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Purpose: The dynamics of changes taking place in the environment, globalization, increasing competition entail many changes concerning the management and operation of the organization. One of the conditions ensuring the proper functioning of the enterprise is the implication of diversity management, the objective of which is to promote equality and diversity in the workplace. This approach ought to be treated as a developed concept of talent management in the organization, with particular emphasis on equal opportunities, counteracting discrimination, employee integration and the moral and ethical dimension of management. This manner of conducting a business is based on universal values that help enterprises to achieve their business objectives. Design/methodology/approach: The research task was carried out on the basis of the subject literature and the results of the survey conducted in the fourth quarter of 2020 among 343 diversified employees. The empirical analysis workshop allowed for the assessment of the impact of actions taken for the benefit of diversity management, as well as the possession of the diversity potential on soft and hard aspects of management. Findings: The conducted analyses indicated that diversity management has a significant impact on holistic business management. This is confirmed by both positive and negative relationships between the characteristics analyzed. Originality/value: Little research does relate to the assessment of operations in terms of diversity management or evaluation of the diversity potential and their impact on the holistic (including soft and hard aspects) management of the enterprise. This creates a re-search gap and implies the possibility of acquiring real knowledge of the impact of diversity management on the functioning (soft and hard aspects) of a modern enterprise.
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