Wyniki wyszukiwania - Biblioteka Nauki

1

The dynamism of the environment - the impact on service company competitive advantage from a CRM dynamic capabilities perspective

100%

Pukas A.

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nr 3

101-122

EN

Objective: To explore the dynamism of the environment and the impact on service company competitive advantage from a customer relationship management (CRM) dynamic capabilities (DCs) perspective. This work also aims to develop a multidimensional conceptualisation of the dynamic environment and propose a theoretical model for analysing the impact of the environment's dynamism on the relationship between dynamic CRM capabilities and competitive advantage. Research Design and Methods: Based on the resource-based view (RBV) and dynamic capabilities view (DCV), the method of critical literature analysis was used. Literature sources written in the last two decades were analysed. Findings: The result of the literature research became the development of a new conceptualisation of the dynamic environment and its three relevant dimensions, as well as the proposal of constructs in the theoretical model, where the dynamism of the environment plays a moderating role in the relationship between dynamic CRM capabilities and competitive advantage. Implications/Recommendations: As implications for further research, empirical verification of the created model and checking the relationship between the constructs should be indicated. Contribution: The findings extend the application of RBV and DCV in marketing knowledge. In addition, the model and this study's conclusions direct service firms to develop CRM capabilities that can enhance the company, thereby enabling the building of competitive advantage in a dynamic environment.

2

Current approaches to customer relationship management

100%

Triznova M.

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nr 2

EN

This paper provides the overview on Customer Relationship Management. Different theoretical approaches to CRM are included in the first part of the paper. It describes CRM development and compares main CRM teaching leading school. Second part of the paper presents the results of research based on Delphi method, which was aimed at finding actual CRM definition and core areas that might support company’s CRM, in order to build strong relationships with customers.

3

Wybór optymalnego systemu baz danych do stworzenia systemu CRM

75%

Szwałek Ł. , Smołka J.

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2023

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tom Vol. 26

48--53

PL

MSSQL, MySQL i PostgreSQL to jedne z najpopularniejszych systemówbaz danych. Dobór bazy do stworzenia systemu CRM opiera się głównie na ocenie jej efektywności pod względem szybkości. Artykuł ma za zadanie przedstawić wybór optymalnego systemu baz danych do stworzenia efektywnego systemu CRM. Przegląd literatury skłonił do postawienia hipotezy, że MSSQL będzie najszybszy. Za badanie posłużyła seria eksperymentów z użyciem aplikacji. Podczas badań przeprowadzono serię eksperymentów z użyciem modułu przetwarzania zamówień będącego częścią większego systemu CRM skierowanego do branży e-commerce. Każde zapytanie zostało zmierzone 10-krotnie, wyniki uśredniono. Wyniki badań nie potwierdziły hipotezy o szybkości i znacznej przewadze bazy MSSQL. Wyniki pokazały przewagę bazy PostgreSQL nad innymi bazam

EN

MSSQL, MySQL and PostgreSQL are some of the most popular databases. The selection of the database for the creation of a CRM system is based mainly on the assessment of its effectiveness in terms of speed. The article aims to choose the optimal database system to create an effective CRM system. The literature review led to the hypothesis that MSSQL will be the fastest. A series of experiments using the app served as a test. During the research, a series of experiments were carried out using the order processing module, which is part of a larger CRM system aimed at the e-commerce industry. Each query was measured 10 times, the result averaged. The research results did not confirm the hypothesis about the speed and significant advantage of the MSSQL database. The results showed the advantage of PostgreSQL over other databases.

4

Jak komunikować się z klientem?

63%

Mizera-Nowicka A.

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tom Nr 2 (123)

22-23

PL

Brak wzajemnego zrozumienia - to jedna z najczęstszych przyczyn problemów w relacjach z klientami czy petentami. Powód? Może być prozaiczny. Często nie są nim wcale złe chęci, a inny język, jakim posługują się obie strony. Gdy jedną z nich dopada tzw. „klątwa wiedzy", druga może się czuć bezradna, zagubiona lub sfrustrowana.

5

Zarzadzanie relacjami z klientem oparte na wiedzy [koncepcja CKM]

51%

Sadowski A.

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nr 10

10-13

6

Customer Relationship Management (CRM) - philosophy and its significance for the enterprise

44%

Idzikowski A. , Kuryło P. , Cyganiuk J. , Ryczko M.

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tom Vol. 1, nr 1

1004--1011

EN

The article presents the CRM (Customer Relationship Management) philosophy. The principles of building the CRM strategy, enabling building and strengthening ties with the client (including ensuring its safety in relationship with a company), thanks to which the company can expect continuous sales, have been presented. Exemplary tools used in CRM (such as: call centre, contact centre, key account management) are listed and described. An attempt has been made to assess the cost-effectiveness of implementing the CRM philosophy in the enterprise based on the SWOT analysis. The strengths, weaknesses, opportunities and threats of such an undertaking were analysed, and the results were presented in the summary and final conclusions.

7

Wycena relacji z klientem

38%

Urbanek G.

|

tom 12

|

nr 12

2-8

8

Zarzadzanie relacjami z klientem [2] Projekt wdrazania CRM

38%

Wiacek D. , Baginski J.

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nr 07

21-22

9

Analiza informacji o klientach jako podstawa procesu zarzadzania relacjami z klientem

38%

Frackiewicz E. , Rudawska E.

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nr 07

22-28