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Techniques of mobile application development process

100%

Druć M. , Jóźwiak I. J. , Jóźwiak A. M. , Nowak W. M.

tom z. 153

77--88

Purpose: The purpose of the paper is to present the approaches of developing mobile applications and the technologies used for this process to facilitate the choice of the right programming approach in the initial phase of an IT project. Design/methodology/approach: Taking the right and adequate decision on choosing the proper approach to software development should be preceded by searching for available solutions and a there reliable comparison. The collected and compared information comes from current scientific sources and official conferences, which is the basis for making the right decisions at the start of a new project. Findings: Hybrid approach to the manufacture of mobile applications provide applications to run the most popular mobile operating systems. However, the technologies used in this programming approach are not adopted to the extent they have been in the native approach. Originality/value: The article summarizes and compares the approaches of developing mobile applications. The presented comparison, together with information on the used technologies, helps system architects and programmers in making a decision about the use of a given programming approach based on the given technologies when creating a new project.

Marketing strategies in mobile app development

100%

Piechaczek D. , Jóźwiak I. J. , Jóźwiak A. M. , Nowak W. M.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

tom z. 144

373--381

Purpose: The article attempts to show that the effective marketing is a key condition for achieving large profits in mobile app development. Design/methodology/approach: Promising IT projects can, very often, end in a disaster if people do not choose the right strategy of sales. There are many promotional activities available as well. This study investigates different types of business models that are currently used in the marketing of mobile applications. Findings: Different types of business models will be compared with their effectiveness and popularity. In addition, the advantages and disadvantages of different strategies will be reviewed. Moreover, aspects, which influence the final revenue from the application, will also be shown. Originality/value: The entire discussion and the selection of the best strategy will be summarized.