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1 2012

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Virtual press office as au efficient tool for scientific communication

Osica N.

Prace Instytutu Lotnictwa

2012

Nr 5 (226)

195--201

The main goal of the following article is to motivate Polish research units to take journalists into consideration in their external activities - journalists are one of the key groups of recipients guaranteeing prestige and reaching various addressees. The author of this article thinks that one of the basic ways of helping to achieve this goal is to take advantage of the website of an institution and publish there contents addressed to the media (beginning with contact data for journalists). The author would like to encourage representatives of research and scientific organizations to analyse the websites of their institutions and search there for information enabling journalists to establish contact with a particular institution. A starting point for the presentation of this subject are the author's own analyses, which were supposed to check how many Polish scientific units take into consideration in their actions contacts with the media and address the needs of journalists. For this purpose it was investigated whether the websites of scientific institutions have sections dedicated to the media and whether they provide contact information for journalists, whether they post press announcements or other materials useful for the representatives of the media, as well as whether they present scientific workers as experts in their areas of works.