Wyniki wyszukiwania - BazTech

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Selected aspects of exhibitors’ marketing on the example of BioExpo Warsaw

Koreleska Ewa

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 192

591--601

EN

Purpose: The main purpose of the survey was to provide assessment of selected marketing instruments used by exhibitors during a chosen trade event Design/methodology/approach: The survey was conducted during a trade event by the observation method and interviews with suppliers in the years 2021-2023. Secondary data was obtained from reports and domestic and foreign publications, among others, those registered in the Web of Science and Scopus Base. Findings: Promotions were found to be the weakest marketing instrument, whereas physical evidence was found to be the best prepared. Research limitations/implications: Relatively few scientific papers in the field of trade events were identified. Practical implications: The results can be used by producers as an indication for optimization of marketing activities. In the overall assessment promotion had the worst score as compared to other marketing instruments. The above result was largely affected by the score of supplemental promotion activities. It seems that at the relatively new market, ecological products especially: samples, tasting, or demonstrations are very important as they allow to get familiar with the products and break the barrier of distrust. Social implications: Effective marketing activity of exhibitors contributes to the promotion and increase of social awareness in relation to organic food. On average, more than 3000 visitors educated themselves in this area during each day of the fair. Originality/value: Lack of studies on trade events in reference to bio industry.

2

Barriers to the purchase of organic food from local producers

Miś Teresa, Zając Dariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 159

281--292

EN

Purpose: The aim of the study is to identify and to assess barriers to the purchase of organic food from local producers in the opinion of consumers. Three groups of barriers were analyzed, i.e. product-related barriers, barriers related to consumers and barriers related to the communication process, depending on such consumer characteristics as: gender, age, education, place of residence and wealth. Design/methodology/approach: The analysis includes the opinions of all surveyed consumers of organic food and, for comparison, the opinions of a selected group of consumers who buy a local product. The empirical material of the work consists of the results of a survey conducted among 850 organic food consumers in Poland. The research was conducted in December 2020 using the CAWI method. Findings: The research shows that, among the barriers to purchasing organic food from local producers analyzed in this paper, barriers related to the product, including its high price, are of the greatest importance for consumers, which especially applies to consumers buying local organic food products. On the other hand, the remaining barriers, i.e. those related to consumers and the communication process, are of little importance for the surveyed consumers. Originality/value: The article presents the barriers to the purchase of organic food from local producers, three groups of barriers were analyzed, i.e. product-related barriers, barriers related to consumers and barriers related to the communication process.

3

Mrożona żywność wygodna: mrożone potrawy gotowe i desery

Postolski Jacek

Technika Chłodnicza i Klimatyzacyjna

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2020

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nr 7-9

188--195

4

Changes in the behavior of organic food consumers

Łuczka Władysława

Ekonomia i Środowisko

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2019

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nr 3

140-153

EN

The purpose of this paper is to discuss the purchasing behavior of organic food consumers based on survey findings, and to identify the change patterns by comparing these findings with a 2010 study and selected conclusions from other research carried out in Poland. A PAPI survey was carried out in 2018 with 214 respondents who buy organic food in stores located in Poznań. The results were analyzed using descriptive statistics metrics. The survey revealed the growing importance of health and environmental concerns among the motives for buying organic food, as indicated by the consumers. Compared to findings from previous research, there are improvements in consumer awareness and a transition from an egoistic to an altruistic approach to how their purchasing decisions affect the natural environment. Positive developments also include the increase in the share of regular consumers who form the basic segment of the organic food market, and the fact that online sales are viewed as a prospective place of buying organic food.