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EN
This paper analyzes some aspects of political culture in Internet and traditional mass media. Messages from politicians, journalists and internet users were analyzed as well as internet portals and main TV news programmes. This analysis is based on the subjective level and language level (terms used and emotional level). The conclusions show main tendencies and differences in communications between different tools of media usage.
EN
The content of the article focuses on a strategy in election campaign issue. The article presents definitions as well as classification of these strategies arranged on the political marketing ground. What matters the most, is description of components of the strategies that is the implementation of Krzysztof Obłój conception, taken out of the management discipline and transfered to the political marketing ground. Therefore the paper distinguishes and sets forth five basic election strategies components: mission, activity domain, strategic advantage, strategic goals and functional plans of action.
EN
Alongside the breakdown of authoritarian regimes and the restitution of democratic order in Poland and other Central East European countries, the fi rst open election campaigns accom- panied by political consultants emerged. Since the beginning of the transition, the role of consultants as well as consultants themselves have been going through constant changes bound up with modernizing the political scene and system and ways of leading political campaigns. The present article seeks to interrogate the categories of political consulting models we have been facing in Poland and refers them to worldwide tendencies. This study analyses the ways in which political consultants have arisen, their institutional adherence, methods of action, roles in the political communication process, as well as changeovers and development tendencies to this extent. The article provides a comparative analysis of three campaign models defined by Farrell, Kolodny and Medvic and the types of political consultants reviewed by the scope literature. This study concludes with a prognosis of the development of political consulting tendencies in Poland in a worldwide context.
EN
The article presents a reflection on the permanent campaign and its implementation in the Polish political system. Defines the concept of the electoral campaign and the permanent campaign and reviews their characteristics. Then analyzes two features most important for this phenomenon that is media relations and conducting continuous opinion surveys. In the conclusions timeframes of the permanent existence of the phenomenon of the permanent campaign in Poland are outlined, and the key features of the used tools are defined.
EN
The article presents manners and styles of the political communication of Law and Justice party with their voters on the Internet. The analysis concerns communication of the whole party as well as of the chosen candidates. In this article ideological content as well as forms and styles of communication, and their coherence and expressiveness were scrutinized.
EN
The paper presents the methodology and partial results of an empirical study on the professionalization and mediatization of the local government election campaign from the perspective of its coverage by the regional press. The study was conducted by a research team from four academic centers in Poland, under a research project entitled The elections to local governments in regional media. Regional dailies and television election programs as platforms of political communication. One of the aims of the project was to analyze how election campaigns were covered by local press at the time of the local government election campaign in Poland in 2010. Quantitative and qualitative methods of analysis were applied to the content of press releases concerning the elections collected over the last two weeks of the election campaign, prior to the elections of 21st November 2010, in the regional issues of the printed versions of “Gazeta Wyborcza” and regional variations of the “Polska The Times”, published in four regional capitals – Katowice, Kraków, Poznań and Warsaw. In the case of newspapers, an examined entity was a press release on the elections.
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