Wyniki wyszukiwania - Biblioteka Nauki

1

Smart village - using new opportunities in the development of rural areas

100%

Wielewska I. , Kacprzak M.

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2022

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tom z. 156

511--522

EN

Purpose: The main purpose of this paper is to identify new opportunities for the development of rural areas. A contribution to this should be the combination of modern tools and technologies that affect the improvement of the quality of life and the possibility of creating new jobs in rural areas. Design/methodology/approach: The paper employs the desk research method in the form of an analysis. The analysis of the available literature on the subject on smart villages and the examples of smart villages described in the paper rendered it possible to establish the facts, verify the data and present the results. Findings: The considerations presented in the article indicate that a key element in smart villages is smart human resources that respond to challenges and changes occurring in rural areas. In order to make a real change in a given area, collective action is required rather than individual, and, depending on incentives and local circumstances, these initiatives may prioritise economic, social or environmental issues - or a combination thereof. Practical implications: A common space for development and shared commitment of the rural population enables building social ties as an integral functioning of Smart Villages. Social implications: The needs of the rural community should always come first and the implemented solutions should be adjusted according to these needs, bearing in mind what resources that a given community has. Originality/value: The article is an original approach to the search for intelligent solutions that are meant to improve the development of rural areas and make life easier for rural residents.

2

Organic food market and growing needs and awareness of the contemporary consumer

100%

Kacprzak M. , Wielewska I.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

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tom z. 139

179--191

EN

The aim of the study is to determine the factors that influence the organic food consumers’ shopping decisions. In 2019, research in this area was conducted among 113 organic food consumers, using the diagnostic survey method with the application of the poll technique and a questionnaire form as a research tool. The research has revealed that organic products have become a target for more and more consumers, who, in their choices, are guided by both rational and emotional arguments. The development of pro-ecological attitudes clearly indicates certain changes in the way of life, thinking and nutrition of contemporary consumers. Universal access to information, the level of awareness and education of people means that people want to know what they eat and know the sources of their food. Therefore, the organic food sector is currently one of the most dynamically developing areas of the Polish economy.

3

Employer branding and employees’ commitment in international enterprises

80%

Kacprzak A. , Kacprzak M. , Wielewska I.

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tom z. 152

81--93

EN

Purpose: Employer branding is one of the most important indicators of an organization’s value. Employers use newer and newer tools to build and stimulate employee engagement. Their diversity should now be considered primarily in the context of culture and globalization processes including broadly understood internationalization. Many companies have focused on employee safety and stability. The focus was on trying to identify certain differences and similarities in this area. Design/methodology/approach: Based on the collected statistical data, the authors’ own observations and the subject literature on the research, an attempt was made to check the relationship between Employer Branding and employee commitment in international companies. For this purpose, a pilot study was carried out among 105 IT directors in Spain, France and Sweden. Purposive sampling was applied for the research sample. Findings: The analysis of the results shows that there is a close relationship between the Employer Branding strategy and employee commitment in their work. The research results show both certain similarities and differences in the approach to the discussed issues from the perspective of different countries. Conscious building of the image of the organization as a perfect workplace for current employees and all groups of future stakeholders is the basic principle of every business activity. In order to become an employer of choice, an organization should follow clearly defined principles, trust its employees and satisfy their needs. The research has shown that a decrease in employee commitment in work does not always have a negative impact on the image of the employer, and the SOP strategy used has a positive effect on both the company’s image and employee engagement. An alarming fact from the cited studies is the mutual lack of trust between owners and managers of individual enterprises and employees. Low employee commitment rates in individual countries may result from an incorrectly designed incentive system. Practical implications: Knowledge and tools on building employee engagement in international IT companies can be used in other sectors of the economy, which will have a positive impact on the moulding of the relationship capital with stakeholders. Social implications: As part of the SOP strategy, the following aspects are implemented: economic, social, environmental and ethical. The implementation of all these aspects positively shapes the company’s relations with its stakeholders, which is presented in the company’s social reports. Originality/value: The results of the research enrich knowledge about the relationship between Employer Branding and employee involvement in international companies.

4

Changes in strategic responses of selected low budget airlines from different continents in response to the global Covid-19 pandemic

80%

Parker A. , Kacprzak M. , Wielewska I.

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2023

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tom z. 174

99--112

EN

Purpose: The aim of this paper is to indicate changes in strategy, financial, hygienic and service behaviour in relation to customers and aviation personnel. These changes are a response to the global COVID-19 pandemic. Design/methodology/approach: The paper uses the desk research method of analysis. The analysis of publicly available values from the annual reports of selected low-cost airlines from six continents, i.e. Europe, Asia, North America, Australia, Africa and New Zealand and the examples described in the work made it possible to establish facts, verify data and present results. The research concerns not only the situation before and during the COVID-19 pandemic, but also predicts the future of individual companies. Findings: The considerations presented in the paper indicate that low-cost airlines representing individual regions of the world had utmost difficulties in adapting to the changing conditions which resulted from the COVID-19 pandemic. They needed government support. A third of the air fleet was grounded, many employees in the aviation sector lost their jobs or received only 50% of their wages; furthermore, international travel decreased significantly. Only the cargo sector, which had been unprofitable for years, benefited from the pandemic due to the transport of global cargo. Practical implications: Several types of support for the aviation sector are recommended, i.e. rebuilding passenger confidence in air transport, introducing a uniform and globally recognized digital COVID certification, and quick and affordable access to tests. Social implications: Social needs should always come first and implemented solutions should be adapted accordingly. Originality/value: The article is an original approach to finding solutions in crisis situations that could improve the situation of the aviation industry and its passengers.

5

Intercultural competencies in managers of agricultural universities in the era of building the Society 5.0

61%

Wielewska I. , Król A. , Kacprzak M. , Michalcewicz-Kaniowska M. , Zajdel M. , Golisz E.

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tom z. 194

607--619

EN

Purpose: Contacts with foreigners and their somewhat different ways of thinking and behavior (often incomprehensible to the Polish society), reaching back to the roots of the culture of a given country, region or community, are becoming an everyday reality nowadays. These processes also affect the change of standards in the field of intercultural competencies of managerial staff. The aim of this paper is to discuss the development of cultural competencies in managers that are necessary in the management of intercultural organizations. Design/methodology/approach: The paper uses the desk research method of analysis. The analysis of available subject literature and data obtained from the websites of six Polish agricultural universities enabled establishment of facts, verification of data and presentation of results. Findings: The considerations presented in the article indicate that the key element of the changes taking place in organizations are intelligent human resources with cultural competencies. International cooperation and foreign contacts are important - whether through participation in common projects, conferences, research or student internships. Joint actions are also required rather than individual actions and the initiatives undertaken are consistent with the concept of the society 5.0. Practical implications: A common space for development, modern technology, creative thinking and joint commitment of the managerial staff and the academic community enable the building of a super-intelligent society and universities fit for the 21st century. Social implications: The advances in technology should always be used with consideration of the needs and the good of people, regardless of cultural differences. The world of people, machines and their surroundings should be interconnected and all these elements should be able to communicate with each other. Originality/value: The article is an original approach to searching for solutions that influence the change of standards in the area of key competencies of managerial staff, including intercultural competencies.