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Innovative technology for sustainable behavior – investigating predictors of consumer intention to use smart water meters

Madias Konstantinos, Borusiak Barbara, Szymkowiak Andrzej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 173

469--484

Purpose: Smart water meters (Internet of Things based) are technologically advanced tools delivering precise data on water consumption in a household. However, it has not been examined yet what influences consumer intention to adopt smart water meters. The study objective is to investigate predictors of consumer intention to install smart water meters. The Technology Acceptance Model was applied as the main theoretical framework. Design/methodology/approach: Data were collected from 366 respondents through an online survey conducted in 2021. Structural equation modeling was used for hypotheses verification. Findings: The intention to adopt smart water meters was mainly predicted by attitude towards the use of smart water meters. which, in turn, was predicted both by perceived ease of use and by perceived usefulness of these devices. The direct positive impact of perceived ease of use on the intention to adopt smart water meters was also found, whereas the direct relation between perceived usefulness of smart water meters and the intention for the adoption turned out to be statistically insignificant. Research limitations/implications: One research limitation is the probable lack of smart water meter usage among the responders, which may have affected their perception on how these devices are useful and easy to use. Additionally, only the main variables of TAM were applied, thus, other variables were not considered that may have had impact on perceived usefulness and perceived ease of use or usage behavior. Social implications: Considering practical implications, by analyzing what may influence consumers to adopt smart water meters, we are able to apply this knowledge in real life and increase the amount of smart water meters in households, which may lead to household water reduction. Originality/value: In previous research. what influences consumers to apply smart water meters has not been examined. This research indicates variables (adopted by TAM) influencing consumers to apply smart water meters, potentially leading to reduction in household water consumption.