Wyniki wyszukiwania - Biblioteka Nauki

1

Pozaantenowe formy rozrywki jako dopełnienie przekazów stacji radiowych w Polsce

100%

Czarnek P. , Uniwersytet Łódzki W. F. , Paulina Czarnek – doktorantka w Katedrze Dziennikarstwa i Komunikacji Społecznej Uniwersytetu Łódzkiego. Przygotowuje rozprawę doktorską pod kierunkiem prof. Elżbiety Pleszkun-Olejniczakowej na temat rozrywki we współczesnej radiofonii komercyjnej. Uczestniczyła w kilkudziesięciu ogólnopolskich i międzynarodowych konferencjach naukowych c. e. s. s. p. a. w. m. o. c. n. W. z. K. B. m. R. w. m. Ł. W. p. T. e. r. o. c.-o. i. P. c. r. s. , paulina.czarnek@uni.lodz.pl

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nr 1

EN

The situation on the contemporary media market, including radio, has led to the building of a radio network’s value becoming more than just the result of an interesting programme offer that meets listeners’ needs. Listeners also desire other elements that strengthen their attachment to a particular brand. For this reason, radio broadcasters quite often prepare for listeners different forms of entertainment that take place outside the radio studio; examples include summer concert tours, trips to well-known health resorts during winter and summer holidays, New Year’s Eve parties, special-occasion concerts, football matches, etc. This article is a review of entertainment offers that are part of a strategy of interaction with the audience outside of the radio studio and an attempt to evaluate their influence on building the market position of a radio brand.

2

W stronę nowej kultury gier komputerowych — od komputeryzacji do smartfonizacji

100%

du Vall M. , Majorek M. , Krakowska Akademia im. Andrzeja Frycza Modrzewskiego , dr Marta du Vall — politolożka m. Z. b. n. m.

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tom 01

EN

In this paper the authors focus on the crucial change of thinking about what computer really is, and then attempt to determine the essential elements of new games designed specifically for mobile computers. The authors characterize this type of entertainment, which enables them to outline potential scenarios for the development of this technological sphere and its impact on contemporary cultural life.

3

Co tam, panie, w polityce? Politycy w programach publicystycznych

100%

Ossowski S. , Piontek D.

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nr 2

234-250

EN

Contemporary public debate is in general a media debate, organized by journalists working for major media companies. Journalists are not merely employees of their corporations. They, as “opinion leaders”, shape political attitudes as well as behaviors of their viewers, readers and listeners. Compounds between media and politics are multifaceted and one of them is relationship between journalists and politicians. Each party tries to infl uence the other, with various results but it certainly can be said that politicians and journalists are interdependent. However, in recent times, journalists are increasingly dependent not only from politicians but also from their employers, thus weakening their professional position. This leads to a reduction of the importance of informational function of the media for the sake of entertainment. The aim of the article is to examine political journalism in terms of relationships between interviewers (journalists) and interviewees (politicians) taking place during television interviews. The analysis is carried out mainly through the prism of actors and themes occurring in the context of the convergence of traditional and tabloid journalistic standards.

4

Disaffected citizens in Croatia: Analysis of socio-demographic and media use influences on political participation

88%

Vozab D.

Central European Journal of Communication

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2014

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tom 7

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nr 2(13)

225-240

EN

Political scientists have noted a rising popular indifference to politics which is indicated with declining voter turnout in advanced democracies. Similar trends emerged in the radically changing “high choice” media environments. Studies in political communication (Blekesaune et al., 2012; Prior, 2005; Strömbäck et al., 2012) have shown that audiences are “tuning out” of the news and current affairs programs and that the gap between the politically active and inactive is widening. The aim of this paper is to analyze those who abstain from political participation in Croatia in terms of socio-demographic characteristics and media use. National media systems are important factors in explaining differences in news consumption and political knowledge. This analysis will serve as a case study of how a changing media environment interacts with political participation in a post-socialist political culture. In the analysis binary logistic regression will be used on the data from the online survey on media audiences.

5

Predicting intention to share news through social media: An empirical analysis in Indonesian youth context

88%

Sihombing S. O.

Business and Economic Horizons

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2017

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tom Volume 13

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nr Issue 4

468-477

EN

The development of digital technology encourages the growth of social media. Social media becomes a platform for sharing news, information, images, and many other things. News spreads faster and becomes viral. This phenomenon can be regarded as a "news-find-me" phenomenon. The aim of this research is to assess the relationship between information sharing, entertainment, and socialization as three main predictors of attitude towards news sharing. This research also assesses the relationship between attitude and intention to share news. The data was collected through a survey with the non-probability sampling technique. Specifically, a purposive sampling design involving 200 respondents was applied. The data then were analyzed by applying structural equation modeling. Results show that all research hypotheses were supported.

6

Plac zabaw bez zabawek

75%

Komorowska A.

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2009

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tom Nr 4

32-34

PL

Scharnhauser Park to dowód na to, że nie wszystkie place zabaw muszą wyglądać identycznie, iż do ciekawego spędzenia czasu nie potrzeba huśtawek i zjeżdżalni z katalogu, a każde miejsce ma swoją historię i warto ją podkreślić, projektując również obszar spotkań dzieci.

7

ОСОБЛИВОСТІ ФІЗИЧНОГО ВИХОВАННЯ В УНІВЕРСИТЕТАХ США

75%

Ричкова М.

Педагогічні науки: теорія, історія, інноваційні технології

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2016

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nr 4(58)

55-61

EN

The main features of physical education in the system of higher education in the USA are singled out in the article. Also the peculiarities of physical education in the United States are theoretically grounded. American experience in the field of physical education is considered and analyzed. It is noted in the article that American positive experience is an important source for the development of new approaches to physical education and improvement of the existing system of physical education in the universities of Ukraine. It is stressed that over the last forty years physical education in the United States of America took an intensive path of development and reform and currently represents one of the most successful and efficient systems. It is pointed out in the article that physical education, sports and various physical activities of the participants of sports programs help to increase students’ motivation for education and have a positive impact on their success. The article reveals the analysis of the main features in the system of higher education in the USA and enables the identification of characteristic features and helps to identify the positive aspects of physical education and apply this experience in domestic practice. There are the following features of physical education in the United States: a harmonious combination of education and entertainment of students; financial support of physical development of students; well-developed system of elective classes and recreation; commercialization and professionalism of student sport. Analyzing the features of physical education in the United States, one should take into account the fact that the USA has accumulated the vast experience in the field of physical education. Physical education and sport lift the spirit and promote the association of students for various tasks. Sporting successes of students is strongly supported by the community of colleges and universities. Therefore one may come to the conclusion that the studies and positive experience of the United States will contribute to the study of new approaches and ways to improve the existing system of physical education in Ukraine. Therefore, a thorough examination of the issue will help solve the problems, because the modern system of physical education needs to be improved and the introduction of new techniques and approaches.

8

Eastern Martial Arts in cinematography and popularising a healthy lifestyle – interpretation sketch

75%

Pobratyn A. , Ciesielska Z. , Lesiak K. , Ziental A.

Physical Activity Review

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2017

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tom 5

78-82

EN

The meaning of the notion of martial arts is very extensive. It concerns many phenomena at the plane of culture, psychology, science of physical culture and other fields. The object of this work is to present the widely - understood martial arts regarded as the leading motif in many film genres - some representations were supposed to scare a viewer, some others to entertain. In this interpretation sketch we draw attention to an important role of a film as a medium that inspires people to undertake some activi ties, popularizes a healthy life - style, and remains the source of entertainment and knowledge about the culture of the Far East. The following films have undergone analysis: Enter the Dragon (1973, directed by B. Lee, R. Clouse), Crouching Tiger, Hidden D ragon 2000, directed by A Lee), Shaolin Soccer (2001, directed by S. Chow) and Beverly Hills Ninja (1997, directed by D. Dugan).

9

The cultural role of the Malls

63%

Frączkiewicz M.

Prace Etnograficzne

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2013

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tom 41

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nr 4

335–342

EN

The author attempts to examine the cultural and charitable events which increasingly take place in malls instead of old towns or squares and considerably widen the function of such places. In her opinion, we can observe a transfer of social life from customary space to shopping centers. Providing an examples from Toruń the author presents the main cultural functions of malls as a practice of satisfying all potential clients’ needs under one roof.

10

Gamification in Poland – what do the people think?

63%

Kozłowska I.

Handel Wewnętrzny

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2017

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nr 2 (367)

194-200

EN

Gamification as a marketing tool is wildly discussed all over the world – not only in professionals but also in academics fields. The method supposed to optimize human motivation, engage customers and simply make the promotion fun for them. In this paper author will show the results of a study conducted in Poland on a group of consumers. The most important findings is that consumers are willingly playing all kinds of games and what’s more they are interested in new ways of promotion like gamification. On the other hand the don’t know what is the concept of gamification, and are not sure if they wont to participate in that kind of promotion. The main goal of this article is characteristic of gamification tool in consciousness consumers on the polish market. This is the research article.

PL

Grywalizacja jako narzędzie marketingowe jest szeroko omawiana na całym świecie – nie tylko w kręgach profesjonalistów, lecz także akademickich. To metoda pomyślana jako mająca optymalizować motywację człowieka, angażować klientów i po prostu czynić dla nich z promocji zabawę. W artykule autorka ukazała wyniki badania przeprowadzonego w Polsce na grupie konsumentów. Najważniejszymi ustaleniami jest to, że konsumenci chętnie uczestniczą we wszystkich rodzajach gier; co więcej, są zainteresowani nowymi sposobami promocji, takimi jak grywalizacja. Z drugiej strony, nie wiedzą, jaka jest koncepcja grywalizacji, i nie są pewni, czy chcą brać udział w tego typu promocji. Głównym celem artykułu jest charakterystyka narzędzia grywalizacji u świadomych konsumentów na polskim rynku. Artykuł ma charakter badawczy.

RU

Игрофикация как маркетинговый инструмент широко обсуждается во всем мире – не только в профессиональной, но и в академической среде. От это-го метода ожидают оптимизации мотивации человека, вовлечения клиентов и просто достижения того, чтобы продвижение стало для них увлечением. В статье автор показала результаты изучения, проведенного в Польше в группе потребителей. Самым важным результатом является то, что потребители охотно принимают участие во всех видах игр и, более того, они заинтересованы в новых способах продвижения, таких как игрофикация. С другой стороны, они не знают, что собой представляет идея игрофикации, и не уверены, хотят ли они принимать участие в такого вида продвижении. Основная цель статьи – дать характеристику инструмента игрофикации у сознательных потребителей на польском рынке. Статья имеет исследовательский характер.

11

Metafora, aluzja, eufemizm, koncept, żart… O tabuizacji ludzkiej seksualności w wybranych utworach Stanisława Trembeckiego

51%

Patro-Kucab M.

Tematy z Szewskiej

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2015

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nr Errotyzm 2(16)/2015

66-79

PL

Artykuł przybliża metaforyczne ujęcia seksualności w poezji polskiego Oświecenia. Obrazy te utrwalił przede wszystkim w swoich utworach Stanisław Trembecki. Analiza wierszy zmierza do konkretyzacji swoistej strategii, jaką stosował poeta, wykorzystując zręczne koncepty, eufemizmy, dowcipną i pomysłową metaforykę seksualną czy wymyślne i subtelne określenia dla nazwania intymnych części ludzkiego ciała, niekiedy wzbogacając liryzmem miłosne zbliżenie. Celem tekstu jest przede wszystkim próba udowodnienia, że omawiane utwory uatrakcyjniały ówczesną kulturę erotyczną oraz w subtelny sposób prezentowały podniety i seksualne zdarzenia, stając się nie tylko czytelniczą rozrywką, ale przede wszystkim w wysublimowany sposób przybliżając tę delikatną i niezwykle ważną sferę ludzkiego życia.

EN

The paper discusses sexual metaphors in the poetry of Polish Enlightenment. Such impressions were conveyed in the poems of Stanisław Trembecki, particularly. The analysis of the poems is aimed at defining the poet’s peculiar strategy, the use of clever concepts, euphemisms, witty and ingenious sexual metaphors or sophisticated and subtle definitions of intimate parts of human body, thus enriching intimacy with lyricism. This work attempts to prove that the discussed poems made the then erotic culture attractive and, in a subtle manner, presented stimuli and sexual occurrences not only to entertain a reader, but also to sublimely acquaint with this delicate and extremely important aspect of human life.

12

Ewangelia w Sieci. Słowo o katolickim autorytecie nauczania w Wikipedii

44%

Majewski J.

Studia Paedagogica Ignatiana

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2017

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tom 20

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nr 5

153-184

PL

Wikipedia cieszy się ogromną popularnością i wielkim autorytetem wśród użytkowników Internetu. Polską wersję Wikipedii w 2016 roku każdego dnia odwiedziło średnio 1,1 mln internautów. Ludzie szukają w niej różnych informacji, w tym wiadomości o doktrynie Kościoła. Autor artykułu stawia tezę, że Wikipedia należy do kultury popularnej i ma charakter autentycznej, choć wyjątkowej wirtualnej zabawy. Autor pyta o stosunek Kościoła do Wikipedii. Szuka też odpowiedzi na pytanie, czy katolickie autorytety nauczania (biskupi, którzy tworzą Magisterium Ecclesiae, a następnie – na mocy święceń lub misji kanonicznej – księża, diakoni, teologowie czy katecheci) winni stawać się wikipedystami i redagować hasła w Wikipedii.

EN

Wikipedia enjoys huge popularity and internet users consider it a great authority. In 2016, its Polish version was visited daily by the average of 1.1 million viewers. People read it looking for information on a variety of subjects, including the doctrine of the Church. The author of the article proposes a thesis that Wikipedia belongs to popular culture and represents authentic, although exceptional virtual entertainment. The author asks about the attitude of the Church to Wikipedia. He also looks for an answer to the question of whether or not Catholic teaching authorities (the bishops forming the Magisterium Ecclesiae, and, subsequently – under the authority of their Holy Orders or canonical mission – priests, deacons, theologians, and catechists) should become Wikipedians and edit articles in Wikipedia.