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Wojna o ciało idealne. Metaforyczna konceptualizacja jako jedna ze strategii perswazyjnych dyskursu

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Pastucha-Blin A.

Fabrica Litterarum Polono-Italica

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2022

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nr 4

1-16

IT

L’analisi presentata in questo lavoro permette di focalizzare l’attenzione su un aspetto particolare della metafora, ossia sulla sua forza persuasiva. Lo studio del materiale linguistico, proveniente dai portali Internet, indica la presenza della metafora della GUERRA nell’ambito della concettualizzazione della cura del corpo umano. La metaforizzazione di questo tipo è una di tante strategie persuasive adoperate dagli autori dei testi studiati per influenzare il destinatario imponendogli una certa visione della realtà, ma prima di tutto per influenzare il suo comportamento che si traduce in decisioni di carattere finanziario.

EN

The analysis presented in the work will allow to draw attention to the particular aspect of metaphor, namely its persuasive force. Research made on linguistic material, coming from Internet portals indicate the presence of the WAR metaphor in relation to the conceptualization of caring for the body. This type of metaphorical conceptualization is one of the many persuasive strategies used by the authors of the analyzed texts in order to influence the recipients by imposing a specific vision of reality on them, but above all influencing their behavior, translating into decisions of a financial nature.

PL

Zaprezentowana w pracy analiza zwraca uwagę na szczególny aspekt metafory, mianowicie jej siłę perswazyjną. Badania materiału językowego, pochodzącego z portali internetowych promujących zdrowy styl życia czy różnego rodzaju kosmetyki oraz zabiegi służące udoskonalaniu wyglądu i samopoczucia współczesnych kobiet, wskazują na konceptualizację troski o ciało w odniesieniu do metafory WOJNY. Tego typu konceptualizacja metaforyczna to jedna z wielu strategii perswazyjnych stosowanych przez autorów analizowanych tekstów w celu oddziaływania na odbiorców poprzez narzucenie im określonej wizji rzeczywistości, ale przede wszystkim wpłynięcie na ich zachowanie przekładające się na decyzje o charakterze finansowym.

2

Le (principali) emozioni negative espresse nei fraseologismi somatici italiani e polacchi

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Pastucha-Blin A.

Forum Filologiczne Ateneum

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2022

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tom 10

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nr 1

67-79

EN

The contribution is an attempt to capture the major differences within the semantic category of emotions: anger, aggression, fear, sadness and submission, expressed in the somatic phraseologisms of the Italian and Polish languages. In addition to the theoretical considerations, the aim of the study is to establish which idiomatic expressions containing the names of body parts are used to verbalize certain emotional states. The observations are based on the analysis of the phraseological, practical, collocation and general dictionaries, thanks to which the differences relating primarily to the metaphorical conceptualization of the emotions under study become visible. The divergencies observed between the Italian and Polish somatic phraseologisms concern mainly the source domain that is necessary for a person to be able to understand and convey emotions that are often intangible, elusive and difficult to understand.

IT

Il contributo costituisce un tentativo di individuare le maggiori differenze nell’ambito della categoria semantica delle emozioni di rabbia, aggressività, paura, tristezza e umiltà espresse nei fraseologismi somatici della lingua italiana e polacca. Oltre alle considerazioni teoriche, nel presente studio si intende stabilire quali espressioni idiomatiche, contenenti termini che indicano parti del corpo umano, vengono usate per verbalizzare determinati stati emotivi. Nelle osservazioni si analizzano le pagine dei dizionari fraseologici, pratici, quelli delle collocazioni e generali grazie ai quali si evidenziano le differenze anzitutto nell’ambito della concettualizzazione metaforica delle emozioni studiate. Le divergenze osservate tra i fraseologismi somatici italiani e polacchi concernono prima di tutto il dominio origine adoperato per capire e trasmettere emozioni che spesso risultano intangibili, sfuggevoli e difficili da capire.

3

La doppia natura del fuoco nei portali femminili

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Paliczuk A. , Pastucha-Blin A.

Kwartalnik Neofilologiczny

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2017

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nr 1

54-65

EN

The work is an attempt to show how the concept of fuoco (fire) is conceptualized in Italian persuasive discourse regarding the health and beauty of women. The conducted research (mainly based on the notion of metaphor by G. Lakoff and M. Johnson) reveals a number of relationships among the analysed concept and many others – related to both the physical and mental sphere of a modern woman. The valuation of fire is also noteworthy, as the fire functions in the linguistic system as a neutral concept, while in the corpus subjected to analysis, depending on the context, it gains positive or negative characteristics.

4

La doppia natura dell’acqua nei testi indirizzati alle donne

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Paliczuk A. , Pastucha-Blin A.

Kwartalnik Neofilologiczny

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2019

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nr 4

610-624

PL

Praca jest próbą pokazania, w jaki sposób pojęcie acqua (woda) jest konceptualizowane we włoskim dyskursie perswazyjnym dotyczącym zdrowia i urody współczesnych kobiet. Przeprowadzone badania, oparte głównie na pojęciu obrazowania w języku (Langacker) i językowym obrazie świata (Bartmiński), ujawniają szereg aspektów semantycznych i aksjologicznych związanych z analizowanym pojęciem. Na uwagę zasługuje również wartościowanie wody, gdyż pojęcie to w języku generalnie ma neutralny charakter, natomiast w analizowanym korpusie nabiera cech zarówno negatywnych jak i pozytywnych.

EN

The dual nature of water (acqua) in feminine portals – The work is an attempt to show how the concept of acqua (water) is conceptualized in Italian persuasive discourse regarding the health and beauty of modern women. The conducted research mainly based on the notion of imagery in language (Langacker) and linguistic picture of the world (Bartmiński) reveals a number of semantic and axiological aspects involved by the analyzed concept. The valuation of acqua is also noteworthy, as water functions in the linguistic system as a neutral concept, while the corpus subjected to the analysis shows that it has a double face: it is benevolent and destructive at the same time.