The paper presents 5C (Creation, Cooperation, Context, Creativity and Communication) business case study solving methodology. This methodology is applicable to various real life business problems and it focuses on completely practical structure. It has been developed through the learning by doing practice of Industrial Engineering and Management students at the University of Novi Sad, Republic of Serbia, during many national and international student business case study competitions for many years. Together with their mentors, students improved their own study program and accepted this useful concept as their basic tool when preparing for tasks and problems they are facing.
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