Wyniki wyszukiwania - BazTech

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Perception of pandemic illustrations in the times of homo videns and heightened health risks

Lipka Anna, Karczewska Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 159

215--228

EN

Purpose: The objective of the article is to verify the degree of fulfilment (in the perception of recipients) of individual functions of pandemic illustrations. Secondly, the objective is to establish to what extent pandemic illustrations involve all modules of the so-called experience economy. Design/methodology/approach: As part of the research procedure, a CAWI questionnaire was used, and the study covered a representative sample of 1 000 adult Poles. The conclusions were related to the changes in the impact on the perception of homo videns during times of covid, which is particularly important in the conditions of current pro-health campaigns. Findings: The potential of pandemic illustrations has not been fully exploited. Pandemic illustrations fulfill a preventive function, i.e. they have a functional meaning. The deficits concern not only the use of the pandemic illustration functions, but also the experience modules they represent. Research limitations/implications: Survey research according to a questionnaire developed by the authors. No comparison possible, because pandemic illustrations only appeared in connection with COVID-19. Practical implications: Illustrations should find wider use in economic sciences due to their impact on the speed of acquiring knowledge, motivation and stimulating creativity. Social implications: Pandemic illustrations will generate not only economic but also sociocultural value in the form of: aesthetic, spiritual, social, historical, symbolic and authentic values. Originality/value: The research issues undertaken regarding pandemic illustrations include influencing their recipients through strategic experience modules (sensory module, emotional module, intellectual module, behavioural module and relational module).

2

The role of event marketing in creating tourist experience

Kęprowska Urszula

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

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z. 139

193--200

EN

The aim of this article is to make an attempt at discovering how events, as a communication channel of event marketing, complement promotional strategies of towns and regions through their psychological impact on tourists. The study is based on the concept of event marketing, which emphasises the undeniable role of emotions and experiences in the process of satisfying social needs. It can be assumed that the presented conclusions are true for all events dedicated to tourist promotion of the region. Providing theoretical foundations, the article demonstrates that self-government units are ever more often using event-based strategies, since they increasingly employ the model of competition in the tourism market based on tourists’ emotions and experiences rather than on the material resources of the place.

3

Autentyzm rewitalizacji przez zabawę

Szewczyk A.

Czasopismo Techniczne. Mechanika

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2012

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R. 109, z. 9-M

321--330

PL

W artykule przedstawiona została metoda oceny autentyzmu architektury parków zabawy na terenach rewitalizowanych. Wprowadzono definicję autentyzmu zaczerpniętą z ekonomii doznań oraz wyróżniono park narracji jako najbardziej autentyczną formę spośród analizowanych przestrzeni. Na wybranych przykładach wskazano na potencjał tematyzacji inspirowanej dziedzictwem kulturowym oraz scenograficzności terenów poprzemysłowych. Określono podstawowe zasady doboru podmiotu rewitalizacji oraz sposoby jego adaptacji do potrzeb budowy parku zabawy, który ma szansę stać się przestrzenią o wysokich walorach architektonicznych i ekonomicznych.

EN

The paper presents a method assessing the authenticity of architecture of fun parks in revitalized areas. A definition of authenticity, based on experience economy, is introduced and the narration park is distinguished as the most authentic from among the analyzed spaces. Based on selected examples, the potential of thematisation inspired by cultural heritage and the scenographic values of brownfields is indicated. The basic rules for the selection of an object of revitalization and the manner of its adaptation for the purpose of building a fun park, which is likely to become a space with high architectural and economic values have been indicated.