therapy concerning selected aspects of teaching in the course of study and the use of mobilisation as well as manipulation by physiotherapists in everyday practice with their patients. The paper was written on the basis of a literature search using the following databases, i.e., Web of Science, New PubMed and Google Scholar.

PL

Historia terapii manualnej zorientowanej ortopedycznie sięga najdawniejszych czasów, zaj-mowali się tym zagadnieniem, choć pod innymi nazwami; Hipokrates, Galen i wielu innych. Jednakże za moment narodzin dziedziny uznajemy osteopatię, która powstała w USA drugiej połowie XIX wieku, a jej twórcą jest A.T. Still. Chiropraktyka to obok osteopatii główny nurt współczesnej terapii manualnej. Celem artykułu było ukazanie biografii twórcy chiro-praktyki Daniela Dawida Palmera (1845-1913) z uwzględnieniem jego koncepcji terapii ma-nualnej odnoszącej się zarówno do zagadnień teoretycznych, jak i diagnostycznych oraz środków leczenia (mobilizacji). W artykule zawarto ponadto następujące zagadnienia: 1) charakterystykę zablokowania, jego przyczyny i objawy ze szczególnym uwzględnieniem – subluksacji, 2) nurty chiropraktyki; konserwatywny i liberalny 3) diagnostykę na przykła-dzie stawu krzyżowo-biodrowego ze wskazaniem na zalecane testy funkcjonalne, 4) najważ-niejsze współcześnie stosowane metody terapii manualnej, 5) ankietę wśród specjalistów terapii manualnej dotyczący wybranych aspektów nauczania w toku studiów i stosowania przez fizjoterapeutów w codziennej praktyce z pacjentami mobilizacji i manipulacji. Pracę napisano w oparciu o kwerendę literatury z wykorzystaniem baz danych, tj.: Web of Science, New PubMed i Google Scholar.

18

Marketing zmysłów a zakupowe zachowania nabywców finalnych

63%

Baruk A. I.

|

2007

|

tom Vol. 10, nr 2

22-26

EN

In the paper problems related to the idea of senses marketing were presented. The special attention was paid to the role of music, flavours, colours and light in forming market behaviours of final customers and in building image of shops. These factors play the main role in supermarkets, hypermarkets, trade galleries and trade centers, because of direct contact between customers and products without shop-assistants. Each of them stimulates the other human sense, but when they are used together gained marketing effects are the best. Forming of attitudes and behaviours of final clients by presented impulses is very effective because customers reactions are rather subconscious and they think that their market decisions are independent. In addition the most of purchase decisions are made in the retail sale points thanks all factors influencing on clients there. So, it's very important to use power of this influence correctly. It requires the actual knowledge about possible reactions of customers in the sphere of their emotions and feelings which were described in this article.

19

Modus operandi GPU na przykładzie operacji „Trust” opisanej w Trioch stolicach W.W. Szulgina. Próba analizy

63%

Świerczek M.

Przegląd Bezpieczeństwa Wewnętrznego

|

2015

|

tom 7

|

nr 12

211-223

PL

Artykuł ukazuje metody manipulowania jednostką stosowane przez WCzK/GPU podczas przeprowadzania operacji dezinformacyjnej, zwanej w literaturze aferą MOCR- Trust. Ponieważ archiwa rosyjskie do dnia dzisiejszego nie odtajniły materiałów operacyjnych dotyczących powyższego zagadnienia, w artykule poddano analizie wspomnienia Wasylija Witaljewicza Szulgina – jednej z ofiar manipulacji, autora książki Tri stolicy. Dzięki wsparciu analizy historycznej dorobkiem naukowym psychologii społecznej odtworzono modus operandi stosowany przez sowieckie służby specjalne podczas prowadzenia działań operacyjnych wobec wybranych jednostek.

EN

The article depicts manipulation methods used by the Soviet intelligence organization WCzK/GPU during the disinformation operation known as MOCR-Trust affair. Due to the missing data from the Russian archives, the only possible analytical approach was the analysis of memoires of one of the manipulation objects published in 1927 as a book titled Tri stolicy. By application of the social psychology to the historical analysis, the modus operandi used by the Soviets during the operation named above was reconstructed.

20

Retoryczna strategia sporu a fotograficzne gatunki dziennikarskie – przykłady realizacji

63%

Modrzejewska E.

Studia Medioznawcze

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2013

|

nr 3 (54)

75-97

EN

The author presents part of the cross-disciplinary analysis of news media coverage on Polish politics, linked through its use of the rhetorical dispute strategy. Journalists turn to this category of dispute to describe politics and to report on it. The dispute strategy is implemented by both verbal and non-verbal communication elements (e.g. images). The author examines images and captions used to illustrate press reporting on events from the Polish political scene, published in three broadsheet newspapers: “Gazeta Wyborcza”, “Rzeczpospolita”, and “Dziennik. Polska, Europa. Świat” (from 2005–2009). The author analyses the chosen examples while referring to the theory of journalistic genres, and the semiotic and discursive perspectives.

PL

Autorka przedstawia wycinek interdyscyplinarnej analizy tekstów dziennikarskich poświęconych polskiej polityce, które łączy dominująca w przekazie retoryczna strategia sporu. Jest ona realizowana zarówno na poziomie werbalnym (tekstów gazety), jak i niewerbalnym (m.in. doboru fotografii). Materiał badawczy stanowią zdjęcia wraz z podpisami, które zostały wykorzystane do zilustrowania relacji prasowych poświęconych wydarzeniom z polskiej sceny politycznej. Wybór został zawężony do wydań dzienników opinii, to jest do: „Dziennika. Polska–Europa–Świat”, „Rzeczpospolitej”, „Gazety Wyborczej” z lat 2005–2009. Analizując wybrane przykłady, autorka odnosi się do cech i funkcji zdjęć prasowych w świetle teorii gatunków dziennikarskich oraz w perspektywie semiotycznej i dyskursywnej.