The study examines the interaction effect between source epistemic authority (EA) and self epistemic authority (SEA) on the intention to follow the source’s recommendation. The results showed that high SEA subjects were more likely to follow the recommendation if its source had high EA and less likely if the source’s EA was low. The results are discussed using the Lay Epistemology framework.
The study examines the interaction effect between source epistemic authority (EA) and self epistemic authority (SEA) on the intention to follow the source’s recommendation. The results showed that high SEA subjects were more likely to follow the recommendation if its source had high EA and less likely if the source’s EA was low. The results are discussed using the Lay Epistemology framework.
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