Wyniki wyszukiwania - Biblioteka Nauki

1

Contemporary consumer trends

100%

Ciechomski W.

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tom z. 173

81--91

EN

Purpose: This article aims to present contemporary consumer trends, which include consumer ethnocentrism, prosumption, green consumption, deconsumption, servitization and dematerialization of consumption, home-centrism and privatization of consumption, homogenization and heterogenization of consumption, as well as the virtualization of consumption. Design/methodology/approach: The article is based on a review of the literature and internet sources. The time range of the conducted analyses covers the years 2000-2022. Findings: The article describes selected contemporary consumer trends. Among them, the most important are ethnocentrism, prosumption, green consumption and the virtualization of consumption. These trends are the domain of the young generation of consumers. It is important for business managers to be aware of them in order to take into account the specificity and scale of these trends in the process of creating and marketing new products and services. Practical implications: The article characterizes the evolution of consumer behaviour through exposing modern trends in consumption. This is an important issue for business managers, for whom a thorough knowledge of consumers, consumer behaviour and market trends should be the starting point when developing concepts for new products and services. Originality/value: The findings of the analyses have cognitive value. The article discusses selected consumer trends. Contemporary enterprises are increasingly taking into account in their business models the growing interest of consumers in such issues as green consumption, offer personalization, and consumer ethnocentrism.

2

Marketplace trade - selective development or inevitable decline?

100%

Ciechomski W.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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tom z. 156

127--139

EN

Purpose: The aim of this article is to present changes in the role of marketplace trade as a form of retail. Marketplace trade is one of the oldest forms of retail; however, its importance in supplying buyers with everyday items is systematically decreasing. The author attempts to answer the question of whether this form of retail is facing inevitable decline, or whether its selective development is possible. Design/methodology/approach: The article presents official data from the Central Statistical Office, the Local Data Bank of the Central Statistical Office, and the Statistical Office in Poznań, as well as the results of surveys published in specialist literature. The above-mentioned statistical data concern both the whole country and the Wielkopolska region. The conducted analyses cover the years 2010-2020. Findings: The article discusses the level of development of marketplace trade, its importance in the distribution of everyday products (FMCG) and the factors determining the use of this form of retail by customers. The main part of the analysis concerns the issue of whether marketplace trade is in the phase of decline or development. The discussion is supported by data on the changes in the number of permanent and temporary marketplaces in Poland and selected counties of the Wielkopolska region. Also included is a diagnosis of customers’ preferences regarding the choice of a marketplace/bazaar/market as a place for doing their shopping. Research limitations/implications: In the future, it is worth repeating the research among actual and potential customers of bazaars and markets; also among the lessees of market stalls and booths, i.e. the sellers of goods. Practical implications: The article also indicates the determinants of choosing a specific marketplace, bazaar or city market as a place for making purchases. For this purpose, the results of several surveys relating to the functioning of marketplace trade in selected cities are presented. Originality/value: The results of the analyses have both cognitive and pragmatic value, especially in the context of preparing and implementing development plans for this retail format in individual cities and municipalities.

3

Development of Commerce in Poland as the Outcome of the European Integration

100%

Ciechomski W. , Uniwersytet Ekonomiczny w Poznaniu; Wydział Zarządzania; Katedra Handlu i Marketingu

Acta Universitatis Lodziensis. Folia Oeconomica

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2010

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tom 242

PL

Artykuł poświęcony jest roli procesów globalizacyjnych w funkcjonowaniu i rozwoju handlu w Polsce. Opisano w nim przesłanki i determinanty globalizacji rynku oraz rezultaty tego procesu dla sektora handlu detalicznego. W artykule przybliżono dane statystyczne ilustrujące rozwój handlu w Polsce w latach 1990–2007. Interpretacji poddano zmiany w zakresie liczby i struktury sklepów, wielkości zatrudnienia w handlu oraz problematykę ekspansji zagranicznych wielkopo- wierzchniowych sieci handlowych. Analizy mają charakter porównawczy, bowiem dane statystyczne dotyczące polskiego handlu odnoszono w relacji do innych krajów europejskich.

4

Próba oceny chłonności rynku pracy na specjalistów z zakresu zarządzania i marketingu

100%

Ciechomski W. , Akademia Ekonomiczna w Poznaniu K. H. i. M.

Acta Universitatis Lodziensis. Folia Oeconomica

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2004

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tom 179 cz. 2

EN

The paper contains an analysis of students' demand on faculty of management and marketing. It is still the most popular faculty in Poland (250 thousands students study management and marketing). The faculty is lectured not only in universities of economics, but in other types of universities as well (eg. technical, agricultural, medical and others). However, in recent years there has been observed the tendency to decrease the demand (10% per year). The reasons of the situation are complex, but the most important are adverse demographical tendencies, increase of unemployment, decrease of purchasing power and recession, what influences the reduction of marketing disbursements.

5

Marki własne sieci handlowych jako instrument strategii marketingowych wiodących detalistów

100%

Ciechomski W.

Handel Wewnętrzny

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2018

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nr 4 (375) tom I

65-78

PL

Celem artykułu jest analiza znaczenia marek własnych oraz wyeksponowanie roli tej formy brandingu w rywalizacji przedsiębiorstw handlowych o korzystną pozycję konkurencyjną. Artykuł wskazuje na ważność i coraz większą złożoność problematyki zarządzania markami w przedsiębiorstwach handlowych, co jest rezultatem systematycznie wzrastającego zainteresowania wiodących detalistów kreowaniem marek własnych. W artykule podjęto również zagadnienie korzyści i ograniczeń stosowania marek własnych przez największe sieci handlowe. Tekst powstał na bazie kwerendy fachowej literatury przedmiotu i witryn internetowych sieci handlowych, stanowiących ważne źródła informacji o ofercie marek własnych detalistów. W toku formułowania wniosków Autor wykorzystał również metodę obserwacji uczestniczącej i własne doświadczenie zawodowe.

EN

The main purpose of the article is to analyse the importance of private label brands and to highlight the role of this form of branding in competition of commercial enterprises for a favourable competitive position. The article presents the importance and increasing complexity of brand management in retail enterprises, which is the result of a systematically growing interest of leading retail enterprises in creating private labels. Moreover, the issue of benefits and limitations of using private labels by the largest retail chains is addressed. The article is based on a review of literature on the subject and websites of retail chains which are important sources of information about their private label offer. In the course of forming the conclusions, the author also used the participant observation method and his own professional experience.

RU

Цель статьи – провести анализ значения частных торговых марок и выделить роль этой формы брендинга в соперничестве торговых предприятий за выгодную конкурентную позицию. Статья указывает значение и все бóльшую сложность проблематики управления марками на торговых предприятиях, что является результатом систематически повышающегося интереса ведущих розничных предприятий к формированию частных марок. В статье затронули тоже вопрос выгод и ограничений применения частных марок самыми крупными торговыми сетями. Статья – результат обзора деловой литературы по предмету и вебсайтов торговых сетей, представляющих собой важные источники информации о предложении частных марок розничных предприятий. По ходу формулирования выводов автор использовал также метод включенного наблюдения и собственный профессиональный опыт.

6

Marketing of border towns on the example of selected destinations in the borderland of the Czech Republic and Poland

63%

Gabryšová M. , Ciechomski W.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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tom z. 152

35--46

EN

Purpose: The paper aims to identify the extent to which city marketing has been implemented in selected Czech cities in the Moravian-Silesian Region as well as the tools that are used for managing city development. Design/methodology/approach: The research was carried out in the following cities of the Czech Republic: Bohumín, Bruntál, Frýdek-Místek, Krnov, Opava, Ostrava and Třinec. The respondents were representatives of municipal authorities, and the method of individual in-depth interviews (IDI) was used. Findings: Territorial marketing is going through various phases in its evolution. It is constantly being enriched with new forms and tools of communication with the environment, including those related to modern Internet media and innovative mobile applications. The authorities of the cities subjected to in-depth analyses are aware of the challenges ahead. Competition for limited resources, such as investor funding or tourism income, will be won by those cities whose authorities manage to develop and implement effective marketing strategies ahead of their rivals. Originality/value: The article discusses the advancement of selected place marketing tools used in the four analysed towns in the Polish-Czech borderland.

7

The management of hospital marketing communication

63%

Gabryšová M. , Ciechomski W.

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tom z. 173

179--193

EN

Purpose: To verify how and with what instruments hospital managements handle marketing communication. An important aspect of the analyses is a diagnosis of hospitals’ promotional activities addressed to external and internal stakeholders, the purpose of which is to create appropriate relationships with patients and the socio-economic environment, and to build a favourable image of the medical establishment. Design/methodology/approach: The research included a study of specialist literature in the field of marketing in healthcare facilities and the execution of two individual in-depth interviews (IDI) with Dr. Radek Neuwirth, director of the Agel Třinec-Podlesí cardiology hospital operating in the border areas of Těšín Silesia in the Czech Republic, and Ms. Monika Kubalíková, PhD., who is the quality manager at this hospital. Findings: The marketing communication of hospitals has a multi-faceted nature. It can be evaluated not only from the perspective of providing information to current and future patients, but also from the point of view of the effectiveness and efficiency of promotional activities. In the long run, the competition for a favourable position in the market of medical services and for the limited financial resources of customers will be won by those hospitals which not only provide a higher standard of medical services, but which are also able to efficiently communicate with entities from the socio-economic environment. A particularly important role in this regard is played by the managerial competences of hospital executives and the optimal selection of the forms and tools of marketing communication. Research limitations/implications: In the future, it would be worthwhile to repeat the research among both actual and potential patients of specialist hospitals as well as representatives of other stakeholder groups. Practical implications: The effective management of a hospital’s marketing communications provides many benefits in terms of their corporate image, which leads to market and financial advantages. The models for the optimal communication between a hospital and the public are constantly evolving, with the main emphasis now being on the growing importance of social media and inbound marketing. Originality/value: The results of the analyses have cognitive and pragmatic value, especially in the context of the implementation of hospitals’ marketing communications with stakeholders.

8

Cieszyn and Český Těšín mayors’ management of the public communication between the municipal authorities and residents

63%

Gabryšová M. , Ciechomski W.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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tom z. 156

169--182

EN

Purpose: To assess the manner and instruments used by the authorities of Cieszyn and Český Těšín for the purpose of managing public communication with residents. Design/methodology/approach: The research was conducted in the form of an individual in-depth interview with Gabriela Hřebačkova, MA, the mayor of Český Těšín (22.09.2021) and Gabriela Staszkiewicz, BSc, the mayor of Cieszyn (28.09.2021). Findings: Social communication is a multi-layered issue. It can be assessed from the perspective of how it facilitates relaying information to residents and businesses, as well as from the point of view of the effectiveness of the communication between Cieszyn and Český Těšín during the COVID-19 pandemic. The authorities of the cities in question are aware of the challenges they are faced with, and make use of varied forms and instruments of public communication. Their messaging is aimed at various stakeholder groups, including residents, businesses, potential investors and tourists. Research limitations/implications: The study is worth repeating in the future for the purpose of identifying possible changes in the strategies applied by the authorities of the cities in their communication with residents and other stakeholder groups. Practical implications: The methods and instruments of social communication, including marketing communication, utilised by the local authorities when communicating with residents, have a significant impact on the image of the cities and their authorities. In addition, during the COVID-19 pandemic, the purpose of communication is to satisfy various vital needs of the residents of Cieszyn/Český Těšín, including healthcare, commuting to schools and work, as well as crossing state borders. Originality/value: The article illustrates how selected public communication instruments are utilised in Cieszyn and Český Těšín.

9

The level of consumers' income and the development and structure of retail trade on the example of Wielkopolskie and Podlaskie Regions

63%

Kondej A. , Ciechomski W.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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tom z. 152

127--142

EN

Purpose: The paper explores the relationship between income factors and development parameters and the retail structure of the FMCG retail industry. The authors discussed the situation in retail trade in the years 2015-2019 and the evolution of disposable income and expenditure on food and soft drinks. A key part of the work takes into account the impact of income factors on consumer purchasing decisions in terms of choosing the place of shopping. Design/methodology/approach: The study utilises the results of the author’s multi-annual quantitative surveys of the retail market based on available industry sources. The statistical data on income and food expenditure developments and the results of available market research were also contributed. Pearson's linear correlation method was used to analyse the relationship between the dynamics of income factors and selected retail parameters, as well. Findings: As a result of the studies and analyses carried out, it was found that the level of revenue mainly affects the product structure of purchases, but has a limited impact on the place of purchase and, consequently, on the structure of the retail trade. Consumers' decisions are based on several different factors (including non-income ones) and most commercial operators seek to address their offer to the widest possible range of shoppers. Originality/value: The analyzes show that income factors exert a comprehensive but not directly impact on the situation in retail trade. There is no doubt that the steady long-term increase in consumer income is the basis for the development of commercial enterprises. Despite the steady increase in the level of affluence, the vast majority of Polish consumers still combine quality requirements with restrictions on household budgets. As a consequence, it favours the formation of a multi-format structure in retail trade in Poland, as various stores are able to meet the needs of the majority of Polish consumers.

10

Management of market trade in border towns on the example of Cieszyn

63%

Gabryšová M. , Ciechomski W.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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tom z. 192

243--254

EN

Purpose: The purpose of this article is to assess the level of development of market trade in border towns on the example of Cieszyn. Markets have been the place of retail sales of everyday goods for many years. However, their importance as a place of sale has been steadily declining for years. This is due to the increasing role of large-format shops, such as hypermarkets, supermarkets, discount shops, shopping centres and online shops. Furthermore, in border regions, the condition of market trade is determined by the purchasing preferences of customers from neighbouring countries, such as the Czech Republic or Slovakia in the example under analysis. Design/methodology/approach: The research included studies of specialised literature on trade and marketing. The article quotes official data from the Central Statistical Office [GUS], the CSO Local Data Bank as well as the results of survey research published in the specialist literature. In addition, data from the Municipal Markets Department, which is an organisational unit of the City Hall in Cieszyn, was used. The timeframe of the analyses conducted covers the years 2018-2023. Findings: The article includes a characterisation of the origins of market trading, a description of selected historical European markets, such as the Greek Agora, the Roman Forum, medieval and renaissance markets, and the contemporary Santa Caterina market in Barcelona. The authors further described the classification and characteristics of marketplaces. The next section explores the functioning of markets in Cieszyn, including the decline in the number of markets, their sales area and the number of sales outlets over the analysed period. The considerations were supported by a compilation of current statistical data. Research limitations/implications: It would certainly be worthwhile to repeat representative research in the future, among both actual and potential customers of Cieszyn's markets, but also among the stall renters, i.e. sellers of goods, as well as among representatives of other interest groups such as customers from the Czech Republic and Slovakia. Practical implications: Effective management of the development of local market trade in border towns such as Cieszyn benefits customers and sellers of goods as well as the local government. The article also points out the determinants of choosing a particular market, bazaar or inner-city marketplace as a shopping destination. Originality/value: The results of the analyses are of both cognitive and pragmatic value, especially in the context of developing and implementing plans for the development of the market trading format in Cieszyn.

11

Personnel risks and their impact on business in the V4 countries

38%

Hudáková M. , Masár M. , Vodák J. , Lahuta P. , Ciechomski W. , Gabryśová M.

Polish Journal of Management Studies

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2021

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tom Vol. 23, No. 1

188--203

EN

The human factor is evidently known to be an integral part of every process in any enterprise and plays an important role in managerial activities. Research to date confirms that the main cause of problems in enterprises is often just the human factor. Currently, there is a growing interest of managers to assess and reduce personnel risks. This article examines the results of a research that focuses on the variability of personnel risks as perceived by owners and managers of enterprises in Slovakia and compares them with the results in the V4 countries. The article also provides an assessment of personnel risks and their sources in relation to how long the investigated V4 enterprises have been in business. The results of the article are based on a survey realized by the authors among 422 enterprises in Slovakia in the years 2019-2020 and a survey conducted by a broader research group including the authors among 1,781 enterprises across the V4 countries in the years 2017-2018. The following statistical methods were used to assess the data: Descriptive statistics, Sphericity, Normality, and Hypothesis testing. The research findings suggest that there exists a variability of intensity of how the managers perceive the personnel risks. Specifically, the managers in Slovakia as well as in the V4 countries perceive the impact of personnel risks more intensively after their enterprise has been active on the market for a longer time period. The results of this empirical research confirm the need to assess personnel risks and their importance in order to allow for effective management of a successful enterprise in the V4 countries. The results of the research are beneficial for enterprise owners, managers, as well as for the institutions that provide comprehensive entrepreneurship support. The results also contribute to the strengthening of coordination and mutual cooperation between the V4 countries. The outcomes of the article can be used at the national as well as international V4 level and the aim of the article is to increase competitiveness, economic development, and resilience of the V4 enterprises in light of global challenges.

PL

Wiadomo, że czynnik ludzki jest integralną częścią każdego procesu w każdym przedsiębiorstwie i odgrywa ważną rolę w działaniach zarządczych. Dotychczasowe badania potwierdzają, że główną przyczyną problemów w przedsiębiorstwach jest często sam czynnik ludzki. Obecnie rośnie zainteresowanie menedżerów oceną i ograniczeniem ryzyka kadrowego. W artykule przeanalizowano wyniki badania skupiającego się na zmienności ryzyk kadrowych postrzeganych przez właścicieli i menedżerów przedsiębiorstw na Słowacji i porównano je z wynikami w krajach V4. W artykule dokonano również oceny ryzyk kadrowych i ich źródeł w odniesieniu do tego, jak długo badane przedsiębiorstwa V4 działają. Wyniki artykułu opierają się na badaniu przeprowadzonym przez autorów wśród 422 przedsiębiorstw na Słowacji w latach 2019-2020 oraz badaniu przeprowadzonym przez szerszą grupę badawczą obejmującą autorów wśród 1781 przedsiębiorstw z krajów V4 w latach 2017-2018. . Do oceny danych zastosowano następujące metody statystyczne: statystyki opisowe, sferyczność, normalność i testowanie hipotez. Wyniki badań sugerują, że istnieje zmienność intensywności postrzegania przez menedżerów ryzyk kadrowych. W szczególności menadżerowie na Słowacji, a także w krajach V4 intensywniej dostrzegają wpływ ryzyk kadrowych po dłuższej aktywności na rynku. Wyniki tych badań empirycznych potwierdzają potrzebę oceny ryzyk kadrowych i ich znaczenia dla efektywnego zarządzania odnoszącym sukcesy przedsiębiorstwem w krajach V4. Wyniki badań są korzystne dla właścicieli przedsiębiorstw, menedżerów, a także dla instytucji zapewniających kompleksowe wsparcie przedsiębiorczości. Wyniki przyczyniają się również do wzmocnienia koordynacji i wzajemnej współpracy między krajami V4. Wyniki artykułu mogą być wykorzystane zarówno na poziomie krajowym, jak i międzynarodowym V4, a celem artykułu jest zwiększenie konkurencyjności, rozwoju gospodarczego i odporności przedsiębiorstw V4 w świetle wyzwań globalnych.