The psychology of attitudes is the one of the most important area in psychology. The attitudes influence the consumers’ decisions, so the knowledge about the origins, structure and the possibilities of attitudes’ change is very significant for marketing. As a consequence of many years of studies on attitudes the understanding of attitude concept has changed a lot. In the classic approaches attitude was stable, onedimensional (positive or negative) and conscious. Moreover, attitude was also treated as good predictor of the behavior. The contemporary approaches assume that attitudes can be ambivalent (positive and negative at the same time), and the person is not always conscious of attitude’s origins and even the attitude as such (implicit attitude). It is also known that the connection between the attitude and the behavior is more complicated that it was assumed before.
PL
Postawy to jeden z najważniejszych obszarów badań w psychologii. Wiedza na temat ich powstawania, konstrukcji oraz możliwości zmiany jest ogromnie ważna również dla praktyki marketingowej, ponieważ wpływają one na decyzje konsumenckie. Przez wiele lat badań nad postawami ich rozumienie bardzo się zmieniło. Klasyczne koncepcje traktowały je jako konstrukty stabilne, jednowymiarowe (pozytywne lub negatywne), dostępne świadomości podmiotu, a na ich podstawie można dokładnie przewidzieć zachowanie. We współczesnym rozumieniu przyjmuje się, że postawy mogą być ambiwalentne (zawierać jednocześnie elementy pozytywne i negatywne), człowiek nie zawsze jest świadomy źródła ich powstawania, a nawet istnienia (postawy utajone), a ich związek z zachowaniem jest skomplikowany.
The study examines the interaction effect between source epistemic authority (EA) and self epistemic authority (SEA) on the intention to follow the source’s recommendation. The results showed that high SEA subjects were more likely to follow the recommendation if its source had high EA and less likely if the source’s EA was low. The results are discussed using the Lay Epistemology framework.
Clients’ satisfaction with financial advice provided by professional advisors depends on how this advice has fulfilled their expectations and goals. However, once a recommendation is made, a client is unable to predict and evaluate the real financial outcome of the advisor’s proposal. In such a case, she/he can base her/his assessment on the characteristics ascribed to the financial advisor: her/his epistemic authority (competence) and level of caring. Additionally, clients expect to receive a “tailor-made” solution that takes into account her/his individual needs and characteristics. In the present study, we asked participants to evaluate financial experts who had recommended risky vs safe investments. The recommendations were congruent or incongruent with the clients’ risk tolerance (high vs low). The kind of recommendation influenced the participants’ evaluations of the advisors (and as a result, the clients’ perceived satisfaction) only for low-risk tolerance clients. For these clients, investment recommendations that were not adjusted to their levels of risk tolerance led to lower evaluations of the advisors and consequently to lower evaluation of satisfaction with their visits. These lower evaluations regarded both dimensions: the interpersonal aspect (caring) and competence in the field of finance (epistemic authority). Such incongruence between risk tolerance and the riskiness of the recommendation did not affect high-risk tolerance clients’ advisor evaluations.
The paper investigates the relations between Schwartz’s values and beliefs which may reflect skepticism toward science – specifically vaccine rejection, climate change denial and creationism. Recent research on the causes of anti-science indicates that they may be motivational, pertaining to ideologies, worldviews, and one’s moral codes. Therefore, we postulated that value priority hierarchies hierarchies may be predictors of anti-science. Results (N = 509) indicated that Conservation metatype values were positively associated with anti-science, while Self-Transcendence and Openness to change metatypes were connected with support for science. We also found significant differences in value profiles between participants with lower vs. higher anti-scientific beliefs. We discuss the possible motivational underpinnings of these results.
The study examines the interaction effect between source epistemic authority (EA) and self epistemic authority (SEA) on the intention to follow the source’s recommendation. The results showed that high SEA subjects were more likely to follow the recommendation if its source had high EA and less likely if the source’s EA was low. The results are discussed using the Lay Epistemology framework.
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