Wyniki wyszukiwania - BazTech

1

Unraveling business ethics: unethical practices within the context of corporate social responsibility

Garczarek-Bąk Urszula, Kubaszewska Kinga, Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 192

275--293

EN

Purpose: This article aims to conduct a rigorous examination of the literature surrounding Corporate Social Responsibility (CSR). Criticisms of the strategy will be articulated and substantiated through concrete examples from the business sphere. Additionally, the delineation of alternative approaches for implementing the tenets of responsible business is emphasized. Design/methodology/approach: Grounded in a critical literature review, the methodology involves investigating various forms of CSR-washing, using examples to examine different definitions and implications. Additionally, CSR reports are scrutinized to identify disparities between declarations and actual situations. Furthermore, examples for each type of CSR-washing are meticulously selected, and a guidance list is created to prevent such occurrences. Findings: Derived from the extant literature, unethical practices have been categorized and designated. Moreover, specific instances have been referenced to underscore the distinctions among various manifestations of “washing”. Social implications: The foundational literature integral to subsequent deliberations on the Corporate Social Responsibility (CSR) concept has been restricted to publications available in both English and Polish. The illustrative case studies, which highlight instances of “washing”, are gleaned from a thorough analysis of academic literature on CSR-washing, practitioner documents, and activist discourse, along with notable actions described in the media. Originality/value: This article undertakes a critical analysis of Corporate Social Responsibility (CSR) by elucidating key imperatives and delineating inequitable practices within the purview of the supply side, using a case study as an illustrative vehicle. Additionally, it endeavors to unveil alternative paradigms for responsible business conduct, thereby contributing to the discourse on the depreciation of CSR's positive standing.

2

Building trust in physicians – the generational differences in the perception of trust in health care sector

Stasicka Julianna, Szymański Igor, Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 193

601--615

EN

Purpose: The purpose of this article is to investigate the generational difference among patients’ trust in medical practitioners and factors creating their credibility. Design/methodology/approach: The theoretical basis is the literature on the subject. In the article, the authors use questionaries to answer to the questions related to image and trust in physicians among people represent different generations. In the empirical part, a survey was conducted among 370 Polish respondents representing generations: Baby Boomers, X, Y, Z. The objective of the research is to investigate patients' perception of the image of physicians and trust in them in Poland. Findings: An analysis of 370 respondents revealed that different generations perceive the image of doctors differently. The overarching theme of trust underpins these results. The surveyed group tends to take a more calculated approach to trust, particularly when their health and lives are at risk or when they have experienced inadequate care more often than unsuccessful treatment in their interactions with healthcare professionals. It is notable that patients express the greatest confidence in the expectation that physicians will uphold medical confidentiality. Research limitations/implications: A relevant problem was reaching representatives of the Baby Boomers generation. In the future, paper surveys can be considered so that digital exclusion is not an obstacle to reaching respondents. Also valuable could be to select one generation group and significantly deepen the research in the areas discussed. Practical implications: It is possible to notice generational differences therefore to adjust the outreach strategy according to preferences and opportunities. Originality/value: This article elucidates a salient concern pertaining to different generational perspectives on medical specialists. Employing survey methodologies, it endeavors to discern the determinants of trust in physicians and the primary reservoirs from which patients solicit recommendations.

3

CSV Revolution or evolution of the CSR concept

Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

419--431

EN

Purpose: The concept of value is not limited to the financial criterion alone. Value in modern economics is gaining prominence as a multifaceted concept because of the possibility of interpreting it from the customers' point of view. In order to meet market expectations of the demand side, the concept of value co-creation is evolving. The aim of the article is to indicate the systemic differences between CSR and CSV, paying particular attention to the aspect of considering the concept of value. As an example of good practice, the author chose to present the activities of a company implementing a CSV strategy. Design/methodology/approach: Businesses are learning from their mistakes and, abandoning unfair greenwashing practices, are choosing to pursue goals that fit into the concept of Shared Value Creation (Porter, Kramer, 2011). Based on a case study, this article will present the evolution of the CSV concept and the effects of its application in business practice. The activities carried out by the 'Inne Beczki' brewery, were classified as implementation of the concept of creating shared value. Research metods is critical review (comparison of CSR and CSV) and case study based on 'Inne Beczki' brewery. Findings: Creating Shared Value is an opportunity for smaller businesses to provide relational support and influence improved social wellbeing without having to sacrifice the financial benefits of the business. The example presented here is evidence of the CSV strategy in the market space. Thus, through this work it is possible to grasp the differences, in the context of the concept of value, between CSR and CSV. Research limitations/implications: In line with the case study approach, the author focused on one company that operates in a specific segment (FMCG) and in a specific territorial area (Polish market). Originality/value: The unique value of this article is presenting the concept of Creating Shared Value, which is not often described with an example from the business space. The author’s aim is to present, by means of a case study, actions initiated by a business which, by carrying out an action for a shelter, became part of the concept of creating shared value. In addition, by releasing a limited series of bottles, it increased public awareness of the problem of animal homelessness, as evidenced by the increased adoption of the animals presented on the labels. Due to the greater popularity of CSR, all activities of companies that merely have the appearance of additional pro-social activity are incorrectly referred to as CSR. By making a comparison and presenting a concrete example, the author shows that the topic of segmenting activities and attributing them to more specific categories needs to be deepened and can be a direction for future research. Social implications: The author believes that this article will influence the popularisation of similar business practices. She sees the presented case study as an example of good practice and the realisation of some of the programme assumptions of the CSV concept.

4

A decade of research on creating shared value conception: a structured systematic review and future research avenues

Lemańczyk Joanna, Szymkowiak Andrzej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

401--418

EN

Purpose: Contemporary company management is not only about maximizing profits, but also considering the needs of individual interest groups—a situation that invites special attention to the problems of sustainable consumption. Initiatives like Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) are an opportunity for companies to help specific groups in need. A decade ago, criticisms of CSR motivated the creation of a new concept (CSV) that assumes a co-creation of value between companies and customers. However, the discussion around this concept has been fragmented; thus, this paper aims to conduct a comprehensive review of the literature around the CSV concept. Design/methodology/approach: Bibliometric analysis and TCCM (Theory, Characteristics, Context and Methodologies) analysis were applied to 46 thematic works. Findings: This analysis revealed some questions about CSV that merit further research. Basing on 46 articles we can state that most of the research around CSV concerns highly developed countries, whose economic stability may shape how often people decide to help others. For instance, we found no research that examines strongly supportive communities and how they behave to generate community wealth. Research limitations/implications: We limited the search to publications in English, we did not consider other potentially relevant articles published in other languages. Moreover the analyzed articles came from one data source (Web of Sciences bibliographic database). Originality/value: The analysis of the literature on the subject is of unique value; moreover, it helps to define the direction of the CSV concept. Furthermore, based on the analysis of the TCCM, it is worth exploring the consumer side of the shared value creation process in the future. Gaining more complete knowledge of all participants in the process may serve in the future to build long-term relationships affecting the overall wellbeing and development of the region, in which the co-operative process takes place.

5

The dynamics of new delivery forms development of grocery products in Poland - Frisco case study

Romanowski Robert, Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

441--455

EN

Purpose: The coronavirus pandemic has a crucial influence on every human being in many areas of life, like education, professional work and state of health. Also, it impacts food consumption and dietary behavior of people. The purpose of the paper is to diagnose the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland. Design/methodology/approach: This study follows a mixed method approach, which is based on qualitative interviews, secondary statistics and case study of Frisco - the most successful Polish enterprise on e-grocery sector. Multi-level perspective was used to give a context for changes observed on Polish e-grocery market. Findings: The pandemic influenced the dynamics of the development of the e-grocery market in Poland, which follows the way how American e-grocery market performs. The landscape before Covid-19 pandemic was dominated by big players like Amazon and Walmart on the USA market, however big players like Piotr I Paweł and Tesco disappeared form the e-grocery market in Poland. During pandemic, in both countries a rapid growth of local suppliers was observed. In the USA, big players have been consolidating, however in Poland a previous small enterprise, Frisco, when became a market leader, was bought by big retail player - Eurocash. Frisco implements door-to-door deliveries format. However, some new delivery formats, like food parcel lockers, are implemented by big companies like InPost on Polish e-grocery market. Research limitations/implications: Due to the difficulties related to recruiting 8 American e-grocery consumers to the focus group, the authors decided to use smaller (4 people each) mini-groups. The method is adequate to map the general landscape. However, a quantitative study is needed to deepen the information on factors of new delivery formats’ development. This article analyzes companies that provide only general information published in public reports. Practical implications: The paper helps to understand the changes on Polish market in multi-level perspective. The time of the pandemic opened a window of opportunity for new delivery formats, such as food parcel lockers. The implementation of new delivery solutions was possible by observing more developed markets such as American or German one. The development of modern technologies and the general access of potential customers to the Internet also enabled the change of the existing model of traditional trade to e-grocery. Social implications: Many customers have discovered new shopping opportunities which has led to a permanent change in purchasing behavior. In this article, the authors compare the change in landscape of Polish and American e-grocery market during Covid-19 pandemic. Originality/value: The paper helps to understand the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland with multilevel perspective. Moreover, the change in e-grocery market landscape was described. It is needed to deepen the research by new format factors analysis and further observations, what will be the future of these new formats.

6

Factors’ exploration of the innovative delivery formats’ development in e-grocery

Romanowski Robert, Lemańczyk Joanna, Stasicka Julianna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

425--440

EN

Purpose: The main purpose of this research is to investigate acceptability of different delivery methods in e-grocery and to show the direction of e-grocery development desired by consumers. Design/methodology/approach: For the purposes of the article, qualitative research (FGI) was carried out, the research sample consisted of 36 participants differing in terms of age and purchasing routines. The research was conducted on Polish citizens, and due to the prevailing pandemic, the interviews were conducted online. In addition, the authors analyzed the literature on the subject, which helped to distinguish and describe the methods of delivery. Findings: The conducted qualitative research proves that the most friendly and known form of delivery is door-to-door delivery. High hopes are placed in the development of stationary parcel machines (with different cooling zones) for perishable products. Drones have been recognized as a solution for the future that is currently not adapted to the needs of the present and is not covered by legal standards. Similar concerns were highlighted in the case of an unmanned mobile refrigerator. Receiving online purchases in a stationary store is a kind of a compromise between online shopping with delivery and traditional grocery shopping carried out entirely in the store. Moreover, older groups of interviewees emphasized the issue of online shopping safety during the Covid-19 pandemic. The youngest group of interviewees emphasized ecological factors such as reducing the carbon footprint as an important issue of e-grocery purchases, and perceived the use of too large packaging (too much plastic) as a minus. Originality/value: The expectations of the demand side as to the method of delivering e-grocery purchases were examined. The advantages and disadvantages of individual solutions for the delivery of perishable products purchased online were indicated, according to the assessment of representatives of different age groups with different purchasing routines (division into stationary and non-stationary shoppers).