PL
 |
EN
Preferencje help
Polish version English version Język
Widoczny [Schowaj] Abstrakt
Liczba wyników

Znaleziono wyników: 7

Liczba wyników na stronie
first rewind previous Strona / 1 next fast forward last
Wyniki wyszukiwania
help Sortuj według:

help Ogranicz wyniki do:
first rewind previous Strona / 1 next fast forward last
1
A measurement of the outcome quality of chosen consulting services
Branowski M.
Foundations of Control and Management Sciences
|
2009
|
No. 13
19-33
EN
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to a measurement of the outcome quality of chosen consulting services. The quality is determined by comparing the set of service process outcomes with the set of customer expectations. Three models (dependent on customer expectations structures) of the resemblance of expected and obtained outcomes of the service process are presented.
2
Models of customer expectations in consulting services
Branowski M.
Foundations of Control and Management Sciences
|
2007
|
No. 7
5-16
EN
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to the modelling of customer expectations in consulting firms. Such models should assure the identification of expectations, their level the structure and changes in time. Using selectors and complexes of expectations problems of the resemblance of expected and obtained outcomes of the service-process and the identification of contradictory expectations were analyzed.
3
Non-typical customer expectations in consulting services
Branowski M.
Foundations of Control and Management Sciences
|
2006
|
No. 6
27-38
EN
In the article the classification and the analysis of non-typical customer expectations in management consulting services were presented. The following non-typical customer expectations were listed: incorrect, false, concealed (passing over in silence), violating ethical and/or legal norms, fuzzy, unrealistic and contradictory. The analysis of different classes of expectations was supplemented with the descriptions of the case studies taken from the real life of the author as an advisor. The analysis also took into account the changes of expectations in time i.e. changes of their level and the structure, the negation of original expectations and notifying new expectations. Practical and theoretical consequences of the appearance of non-typical expectations and variability of expectations in time were analyzed.
4
Market orientation in organizational professional services in Poland
Branowski M.
Foundations of Control and Management Sciences
|
2004
|
No. 1
7-19
EN
The paper deals with the problem of market orientation in business-to-business professional services. The concept of market orientation is explored with particular focus on inter-organizational relationships and networks (professional service constellations among them). However, the argumentation is presented that both transactional and relational approaches are employed concurrently in Polish professional services companies. That pluralism in marketing practices should influence the definition and the measurement methods of market orientation. Mainly theoretical paper is based on long-term observations of two hundred local Polish professional services companies. Data about these companies have been collected during a period when a CD guide to professional services in the Poznań city has been edited and published by the author.
5
Symulacja interkulturowych negocjacji handlowych
Branowski M.
Prace Naukowe Instytutu Organizacji i Zarządzania Politechniki Wrocławskiej. Studia i Materiały
|
2003
|
Vol. 74, nr 15
57-65
PL
W referacie przedstawiono analizę czynników kulturowych mających wpływ na przebieg i wyniki gier symulujących międzynarodowe negocjacje handlowe. Referat oparty jest o doświadczenia autora w kształceniu wielonarodowych grup studenckich na jednej z fińskich uczelni technicznych.
6
Content available remote Symulacja procesu negocjowania umowy z zagranicznym pośrednikiem przez wielonarodowe grupy studenckie
Branowski M.
Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie
|
2002
|
Nr 35
25-33
PL
W artykule przedstawiono opis, analizę i ocenę wykorzystania symulacji procesu negocjowania umów agencyjnych i dystrybucyjnych w nauczaniu przedmiotu marketing międzynarodowy. Referat oparty jest na doświadczeniach autora w kształceniu wielonarodowych grup studenckich na jednej z fińskich uczelni technicznych.
EN
The paper deals with simulation gamę used by multinational (Finnish-Polish-Chinese) groups of students. The negotiation process with foreign middleman (agent or distributor) is imitated during that gamę. The paper presents description, analysis and evaluation of the gamę (especially advantages in teaching process of intemational marketing).
7
Content available remote Struktury funkcji marketingu
Branowski M.
Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie
|
2001
|
Nr 30
15--21
PL
Praca dotyczy organizacji działów marketingu, w szczególności realizowanych przez te działy funkcji. W pracy przedstawiono próbę uogólnienia typowych problemów decyzyjnych oraz błędów popełnianych przy doborze tych funkcji.
EN
The paper deals with the organization of marketing departments especially with the structures of marketing functions. The generalization of typical decision problems and mistakes commited by marketing functions selection is briefly described in the paper.
first rewind previous Strona / 1 next fast forward last
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.