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EN
The study is presenting and interpreting comparative genre analysis, based on the sample of 1.242 articles in six Slovak weeklies (four secular and two Church ones). It is working with an update genre classification elaborated by T. Rončáková. Besides the distribution of genres themselves the study follows presence of the author’s opinion, presence of the author’s subject (represented by the 1st verb­-person) and presence of the hidden advertisement. The essential results are: style overlapping (journalistic style in Church periodicals is contaminated by administrative, science, art and rhetoric style); weakened author’s opinion, strengthened subjectivity and also absence of core journalistic genres. The authors conclude, that the Church magazines remain in the half­-way between tabloid and elite press, accept, to a large extent, their service character and give any evidence of ambitions in the field of stylistic skills and journalistic (opinion) approach to the social process. Because of this all the Church periodicals present a very specific segment within the press system (or media system in general) and their journalistic character could be impugnable.
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nr 2
11-26
EN
The fact that verbal expression is subject to both language and social norms is indisputable. However, the advances of discursive theories are slow to be integrated into didactic practice in a systematic way. The article attempts to identify reasons underlying such a state of affairs. It is argued here that the overabundance of reference theories and the different scientific traditions lead to the fragmentation of the object of the study and create false terminological friends. The use of units of conceptualization and analysis of discourse, such as the genre or type of discourse, sometimes poses problems in didactic practice. Finally, discursive norms evolve continuously, often creating hybrid forms. One of the solutions to the above-mentioned problems, proposed in this article, is to make learners aware of discursive phenomena rather than try to provide ready-made solutions.
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