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Wine market development in Poland and its impact on regional attractiveness

Haberla Marcin

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 192

345--357

EN

Purpose: The primary purpose of this article is to present issues related to the development of the wine market in Poland and its influence on the attractiveness of regions. The specific aim is to identify contemporary trends in the development of the wine market and to analyze their impact on the growth of regional interest. Design/methodology/approach: The author focused on analyzing the available literature and sources of information on the wine market, wine regions, trends, and their influence on the attractiveness of regions. The author based his considerations on Polish and foreign literature, studying scientific articles and electronic sources. To collect scientific literature, the author used the following professional scientific databases: Library of Science and Google Scholar. Findings: In recent years, Poland has become a significant producer of wine, which attracts investment and stimulates the development of local economies. The observed increase in the quality of Polish wines makes wine regions more competitive internationally, which translates into increasing wine production and quality. This dynamic development of the wine market in Poland has a positive impact on the attractiveness of the regions, contributing to increased wine production, the promotion of local culture and heritage, the development of the catering industry, support for sustainable agricultural development, and the development of the tourism sector. Social implications: An increase in wine consumption in Poland has been noted since the 1990s, and Poland is becoming an increasingly promising market with long-term development prospects. Despite this, Poles still consume considerably less wine than the European Union average and even ten times less per capita than citizens of traditional wine regions. This indicates a significant, as yet untapped potential. Polish consumers are becoming increasingly knowledgeable about wine and are showing a growing interest in the beverage. What is more, wine fits in perfectly with current trends. Consumers today approach alcoholic beverages with increasing attentiveness. Tastings, celebrations, and the skillful pairing of wine with meals are increasingly valued, adding a unique flavor to everyday routines. It is observed that declines in the wine category are much smaller compared to other alcoholic beverages. It is worth understanding that these short-term declines are mainly due to the current economic situation and are only a temporary phenomenon. The future of the wine market in Poland, therefore, seems promising (ISBNews, 2023). Originality/value: The author aimed the article at entities/recipients including, but not limited to, entrepreneurs in the wine industry, investors who are considering investing in vineyards, wineries, or related services; people working in the tourism industry, including owners of hotels, restaurants, tourist agencies, etc., who can gain insight into how the developing wine market affects the attractiveness of tourist regions. Those working in local and regional government - can find inspiration in the article on how to use wine development to promote and develop their regions. Consumers and those interested in learning more about winemaking can also find information on trends and opportunities in Polish wine in the article.

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Rola architektury w rozwoju enoturystyki

Pastuszczak Z.

Środowisko Mieszkaniowe

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2017

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nr 19

169--179

PL

Enoturystyka to jedna z najszybciej rozwijających gałęzi turystyki w ostatnich latach. Ważnym aspektem turystyki winiarskiej jest fakt, że branża ta nastawiona jest na świadomego odbiorcę, dlatego istotne jest, aby ośrodki winiarskie miały odpowiednio przygotowane zaplecze i funkcjonalność umożliwiające turystom zgłębianie wiedzy i możliwość obserwacji produkcji wina na każdym jej etapie. Celem artykułu jest wskazanie ścisłej zależności między przebiegiem procesu projektowego i jakością architektury winnicy a rozwojem turystyki winiarskiej.

EN

Enotourism is one of the fastest growing branches of tourism in recent years. An important aspect of wine tourism is that the industry is geared towards a conscious consumer, so it is important that wine centers have adequate facilities and functionality to enable tourists to explore the knowledge and ability to observe wine production at every stage. The aim of the article is to indicate the close relationship between the course of the design process and the quality of the vineyard architecture and the development of wine tourism.

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Prospects of Wine Tourism Development in Drӑgășani Region, Romania

Drӑghiceau Elena Laura

Geography and Tourism

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2017

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Vol. 5, No. 1

55--65

EN

The purpose of this study is to reveal the current case of wine tourism in Romania, one of the biggest wine suppliers in Europe and other parts of the world and to propose a number of measures that will enhance the experience of tourists during their visit. According to the International Organisation of Wine and Vine, the Romanian wine production in 2015 was 4.069 million hl, thus being the 13th largest wine producer in the world and the 5th on the European market. The study is focused on a region that has a great tradition in wine production, Drăgășani, situated in Vâlcea County, Romania, which sadly lost its charm after the fall of the communist regime. New stakeholders, including important officials from the Romanian government, have invested a lot of money in the area, but things do not go well, and hence there is plenty of room for improvement.

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Portugal as a culinary and wine tourism destination

Charzyński Przemysław, Łyszkiewicz Agnieszka, Musiał Monika

Geography and Tourism

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2017

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Vol. 5, No. 1

85--100

EN

The culinary tradition is always part of the culture of a given nation. On the other hand, traveling is always associated with a desire to learn about the customs of various ethnic groups where food is an integral part of a trip. Culinary traditions and products play an increasingly important role in the development of tourism. Many tourism products are based on exploring the culinary wealth. It can be said that national and regional cuisine constitute one of the main tourism values. The aim of this work is to present the resources essential for the culinary tourism in Portugal. First of all, the authors focused on the characteristics of Portuguese cuisine. The particular attention has been paid to its uniqueness and specificity which distinguish it from other Mediterranean countries. The paper also considers the issue of knowledge of tourists about the gastronomic culture of Portugal and popularity of Portuguese foods and drinks in Poland.

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Branding Spain as a top enotourist destination – assessment of the resources and promotional activities

Charzyński Przemysław, Gonia Alicja, Podgórski Zbigniew

Geography and Tourism

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2017

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Vol. 5, No. 1

73--84

EN

The paper defines the meaning and scope of the term enotourism by presenting various related aspects. It also describes the status of contemporary enotourism in Spain overviewing enotourist offers of the regions. Their further growth is considered to lie in raising the quality of the enotourist regions’ offers and implementing the sustainable development as well as in purposeful branding that will contribute to the establishment of a brand related to enotourism in Spain. Using the method of diagnostic survey, the Poles’ (n = 150) awareness of the enotourism meaning was determined, along with their knowledge of enoregions in Spain and preferences when it comes to wine consumption. It was also assessed whether Spain is branded as the top enotourism destination.

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The development of the industrial city Hodonín (Czech Republic) from the perspective of tourism

Klempa M., Bujok P., Porzer M.

Geotourism / Geoturystyka

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2016

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nr 3-4

53--58

EN

This article deals with the development of tourism and the transformation of a small, but significant for its industrial past, Southern Moravian town of Hodonín and its surroundings. The history of the city is briefly summarized and put in context with the progressing industrialization of the region (production of lignite and hydrocarbons, followed by a significant reduction of industries and, consequently, resulting touristic activities). Specifically, the most attractive regional touristic activities, such as enotourism, cyclo-tourism and water tourism, are listed in this paper. In particular, cyclo-tourism is strongly linked with enotourism as most of the cycling trails (included into the Greenways network) pass through the best known wineries in the area, and they also form a functional system of communication routes with basic cycling trails in the Czech Republic. The progress in the development of water tourism is, by contrast, enabled by industrial advancements, where the Baťa Canal (an important technical monument) has been utilized as a waterway. Eventually, the Museum of Oil Mining and Geology in Hodonín attractively introduces the tourists into the history and present state of oil and gas production in the region.

PL

Artykuł porusza problem zagospodarowania turystycznego i przekształceń zachodzących w mieście Hodonín i w jego otoczeniu. To niewielkie miasto, położone w południowej części Moraw, było w przeszłości znaczącym ośrodkiem przemysłowym. Autorzy przedstawiają zwięźle historię miasta i rozwój przemysłu w regionie (wydobycie węgla brunatnego i węglowodorów). Po okresie uprzemysłowienia nastąpiło ograniczenie produkcji, połączone z rozwojem turystyki. Szczegółowo omówiono najbardziej atrakcyjne formy turystyki w regionie: turystykę winiarską, turystykę rowerową i turystykę wodną. Pokazano ścisły związek turystyki rowerowej i winiarskiej, ponieważ większość lokalnych szlaków rowerowych (należących do sieci Greenways) prowadzi przez najbardziej znane w okolicy winnice. Szlaki te powiązane są zresztą z podstawowym systemem szlaków rowerowych Republiki Czeskiej. Natomiast rozwój turystyki wodnej umożliwiają dawne obiekty infrastruktury przemysłowej, takie jak np. Kanał Baťa, będący zabytkiem techniki, obecnie wykorzystywany jako droga wodna. Z kolei Muzeum Eksploatacji Ropy Naftowej i Geologii w Hodonínie wprowadza turystę w problemy historii i obecnego stanu produkcji ropy naftowej i gazu ziemnego w regionie.