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EN
Purpose: In order to establish the applicable principles for the practical implementation of police media relations activities, a survey was conducted among all press officers of the Silesian garrison in 2022. The results obtained were then compared with the results of a project carried out on the same research field in 2017. The result was to identify trends in the management of police information policy and to obtain data on the selection and use of communication tools. Design/methodology/approach: A survey questionnaire was addressed to all press officers of the Silesian police garrison. The questions concerned, among other things, the tools used in media relations activities, perceptions of the communicative effectiveness of individual mass media or the methods preferred by journalists for obtaining information. In order to determine the nature of transformations in media relations activities, the results obtained were compared with data obtained during a similar survey, but carried out five years earlier. Conclusion: An overwhelming proportion of officers responsible for maintaining relations with the media continued to declare traditional forms of contact such as a telephone call (52 per cent of indications), which is probably related to the high attractiveness for journalists of information held by the police press service. In contrast, awareness of the importance of social media has increased among officers (from 22 per cent to 30 per cent), although this has not been followed by an increase in the level of their use in media relations practice. There has also been a drastic increase in the level of approval (from 53 per cent to 75 per cent) of the use of rectification as an effective method of responding to publications containing inaccuracies, misrepresentations or manipulations. Practical implications: The results obtained are of implementation significance due to the possibility of applying in practice the public relations activities of both the uniformed services and other organisations implementing communication strategies based on the use of mass media, and this particularly concerns media relations activities. Originality/value: Conducting research into the management of police communication allows for scientific reflection on methods of information distribution and at the same time creating the image of both the formation itself and forming opinions about the level of security among media audiences. The analyses described above also allow further areas of research to be identified and actions to be taken to implement innovative methods of improving the process of social communication of the police and other uniformed services.
EN
Purpose: The aim of this paper was to identify, analyse and evaluate the communication system in place at the Student Self-Government of the University of Szczecin (UoS). Design/methodology/approach: The research methods included a source literature analysis, a diagnostic survey, primary data analysis and observational study. A survey questionnaire addressed to the members of the Student Self-Government of the University of Szczecin (SSUoS), as well as a face-to-face interview with the SSUoS chairperson, were additionally carried out Findings: The research showed that communication in the examined organisation is effective, the flow of information in the analysed self-government is adequate, and communication between the self-government members and the management and self-government members is considered as good, which is due to the tools used as well as the atmosphere in the organisation and interpersonal relations. Moreover, barriers to internal SSUoS communication were identified. Research limitations/implications: The limitation of the research was the evaluation of communication in the student self-government of only one university in Poland. The research was conducted during the COVID-19 pandemic. Practical implications: The research can be used by student self-governments of universities to improve the effectiveness of internal communication and reduce communication barriers. Social implications: Research may contribute to the improvement of the effectiveness of internal communication in the analyzed organisation, and thus influencing interpersonal relations in the student self-government. Originality/value: The article fills an important gap in Polish literature in the field of research on student organisations, and above all on the identification of internal communication tools that are used in the organisation.
EN
Emerging communication tools have accentuated the necessity to proceed, in this model, to the investigation of the problem of mutual relations of both system objects being considered. The underestimated influence of the object (e.g. of a technical object) upon the diagnoser, the diagnostician and, through them, upon the deciding person, was the cause of the possibility of a wrong evaluation of the object state. The introduced form of the model (F.W. Przystupa, 1999; 1988) consists in its radical change through its symmetric doubling to the form "77", equilibrating the information and action significance of both the most important system objects. The basic information-action model permits us to create the evaluation of a real security system.
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