Wyniki wyszukiwania - Biblioteka Nauki

1

DIFFERENT MODALITIES OF USING FACEBOOK: THE INFLUENCE OF ACTUAL SOCIAL RELATIONS, WELLBEING, AND ATTITUDE TOWARDS THE MEDIUM

100%

Tartaglia S.

Studia Psychologica

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2016

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tom 58

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nr 1

3 – 17

EN

The online social networks attract the social scientists’ attention because of their large diffusion and their social and psychological impact. The majority of the studies focus on Facebook because it is the largest one. There are contrasting opinions on the positivity of that social medium. It is not possible to reach univocal results considering the use of Facebook as a whole. It is better to distinguish different modalities of use. This study investigates these modalities and predicts them on a sample of young adults in Italy. The analyses were carried out in two steps. The first one is identifying the modalities of using Facebook and the attitudes towards it. The second one testing the influence of different predictors: actual social relations, wellbeing, and the attitudes towards the medium. Participants use Facebook in different ways. Implications are discussed.

2

On Selected Aspects of the Methodology of Social Media Surveying from the Viewpoint of Political Sciences

100%

Kyška R.

Communication Today

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2014

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tom 5

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nr 2

66–79

EN

Social media are becoming increasingly important tools of political communication which makes them the subject-matter of study of political sciences – not only in borderline disciplines such as political marketing or political communication, but also in political sciences and international relations. Existing expert publications mainly focus on surveying traditional media and usually do not reflect the reality of the continuously growing influence of social media; however, they tend to pay attention predominantly to the distinctiveness of the media space. The purpose of the article is to contribute to the discussion about methodology distinctions and even counter positions of such surveys through comparison with methods of surveying traditional media. Every contemporary researcher must cope with the largest amount of – relatively easily available – sources in the history of mankind. Online environment is characterised by high degree of innovativeness related to the process of continuous transformation; compared to traditional media, the content of social media is unstable and it is necessary to put much higher demands on the context of online contents and relevancy of information sources. The study points out methodology risks that should be reflected mainly in the preparatory stage of surveys, e.g. when determining the selection sample, construction of categories of the content, or media, which are to be surveyed, as well as the setting of coding system. Due to the abundance of various content types, it is getting increasingly difficult to distinguish the relevant from the trivial. It requires much more intensive preparation of the researcher who must be aware of different environments and understand the methodology of differences surveyed by the study.

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[recenzja:] Chris Brogan, Julien Smith: Zaufanie 2.0. Jak wywrzeć wpływ, zdobyć lojalność klientów i kreować markę, Gliwice 2011

100%

Tyszkowska M.

Toruńskie Studia Bibliologiczne

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2012

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tom 5

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nr 2(9)

180-183

EN

A review of a book dedicated to Trust Agents. Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. Two social media veterans show how to tap into the power of social networks to build brand’s influence, reputation and profits. The book presents how businesses are using the latest online social tools to build networks of influence. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

4

MEDIA IN ELECTION PROCESSES

88%

Piechota G.

Communication Today

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2011

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tom 2

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nr 2

44-51

EN

The politician does not want to be just a subject exposed to the political arena any longer, who is becoming well-known and recognizable thanks to political advertising. The politician is getting more active in the field of communication processes aimed at creating a new image of the politician, whom the voters know not just from the traditional media but also from their direct contact with the environment and passing his or her views on many subjects e.g. politics, social issues or economy. At the same time, political marketing processes are gradually replaced by political public relations processes, and the one-way direction of the message, which is characteristic of marketing communication, seems to be systematically replaced by the two-way communication, which is typical for the public relations processes. Progressing development of the social media, such as Internet blogs, Facebook, Twitter, as well as the development of political public relations, influence the changes in both: perceiving the role of the traditional media in the election processes and political communication and in the co-relation between the traditional media and the social media. Social media are more likely to be regarded as being not only complementary to the traditional media, or the brand-new communication tool, but even being an alternative to the traditional media.

5

Wybrane dylematy współczesnej edukacji w kontekście „zmediatyzowanej rzeczywistości”

75%

Frania M.

Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW

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2012

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nr 3

81-94

EN

The article is a summary of selected reflections on contemporary dilemmas of education in the context of the world filled with media. The author raises issues connected with transformation of the recipient's participation in the media message; media education in the school environment and the use of new trends in media and technology in teaching and education.

6

The Concept of Virtual Nationalism in the Digital Age: Social Media Perspectives of Turkey

75%

GÜNDÜZ U. , ERDEM B. K.

Communication Today

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2017

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tom 8

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nr 2

18-29

EN

The widespread use of computer-based technologies, mostly the Internet, constitutes a new dimension in the study of virtual nationalism. The use of distance-and time-shrinking information technologies – such as social media, virtual communities and websites of nationalist groups – has changed the structure and context of nationalism as well as the scholarly discourse on related topics in the digital age. Social media enable identity expression, exploration and experimentation; phenomena that are considered natural for the human experience. It is necessary to acknowledge that there are many different factors which inspire and shape the Internet communities and interactions they make within themselves. It is essential to comprehend the motives behind these influences in order to understand the group interactions on social media platforms. In this study the authors focus on the nationalist discourse in virtual communities and on social media; mainly the opposition and resistance manifestations in the cultural and social contexts are discussed. The authors thus offer a set of theoretical outlines on the given topic and base their analysis of some nationalists’ social media posts on the inductive method of inquiry. The study also concentrates on the need to figure out the negative consequences of such social media sharing in relation to various virtual groups and general users.

7

THE LOCAL ELECTION 2010 IN SOCIAL MEDIA (Komunalne volby 2010 v prostredi socialnych medii)

75%

Murar P.

Communication Today

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2011

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tom 2

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nr 1

94-111

EN

When not considering the campaign of Barack Obama, the best example of using social media in parliamentary election campaign was the campaign presented by the SaS (Freedom and Solidarity) political party. It has significantly accelerated the setting of social media as tools of the political marketing in the environment of the Slovak political scene. Since the parliamentary elections in June 2010 a sharp increase of the politicians´ interests in social media, especially in Facebook and YouTube, can be seen. This study explores the potential of social media and identifies key factors of a successful communication. The core of the study is a detailed analysis of the activities of candidates for mayors in municipal elections in 2010. It points out that the main problems of using social media are the ignorance of the social media specifics and application of traditional practices and attitudes that do not work in social media.

8

The Role of Social Media during Protests on Maidan

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Piechota G. , Rajczyk R.

Communication Today

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2015

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tom 6

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nr 2

86–97

EN

Political protests which took place in Ukraine were another example of how social and content websites were used during protests on the Independence Square (Maidan Nezalezhnosti) in Kiev – the protests started in November 2013 and ended in February 2014. This article offers presentation of the results of research that was carried out in Kiev and Lviv in May 2015 among students of two Ukrainian universities: Borys Grinchenko Kyiv University and the National University of Taras Shevchenko in Lviv. The aim of the conducted research was to establish which of the new media (social media and blogs) and in what way were used by the students during protests and if the way of using the new media influenced the engagement of students in protests. Such comparative research also made it possible to find differences in attitudes and motivations of students participating in protests in Kiev but coming from two different cities in Ukraine – Kiev and Lviv. The research results may contribute to a deepened analysis of the ways the new media are used during political and social protests with reference to differences in people’s attitudes depending on their personal or Internet engagement.

9

Medialna reflexia smrti Vaclava Havla a Kim Cong Ila v socialnych mediach

75%

Murar P.

Communication Today

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2012

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tom 3

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nr 1

48-68

EN

Vaclav Havel and Kim Jong Il had several features in common: they were approximately the same age; for many years they were leading the state and their decisions exceeded far beyond the state´s borders. Their deaths at nearly the same date have attracted considerable attention. But their value and opinion diversity suggests that their deaths and funerals would not be equal as a topic. This study tries to compare the extent and content, by which the world media reported the events through their accounts in social media. It makes both a quantitative and qualitative analyses of all updates of news in selected media which were published from the date of their death until the date of the funeral by means of their accounts in social media. It tries to find out which death was medially more attractive, how long the subject remained in the media attention, but also what stance the media had to their deaths