Different Sources of Market Information and Product Innovativeness

• Autorzy: Dariusz Dąbrowski
• Języki publikacji: EN

Abstrakty

EN

The purpose of this study is to identify whether the gathering of market information from different sources - i.e. from customers, competitors and other entities - is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitors. (original abstract)

Słowa kluczowe

PL

Innowacyjność; Projekty innowacyjne; Informacja rynkowa; System informacji rynkowej; Nowe produkty; Źródła informacji

EN

Innovative character; Innovative Projects; Market information; Market information system; New products; Information source

• Czasopismo: Economics and Business Review
• Rocznik: 2018
• Tom: 4 (18)
• Numer: nr 3
• Strony: 7-23

Twórcy

autor

Dariusz Dąbrowski

• Gdansk University of Technology, Poland

Bibliografia

• Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8-34. doi.org/10.1007/s11747-011-0278-x.
• Bao, Y., Sheng, S., & Zhou, K. Z. (2012). Network-based market knowledge and product innovativeness. Marketing Letters, 23(1), 309-324. doi.org/10.1007/s11002-011-9155-0.
• Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. doi.org/10.1177/014920639101700108.
• Brem, A., Maier, M., & Wimschneider, C. (2016). Competitive advantage through innovation: the case of Nespresso. European Journal of Innovation Management, 19(1), 133-148. doi.org/10.1108/EJIM-05-2014-0055.
• Brown, T. A. (2015). Confirmatory Factor Analysis for Applied Research (2nd ed.). New York: The Guilford Press.
• Chang, J., Bai, X., & Li, J. J. (2015). The influence of leadership on product and process innovations in China: the contingent role of knowledge acquisition capability. Industrial Marketing Management, 50, 18-29. doi.org/10.1016/j.indmarman. 2015.04.014.
• Churchill, G. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73. doi.org/10.2307/3150876.
• Crawford, M., & Di Benedetto, A. (2011). New products management (10th ed.). New York: McGraw-Hill Irwin. doi.org/10.1016/0923-4748(93)90075-T.
• Dabrowski, D. (2008). New product practices and performance of German appliances companies. Argumenta Oeconomica, 2(21), 153-176.
• De Luca, L. M., & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(January), 95-112. doi.org/10.1509/jmkg.71.1.95.
• Drejeriene, E., & Drejeris, R. (2017). Systematic approach to a new service ideas conceptualisation: quantitative decision making. Inzinerine Ekonomika-Engineering Economics, 28(3), 323-333. doi.org/10.5755/j01.ee.28.3.14752.
• Fang, E. (2008). Customer participation and the trade-off between new product innovativeness and speed to market. Journal of Marketing, 72(4), 90-104. doi.org/10.1509/ jmkg.72.4.90.
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. doi.org/10.2307/3151312.
• Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and inovativeness terminology: a literature review. Journal of Product Innovation Management, 19, 110-132.
• Gatignon, H., & Xuereb, J. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34(1), 77-90. doi.org/10.2307/3152066.
• Geldes, C., Felzensztein, C., & Palacios-Fenech, J. (2017). Technological and non-technological innovations, performance and propensity to innovate across industries. The case of an emerging economy. Industrial Marketing Management, 61, 55-66. doi.org/10.1016/j.indmarman.2016.10.010.
• Gierczak-Korzeniowska, B., & Gołembski, G. (2017). Benchmarking in the process of creating a culture of innovation in hotel companies. Economics and Business Review, 17(2), 101-113. doi.org/10.18559/ebr.2017.2.6.
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Edinburgh Gate: Pearson Education.
• Han, J. K., Namwoon, K., & Srivastava, R. K. (1998, October). Market orientation and organizational performance: is innovation a missing link? Journal of Marketing, 62, 30-45. doi.org/10.2307/1252285.
• Hatzichronoglou, T. (1997). Revision of the high-technology sector and product classification. OECD Science, Technology and Industry Working Papers, 1997/02, 26. doi. org/10.1787/134337307632.
• Hultink, E. J., Talke, K., Griffin, A., & Veldhuizen, E. (2011). Market information processing in new product development: the importance of process interdependency and data quality. IEEE Transactions on Engineering Management, 58(2), 199-211. doi.org/10.1109/TEM.2009.2034254.
• Im, S., & Workman, J. P. (2004). Market orientation, creativity, and new product peformance in high-technology firms. Journal of Marketing, 68(April), 114-132. doi.org/10.1509/jmkg.68.2.114.27788.
• Johansson, J. K., & Nonaka, I. (1987). Market research the Japanase way. Harvard Business Review, 65(3), 1-5.
• Joshi, A. W. (2016). When does customer orientation hinder (help) radical product innovation? The role of organizational rewards. Journal of Product Innovation Management, 33(4), 435-454. doi.org/10.1111/jpim.12301.
• Kahn, K. B., Barczak, G., Nicholas, J., Ledwith, A., & Perks, H. (2012). An examination of new product development best practice. Journal of Product Innovation Management, 29(2), 180-192. doi.org/10.1111/j.1540-5885.2011.00888.x.
• Kim, N., & Atuahene-Gima, K. (2010). Using exploratory and exploitative maket learning for new product development. Journal of Product Innovation Management, 27(4), 519-536. doi.org/10.1111/j.1540-5885.2010.00733.x.
• Kyriakopoulos, K. (2011). Improvisation in product innovation: the contingent role of market information sources and memory types. Organization Studies, 32(8), 1051-1078. doi.org/10.1177/0170840611410833.
• Lin, R. J., Che, R. H., & Ting, C. Y. (2012). Turning knowledge management into innovation in the high-tech industry. Industrial Management & Data Systems, 112(1), 42-63. doi.org/10.1108/02635571211193635.
• Millson, M. R. (2015). Exploring the nonlinear impact of organizational integration on new product market success. Journal of Product Innovation Management, 32(2), 279-289. doi.org/10.1111/jpim.12243.
• Moorman, C. (1995). Organizational market information processes: cultural antecedents and new product outcomes. Journal of Marketing Research (JMR), XXXII(3), 318-335. doi.org/10.2307/3151984.
• Muthen, B. O., Muthen, L., & Asparouhov, T. (2016). Regression and mediation analysis using mplus. Los Angeles: CA: Muthen & Muthen.
• Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. doi.org/10.2307/1251757.
• OECD. (2013). OECD science, technology and industry scoreboard 2013. doi.org/10.1787/ sti_scoreboard-2013-en.
• Rakthin, S., Calantone, R. J., & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research, 69(12), 5569-5577. doi.org/10.1016/j.jbusres.2016.03.064.
• Schumpeter, J. A. (1960). Teoria rozwoju gospodarczego. Warszawa: PWE.
• Teece, D., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. doi.org/10.1016/B978-0- 7506-7088-3.50009-7.
• Tsai, H. M. T. (2008). The influences of organizational memory and market information processes on product innovation. Proceedings of the 4th IEEE International Conference on Management of Innovation and Technology, ICMIT, 397-401. doi. org/10.1109/ICMIT.2008.4654397.
• Tsai, K.-H., Hsieh, M.-H., & Hultink, E. J. (2011). External technology acquisition and product innovativeness: the moderating roles of R&D investment and configurational context. Journal of Engineering and Technology Management - JET-M, 28(3), 184-200. doi.org/10.1016/j.jengtecman.2011.03.005.
• Wade, M., & Hulland, J. (2004). The resource-based view and information systems research: review, extension, and suggestions for future research. MIS Quarterly, 28(1), 107-142. doi.org/10.2307/25148626.
• Zhang, H., & Yang, F. (2016). The impact of external involvement on new product market performance: An analysis of mediation and moderation. Industrial Management & Data Systems, 116(8), 1520-1539. doi.org/10.1108/IMDS-11-2015-0485.

Identyfikatory

DOI

10.18559/ebr.2018.3.2