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Attitudes of Polish consumers toward sustainable logistics – pilot studies

Hanus Gabriela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 195

177--188

EN

Purpose: The main objective of this article is to identify and analyze the attitudes of Polish consumers toward practices related to sustainable logistics. Design/methodology/approach: The results will be based on empirical research concerning attitudes toward practices related to sustainable logistics in a research sample of 130 consumers. The research was conducted in November 2023 and covered the entire area of Poland. Findings: The vast majority of respondents are positive when assessing their ecological attitude. Therefore, they have specific preferences in the field of urban transportation. Most often they use electric bicycles or scooters. In addition, they prefer goods to be delivered to parcel machines. They appreciate when shipments are combined into one delivery or the switching of paper transport documents into electronic ones. Priority solutions in sustainable logistics include, in the opinions of consumers, organizing intelligent and ecological warehouses and modernizing the transport fleet. In addition, almost half of the respondents assessed that they are aware of greenwashing in the logistics industry and in their opinion the phenomenon is mainly manifested by the abuse of not insignificant formations in the field of sustainable development. Research limitations/implications: Among the limitations of the research are the small sample size of the empirical study, as well as the limited nature of the survey questionnaire. Practical implications: This research has provided a lot of practical information that can be used in the business environment. Firstly, companies knowing consumer preferences can better adjust their marketing strategies to meet expectations, as well as develop more attractive product offerings. In addition, the research points to the need for public campaigns to educate consumers about sustainable logistics, as well as greenwashing. Social implications: This research can be a systemic shift toward more environmentally and socially responsible practices in both the private and public sectors. By influencing public attitudes, corporate behavior, policy development, and quality of life, it can contribute to building a more sustainable and resilient society for future generations. Originality/value: Up-to-date knowledge of consumer attitudes toward sustainable logistics activities is particularly important for both the business and government communities.

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Selected problems of consumer acceptance of innovative food products

Śliwińska Irena, Stobiecka Jadwiga

Organizacja i Zarządzanie : kwartalnik naukowy

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2021

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nr 1

125--136

EN

Introduction/background: Consumer reluctance to try new, formerly unknown foods poses a serious obstacle for the development of innovations in the food market. Considerable attention has been given to the threats perceived by consumers related to eating selected innovative foods: genetically modified food (GMF), convenience food and functional food. Aim of the paper: This paper is aimed at indicating factors that shape consumer acceptance of innovative food products. The research was focused on establishing the association between the attitude towards new food and the selected demographic (age, sex) as well as psychological traits (the speed of adopting innovation based on Rogers’ Diffusion of Innovation Theory) of the respondents. Materials and methods: The paper presents the results of the authors’ own studies conducted among Polish consumers using the direct survey method. The research was carried out in 2019 and involved employing a purposive sampling technique (n = 240). The data were analysed utilising the following methods: analysis of the internal consistency of the attitude scale using Cronbach’s alpha, k-means cluster analysis, contingency tables. Results and conclusions: The 9-item Food Neophobia Scale (FNS) was reduced to three variables: enthusiasm, neutrality and reluctance. These variables were subjected to k-means cluster analysis, which resulted in identifying two homogenous groups with similar attitude towards new food. We have found a statistically significant association between belonging to a cluster-based on the approach to innovative food and the speed of accepting innovation using Rogers’ model of diffusion of innovation – and the sex and age of the respondents.

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The responsible consumer as an answer to new sustainable development challenges

Jastrzębska E.

Ekonomia i Środowisko

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2017

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nr 1

198--206

EN

In contrast to the escalating materialism and consumerism, more and more trends are emerging, aiming to reduce the negative effects of consumption on the environment and society. Responsible consumption is not only one of the 17 Sustainable Development Goals of the UN, but also an important way of implementing the remainder. The purpose of this article is to encapsulate the concept of a responsible consumer in the context of consumer behaviour noticeable nowadays, in view of the current topic, primarily based on a web and desk research analysis.

4

Consumer preferences for flooring in Turkey in terms of purchasing and use

Akyüz İ., Ersen N., Tiryaki S.

Drewno : prace naukowe, doniesienia, komunikaty

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2016

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vol. 59, nr 198

131--146

EN

In this study, consumer preferences for flooring in terms of purchasing and use, were investigated, as well as consumer attitudes and the reasons for preferences for a particular product, and whether consumer behaviour varied according to gender, age, level of education, occupation and size of household. The study was based on a face-to-face interview of 1005 people throughout Turkey. The data obtained from the survey was analyzed using the statistical package SPSS 19.0 for Windows. According to the results of the study, it is possible to say that the customers preferred flooring which was easy to assemble, with good heat and sound insulation, resistant to physical and mechanical damage, both environmentally- and human-friendly and aesthetically pleasing. Manufacturers should therefore endeavour to meet these expectations by obtaining positive and negative feedback from users of flooring. In conclusion, it was determined that flooring preference, usage, expectations and consumer complaints may differ according to gender, age, level of education, income level, household size and occupation. This study fills an important gap regarding the investigation of consumer preferences for flooring in terms of purchasing and use in Turkey.

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Wizerunek tradycyjnej żywności regionalnej w oczach mieszkańców Podkarpacia : ocena w świetle badań własnych

Oleniuch I.

Postępy Techniki Przetwórstwa Spożywczego

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2014

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nr 1

61--64

PL

Ostatnia dekada przyniosła w Polsce wzrost zainteresowania kategoriami żywności tradycyjnej i regionalnej. Jest ono widoczne zarówno po stronie popytu, jak i podaży. W konsekwencji władze i organizacje pozarządowe poszukują dróg wsparcia i rozwoju tego sektora. Barierą ograniczającą efektywność ich działań jest m.in. brak badań statystycznych odnoszących się do tej kategorii towarowej. Tradycyjna żywność regionalna charakteryzuje się pozytywnym wizerunkiem w oczach mieszkańców województwa podkarpackiego. Jest postrzegana podobnie do żywności ekologicznej.

EN

The last decade has brought in Poland an increased interest in traditional and regional foods. It is noticeable both in the demand and the supply. As a result, government and non-governmental organizations are looking for methods of support and development of this sector. One of the barriers to the effectiveness of their activities is the lack of surveys relating to this category of goods. Traditional food products with the regional character have a positive image in the eyes of citizens of the Podkarpackie Province. This type of food is considered as similar to the organic one.

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Co-branding. Koncepcja i uwarunkowania rozwoju

Grębosz M.

Zeszyty Naukowe. Rozprawy Naukowe / Politechnika Łódzka

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2013

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Z. 479

1--294

EN

The presented dissertation is concerned with the issues of co-branding strategy. Concerning the ever-changing market conditions, the application of the strategy when two or more brands endorse each other in the marketplace seems extremely important for the brands transition and development. The main objective of this work is to present a comprehensive concept of co-branding strategy and its critical analysis, to identify consumers’ attitudes towards co-branded products, to characterise the implementation and realisation conditions of co-branding strategy and to create the tool for the partner brand selection. The dissertation structure, layout and content are closely related to this aim and corresponding two main research hypotheses. The monograph consists of four chapters. The purpose of the first chapter is to present the concept of brand perception in existing marketing theories and to systematize and explain selected notions in the field of brand management. The second chapter presents the concept of co-branding with its critical analysis. The co-branding strategy, and its classifications, are presented in line with the other forms of cooperation recognized in brand management. The benefits and risks of the co-branding strategy are also analysed. The concept of co-branding has been evaluated in the light of theories derived from economics, sociology, psychology, management and marketing. The fit problem of the brand images, equities and values is also discussed. The issues of co-branding strategy implementation and realization in practice are analysed in the third chapter. The results of empirical studies conducted in 2011 on the sample of 50 companies, which operated in minimum 3 European countries and realized co-branding strategy for 3 years, are presented. The analysis of the research results helped to evaluate the benefits of co-branding strategy and proved this strategy allows to obtain a competitive advantage by strengthening the cooperating brands. The assessment tool of potential partner brands for co-branding strategy, using the analysis of 35 factors representing eight categories, is proposed in this chapter. The purpose of the fourth chapter is an analysis of consumer attitudes towards co-branded products. In Polish literature, there is no empirical verification of the co-branding impact on consumer behaviour. Therefore, it was important to perform research on a representative sample of 1000 consumers. The analysis allowed for the positive evaluation of consumer preferences for co-branded products. This dissertation has resulted in two important contributions. From a theoretical standpoint, it has contributed to co-branding strategy concept and has provided a better understanding of brand development possibilities thanks to the co-branding strategy application. From the substantive standpoint, it has shed light on the co-branding strategy implementation and realisation and the partners’ brand selection process as well on the attitudes of Polish consumers towards co-branded products. This information can be useful for managers to understand how to implement co-branding strategy and what outcomes can be expected.