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Current concerns in digital economy era. Lessons learnt form Polish advanced internet users

Rudnicka Agata, Kaczorowska-Spychalska Dominika, Reichel Janusz, Kulik Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 169

637--654

Purpose: Digital Economy development is influenced by many factors, including the users' acceptance of the technology. The interesting group of users are technologically advanced and may shape the technology's use and enhance its development. The purpose of the study is to explore the way customers are present on the Internet, and their attitudes to ethics and responsibility in the virtual environment. Design/methodology/approach: The study was conducted on a representative group of 1002 adult Internet users from Poland. The CAVI method on the research consumer panel was used. The authors empirically examine the developed research hypotheses using statistical tests. Findings: The study results show that advanced technology users have a more conscious approach to their presence on the Internet. Technology advanced users are familiarised with the tools and applications that may supper them with everyday activities and ease their professional duties. They are also more concerned about ethical and safety issues. At the same time, as consumers of technology, they are ready to disclose personal data if some benefits are seen. Originality/value: Research results support the development of understanding online activities of Internet users. They indicate some crucial points for a technology provider in designing and improving new tools and applications. Technology advanced users as testers can spread the technology appliances and support their acceptance if they find them ethical and safe. It leads to the development of the digital economy and benefits the whole society.

An analytical view of consumers’ purchasing behaviour in terms of e-commerce during COVID-19

Kráľ Štefan, Fedorko Richard, Štofejová Lenka, Kizák Mikuláš

Polish Journal of Management Studies

2022

Vol. 26, No. 1

140--156

Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to analyze the current state of online shopping behaviour of consumers in times of the COVID-19 pandemic. Data was collected using a questionnaire. The questionnaire examined selected factors affecting online shopping during the pandemic. A total of 546 respondents took part in the questionnaire survey. The results showed that respondents shopped online more often during the pandemic than they did before the pandemic. The findings also pointed to significant gender differences in terms of selected factors, specifically in the aspect of health, security, speed and time. It was found that women pay more attention to the aspects of health, speed and time, while for men, the security aspect proved to be the most important. The knowledge gained hereunder may help businesses determine marketing and business management strategies that could be implemented not only during the pandemic but also after the pandemic ends.

Z uwagi na swoje liczne zalety, a także w dużej mierze ze względu na pandemię COVID-19, zakupy online stały się dla konsumentów najłatwiejszym i najwygodniejszym sposobem robienia zakupów. Głównym celem artykułu jest analiza aktualnego stanu zachowań zakupowych konsumentów w Internecie w dobie pandemii COVID-19. Dane zebrano za pomocą kwestionariusza ankiety. W ankiecie zbadano wybrane czynniki wpływające na zakupy online w czasie pandemii. W ankiecie wzięło udział łącznie 546 respondentów. Wyniki pokazały, że respondenci częściej robili zakupy online w czasie pandemii niż przed pandemią. Wyniki wskazały również na istotne różnice między płciami w zakresie wybranych czynników, szczególnie w aspekcie zdrowia, bezpieczeństwa, szybkości i czasu. Stwierdzono, że kobiety zwracają większą uwagę na kwestie związane ze zdrowiem, szybkością i czasem, podczas gdy dla mężczyzn najważniejszy okazał się aspekt bezpieczeństwa. Zdobyta tutaj wiedza może pomóc firmom w określeniu strategii marketingowych i zarządzania biznesem, które można wdrożyć nie tylko w czasie pandemii, ale także po jej zakończeniu.