Wyniki wyszukiwania - Biblioteka Nauki

1

Odpowiedzialność w prowadzeniu działalności gospodarczej

100%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2011

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tom 3(39)

321-329

EN

Economy may not be governed by its own laws. Managers must feel obliged to act according to the binding ethical norms. The ethics of business requires that entrepreneurs observe the

2

Efektywna komunikacja w przedsiębiorstwie

100%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2010

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tom 2(38)

127-137

EN

Communicating in an organization is one of the most important problems of modern companies. The wrong system of communication is an outer symptom of latent disturbances in organization. The process of communication should be worked out the best that it is possible, so that the work of the economic entity was most effective. Managers should know in what way to maximize the potential profits on communication and minimize possible problems by overcoming the barriers in communication. Introducing the system of open inner communication often encounters resistance, especially in those Polish organizations that functioned in the system of centrally directed economy. However, active, creative, enterprising, well educated, young people who are not afraid of risks, may profit from the new culture, in which communicating plays a dominating role. On the other hand, those who cannot adopt their attitudes to the new conditions and keep to the old schemas of thinking and acting, lose. Owing to good communication one may achieve great successes, but ignoring it he may experience a spectacular failure.

3

Zastosowanie marketingu mix w bankowości

100%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2009

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tom 1(37)

155-172

EN

In modern times marketing is used in banking in order to recognize the need for financial services, identifying and grouping clients, preparing an offer and its ethical promotion. The aim of the article is to answer the question: how are and how should elements of marketing mix be practically used in banks, so that owing to them the clients’ trust could be won, and ultimately advance over competitors could be gained, which would result in greater profits. In the text particular elements are presented that are included in the main 5P of marketing mix – product, pricing, placement, promotion and personnel, and the way they are applied in banking.

4

Strategia − od myślenia przez planowanie do zarządzania strategicznego

100%

Borawska A.

Roczniki Nauk Społecznych

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2007

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tom 35

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nr 3

25-35

EN

„Strategy” is a catchword fairly often used in contemporary reality. It is identified with the success of a given subject and is fundamentally important for its prosperity. Therefore it should be carefully studied, and then implemented in practice and improved in the course of time. For many ages strategy was identified only with the art of war and command of an army. At the moment its meaning is much broader. Today, under the notion of strategy we understand a system of certain values by means of which a given subject recognises and evaluates its chances and threats, and according to which it takes actions that ensure the accomplishment of an intended goal. The construction of a strategy is a combination of art and knowledge. There is not one way of its creation, although one may discriminate the so-called properties of a good strategy. It may be established, but one must „think strategically,” a foundation of strategic planning. Planning is the base on which one takes actions to the intended goal, to the strategic goal. By means of this plan we establish priorities that facilitate to make strategic decisions. The scope of strategic management is still broader. It is defined as a complex and continuous process aimed at the formulation and implementation of effective strategies. One may say that an effective strategy, worked out and then implemented in the process of thinking, planning, and strategic management, constitutes the effectiveness of actions and contribute to their success.

5

Analiza, szacowanie poziomu i zarządzanie ryzykiem kredytowym

100%

Borawska A.

Roczniki Nauk Społecznych

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2006

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tom 34

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nr 3

169-186

EN

Credit risk is an indispensable factor for banks. It means that there is a danger for the borrower not to fulfil his or her liabilities and the conditions of the credit contract, facts that would expose a bank to financial losses. Therefore the constant tendency is to minimise the level of the credit risk. The most important mechanism to reduce the individual risk is to examine the credit capacity of a potential borrower. Now as regards the wallet risk, one most often diversifies the overall credit engagement of the bank. Giving a loan is dependent on the credit capacity of the borrowers, which is understood as the capacity to pay back the loan together with interest in due term. Credit-scoring is a continuous process, thus it is extremely important to monitor borrowers as one of the tools to ensure a proper structure and quality of the credit wallet of the bank. The measurement of credit risk is indispensable during the whole process of crediting, hence also while the credit contract is valid. The grounds of the management of credit risk is the credit policy of the bank. This policy together with the instruments of risk management allow us to effectively manage the risk, a fact that contributes to the bank’s success.

6

Motywowanie pracowników w przedsiębiorstwie

100%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2013

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tom 5(41)

193-220

EN

Motivation is one of the crucial functions in the management of the organization. It is worthwhile to keep the most valuable resource in the company – staff, because a satisfied employee is more effective than an employee who feels underrated. A motivation system is a configuration of motivational factors, activities and policies that evokes desirable behaviours of employees. An appropriately designed motivation scheme may contribute to the success of the company.

7

Jakość i udział klienta w jej kształtowaniu

100%

Borawska A.

Roczniki Nauk Społecznych

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2008

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tom 36

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nr 3

75-87

EN

Under the circumstances of the market economy the necessity to obtain the highest quality not only with regard to the product and the service, but also in all the other spheres of the company’s activities gains a special significance. This is why quality should become one of the main strategic factors of the company. The broadly understood quality carries great profits with itself. First of all the company gains a better reputation; its image becomes a lot better in the customers’ eyes. This is connected with an increase in the sales, even with a lesser marketing effort, which gives the company a decrease in the costs and a lasting profitability. Quality as perceived by the customers is its subjective evaluation conditioned by the customers’ expectations connected with the product, owing to which it has a strong effect on the decision process concerning buying. It has to be shaped according to the needs of the future user. This is why there is a particular necessity to care about the customer, as it is him that is the most important factor conditioning the company’s success.

8

Business proces reengineering - reorganizacja procesów w przedsiębiorstwie

100%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2012

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tom 4(40)

215-237

EN

Radical restructuring based on the concept of reengineering is an extremely useful method of improving the activities of businesses and other organizations. BPR offers a set of tools thanks to which it is possible to integrally redisign a company. Managing processes by reengineering is the continuous search for improvements in order to achieve the best efficiency of the company.

9

Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych

63%

Miłaszewicz D. , Borawska A.

Ekonomia XXI Wieku

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2021

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nr 24

128-140

EN

The traditional (neoclassical) economics assumes that every individual is egoistically oriented towards achieving its main goal (its own interest), which is to maximize utility. However, in many studies referring to various aspects of human behavior, behavioral economics proves that human choices vary depending on the circumstances, place, time, norms and social influences, emotional judgments, cognitive distortions and biases, simplifying reasoning principles applied (heuristics) and at the same time on how and in what circumstances the choice is made (the choice architecture). The objective of the article is to define the concepts of behavioral economics which are the most interesting from the point of view of increasing the effectiveness of social campaigns. The implementation of this goal was carried out based on literature studies. They allowed to determine that among the concepts of behavioral economics, the greatest impact on campaign effectiveness have: an appeal to social norms, financial incentives and appropriate framing of messages. Although they do not exhaust the list of possibilities for influencing the behavior of individuals, their use by architects of choice (creators of social campaigns) may contribute to directing people to make more reasonable (in their own and social assessment) decisions and to make better choices, without forcing anyone to make specific results.

PL

Tradycyjna (neoklasyczna) ekonomia zakłada, że każda jednostka jest egoistycznie zorientowana na osiągnięcie swojego głównego celu, którym jest maksymalizacja użyteczności. Ekonomia behawioralna w wielu badaniach odnoszących się do różnych aspektów ludzkiego zachowania dowodzi, że ludzkie wybory różnią się w zależności od okoliczności, miejsca, czasu, wyznawanych norm i wpływów społecznych, emocjonalnych osądów, skrzywień i błędów poznawczych, stosowanych upraszczających reguł wnioskowania (heurystyk), a jednocześnie od tego, w jaki sposób i w jakich okolicznościach wybór jest dokonywany (architektury wyboru). Celem artykułu jest zdefiniowanie pojęć ekonomii behawioralnej, które są najbardziej interesujące z punktu widzenia zwiększenia skuteczności kampanii społecznych. Cel osiągnięto dzięki przeprowadzeniu studiów literaturowych, które pozwoliły na określenie, że wśród koncepcji ekonomii behawioralnej mających największy wpływ na skuteczność kampanii można wyróżnić przede wszystkim: odwołanie się do norm społecznych, zachęty finansowe oraz odpowiednie ramowanie komunikatów. Chociaż nie wyczerpują one możliwości wpływania na zachowania jednostek, to ich zastosowanie przez architektów wyboru (twórców kampanii społecznych) może się przyczyniać do nakierowania ludzi na podejmowanie bardziej rozsądnych (w ich własnej i społecznej ocenie) decyzji i dokonywania lepszych wyborów, nie zmuszając nikogo do uzyskania określonych rezultatów.