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EN
The main aim of the paper is to study the impact of the level of digitization of business activities on the human resources orientation on sustainable consumption and production (SCP) in small and medium-sized enterprises (SMEs). Design/methodology/approach: During the research process, a survey was conducted among 140 SMEs in Poland at the beginning of 2020. The multiple regression model was built to find the link between the variables. Findings: Statistical analysis indicated that digitization did not have a clearly positive impact on employees’ orientation towards SCP. Among the analysed variables, negatively correlated relationships appeared, especially in the area of the digitization of contacts with the customers. Research limitations: As limitations, it can be pointed the managerial approach during survey research, limited research group, as well as the study period excluding pandemic time. Originality/value: The novelty of the research manifests itself in in the fact that the research problem was applied to the small and medium-sized enterprises, instead of to corporations.
EN
Green Supply chain, Green Packaging, Eco-labels, and Eco-design strategies are concepts that are discussed frequently within scientific and political debates. Eco-design strategies for Lifecycle Design include the Eco-design Strategy wheel which presents eight Eco-design strategies: New concept development, Selection of low-impact materials, Reduction of materials usage, Optimization of production techniques, Optimization of distribution system, Reduction of impact during use, Optimization of initial lifetime, and Optimization of end-of-life system. This research investigates specifically the selection of low impact raw materials phase using the European Union as a benchmark to improve the Egyptian situation and aims to apply the closed loop cycle to the Egyptian Plastics Industry. Its goal is to enlight the way towards Sustainable and Circular economy system in Plastics manufacturing sector in Egypt while emphasizing the financial benefits from the Business and Marketing perspectives rather than the Environmental perspective only.
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