Wyniki wyszukiwania - Biblioteka Nauki

1

A Role of Political Face in The Process of Creating a Political Image

100%

Wnorowska M.

Polish Political Science Yearbook

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2009

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tom 38

112-122

EN

Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.

2

The Attributes of the Fourth Estate. In the Area of Medial Theories and Politics

80%

Hofman I.

Polish Political Science Yearbook

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2009

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tom 38

47-57

EN

The term “Fourth Estate” is becoming more and more common and acquires various connotations. It seems that processes of mediatisation of politics and tabloidisation of the media greatly contribute to phenomenon. Numerous examples of that sort are provided by the permanent election campaigns in Poland, mutual relationship between different types of media and political public relations, as well as the relationship between the media and the ruling coalition.

3

Public relations w sytuacjach kryzysowych

71%

Szyran-Resiak A.

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tom 2(26)

329-337

PL

Celem artykułu jest charakterystyka instrumentu promocji jakim jest Public Relations oraz wskazanie potrzeby jego zastosowania w sytuacjach kryzysowych w organizacjach. Identyfikacja problemu objęła studia literaturowe w przedmiocie badania, począwszy od charakterystyki Public Relations, sytuacji kryzysowych oraz media relations, jak również wskazanie zasad komunikacji w takich sytuacjach.

EN

The aim of the article is to characterizePublic Relations and indicate its use in emergency situations in organizations. Identification of the problem involves literature studies, starting with characteristics of public relations, crisis management and media relations, as well as an indication of the principles of communication in such situations.

4

Działania marketingowe przedsiębiorstw wobec instytucji publicznych

70%

Sekściński A.

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tom 16

90-116

EN

Nowadays most companies operating in public environment decide on long – term marketing activities towards public institutions. Entrepreneurs associate in employers and branch organizations which represent them towards high officials and other decision makers. There are two basic elements of marketing activities towards public institutions: Public Relations and Public Affairs. Those two complete each other by practicing various communication techniques. It becomes also more popular for the companies to involve professional lobby agents who represent them towards high officials and decision makers.

5

Report on the international scientific conference Relevance and listening: communicating the Christian message in the plurality of contemporary voices, organised by the Department of Institutional Social Communication of the Pontifical University of the Holy Cross, Rome, May 2-4, 2023

41%

Leśniczak R.

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tom 23

147-156

EN

From 2 to 4 May 2023 an international scientific conference entitled “Relevance and listening: communicating the Christian message in the plurality of contemporary voices” was held in Rome. The meeting was organised by the Department of Institutional Social Communication of the Pontifical University of the Holy Cross in Rome. The aim of the conference was to analyse the challenges related to the proper understanding and implementation of institutional communication processes of ecclesiastical institutions in the perspective of the contemporary socio-political and cultural context. The conference’s main speakers were, among others, Prof. Jim Macnamara (University of Technology of Sydney), Prof. José María La Porte (Pontificia Università della Santa Croce), Prof. Benedetto Ippolito (Università Roma Tre) and Prof. Lorenzo Cantoni (Università della Svizzera Italiana).

PL

W dniach 2-4 maja 2023 r. w Rzymie odbyła się międzynarodowa konferencja naukowa pt. „Znaczenie a słuchanie: przekazywanie Chrześcijańskiego przesłania przy mnogości współczesnych głosów”. Spotkanie zostało zorganizowane przez Katedrę Instytucjonalnej Komunikacji Społecznej Papieskiego Uniwersytetu Świętego Krzyża w Rzymie. Celem konferencji była analiza wyzwań związanych z właściwym zrozumieniem i realizacją procesów komunikacji instytucjonalnej instytucji kościelnych w perspektywie współczesnego kontekstu społeczno-politycznego i kulturowego. Głównymi prelegentami konferencji byli m.in. prof. Jim Macnamara (University of Technology of Sydney), prof. José María La Porte (Pontificia Università della Santa Croce), prof. Benedetto Ippolito (Università Roma Tre) oraz prof. Lorenzo Cantoni (Università della Svizzera Italiana).

DE

In den Tagen vom 2. bis 4. Mai 2023 fand in Rom eine internationale wissenschaftliche Tagung zum Thema „Relevance and listening: communicating the Christian message in the plurality of contemporary voices“ („Relevanz und Zuhören: Die Kommunikation der christlichen Botschaft inmitten der Vielfalt zeitgenössischer Stimmen“) statt. Die Tagung wurde vom Lehrstuhl für Institutionelle Soziale Kommunikation der Päpstlichen Universität Santa Croce in Rom organisiert. Das Ziel der Tagung war die Analyse der Herausforderungen im Zusammenhang mit dem angemessenen Verständnis und der Umsetzung von Prozessen institutioneller Kommunikation kirchlicher Einrichtungen im Kontext der zeitgenössischen sozio-politischen und kulturellen Realität. Zu den Hauptrednern der Konferenz gehörten unter anderem Prof. Jim Macnamara (Technologische Universität in Sydney / University of Technology Sydney), Prof. José María La Porte (Päpstliche Universität Santa Croce / Pontificia Università della Santa Croce), Prof. Benedetto Ippolito (Universität Rom III / Università Roma Tre) und Prof. Lorenzo Cantoni (Universität der Italienischen Schweiz / Università della Svizzera Italiana).