Wyniki wyszukiwania - BazTech

1

The metaverse projects for cities – the theoretical and practical perspective of building the competitive advantage

Pukas Anetta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 193

379--393

EN

Purpose: In recent years, the rapid growth of virtual reality has opened up new possibilities for creating an immersive virtual world known as Metaverse. With advancements in technology, such as virtual reality headsets, and the emergence of applications with social interaction, Metaverses offer exciting opportunities for cities to build the future and a competitive advantage. The paper focuses on analyzing the theoretical and practical aspects of the Metaverse, particularly in the field of city development. This paper aims to discuss the potential benefits and challenges of the Metaverse projects for building cities' competitive advantage. Design/methodology/approach: The article comprehensively describes the use of Metaverse as a project created to build the city's competitive advantage in a technology-based future. Therefore, in the article, we asked a research question: What is the potential of Metaverse projects for cities as a tool for building competitive advantage? The method used was an in-depth literature study based on an electronic basis, e.g., SCOPUS for theory background. In the empirical part, we have done the qualitative research using the multiple case study (Three selected cities: Seoul, Tampere, and Dubai) associated with bibliographic and documentary research. Findings: Metaverse has become one of the hot topics in society and, consequently, is the theme of scientific research worldwide. The development of the Metaverse world will inject new vitality into modern cities, open up more application scenarios for smart cities, and push them forward. It can also be stated that the fundamental concept of Digital Twins emerged with a Digital twin of a person (DToP) and a Digital twin of a customer (DToC). The Metaverse is an entirely new concept, and there are still too many unknowns and uncertainties about its development direction. Originality/value: This article comprehensively describes using the Metaverse as the project for building a city's competitive advantage. The cross-sectional case study and comparison of three cities provided valuable insights into cities' challenges in creating a metaverse project. The main contribution is identifying repeatable decision-making areas that scops become future potentials of Metaverse for cities in building competitive advantages.

2

Logistics in the process of enterprise management in conditions of the Covid-19 pandemic on the example of selected enterprises

Gąsowska Magdalena K.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 191

159--177

EN

Purpose: The aim of the article is to analyze and assess the role of logistics in the process of enterprise management during the COVID-19 pandemic on the example of selected manufacturing, trade and service enterprises. Design/methodology/approach: The article is based on the study of literature and own empirical research. The results of own empirical research presented in the study constitute the effects of more extensive research on an in-depth analysis of the logistics process management in Polish manufacturing, trade and service enterprises in 2019-2021 in the context of shaping enterprise results. The research was conducted in 2022 among 335 randomly selected small, medium and large Polish manufacturing, trade and service enterprises. Findings: The results of the research show that the strategic and operational management of logistics processes within the enterprise and between entities which are the links in the supply chain increasingly determined the economic and market results of the best surveyed enterprises and the supply chains they created during the COVID-19 pandemic. Thanks to adequately applied logistics to the occurred conditions, the best surveyed enterprises responded quickly and appropriately to the effects of the pandemic and created and maintained the competitive advantage. The analyzed enterprises did not use the full potential of logistics processes to reduce the negative influence of the COVID-19 pandemic on their results. The research confirmed that logistics played an extremely important role in the process of enterprise management during the COVID-19 pandemic. Research limitations/implications: The article presents only selected aspects of logistics in the process of enterprise management of the surveyed enterprises during the COVID-19 pandemic. Practical implications: The article offers logistics managers practical suggestions on how to use logistics to achieve above-average economic and market results in conditions of a pandemic. Originality/value: The article fills the cognitive and empirical gap regarding logistics in the process of enterprise management during the COVID-19 pandemic.

3

Konsekwencje pandemii COVID-19: perspektywa logistyki w polskich przedsiębiorstwach. Cz. I

Gąsowska Magdalena K.

Gospodarka Materiałowa i Logistyka

|

2024

|

nr 1

2--14

PL

Artykuł stanowi pierwszą część opracowania, którego celem jest przedstawienie wpływu pandemii COVID-19 na logistykę na przykładzie wybranych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. Artykuł powstał na podstawie studiów literatury oraz własnych badań empirycznych. Badania przeprowadzono w 2022 r. wśród 335 losowo wybranych małych, średnich i dużych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. W wyniku badań stwierdzono, że pandemia COVID-19 miała ogromny wpływ na logistykę we wszystkich badanych przedsiębiorstwach w latach 2020–2021. Zmiany uwarunkowań logistyki spowodowane pandemią nałożyły się na determinanty logistyki współczesnych przedsiębiorstw przed pandemią. Strategiczne i operacyjne zarządzanie procesami logistycznymi coraz bardziej determinowało wyniki ekonomiczne i rynkowe najlepszych badanych przedsiębiorstw w czasie pandemii COVID-19. Przedsiębiorstwa osiągające najlepsze wyniki w czasie pandemii realizowały strategię zarządzania łańcuchem dostaw, będącą w ciągłym stadium tworzenia, kształtowania się, charakteryzującą się błyskawiczną reakcją na zmieniające się wymagania klientów, warunki otoczenia oraz działania konkurentów, przy respektowaniu zasad zrównoważonego rozwoju. Najbardziej skuteczni menedżerowie logistyki w czasie pandemii podejmowali szybkie działania umożliwiające ograniczenie prawdopodobieństwa zakłócenia, zmniejszenie dotkliwości skutków zaistniałych zdarzeń oraz kreowanie i utrzymanie przewag konkurencyjnych przedsiębiorstw.

EN

The article constitutes the first part of the study, the aim of which is to present the influence of the COVID-19 pandemic on logistics on the example of selected Polish manufacturing, trade and service enterprises. The article is based on the study of literature and own empirical research. The research was conducted in 2022 among 335 randomly selected small, medium and large Polish manufacturing, trade and service enterprises. As a result of the research, it was found that the COVID-19 pandemic had a huge influence on logistics in all surveyed enterprises in 2020–2021. Changes in logistics conditions caused by the pandemic overlapped with the logistics determinants of contemporary enterprises before the pandemic. Strategic and operational management of logistics processes increasingly determined the economic and market results of the best surveyed enterprises during the COVID-19 pandemic. Enterprises achieving the best results during the pandemic implemented the supply chain management strategy that was in a constant state of creation and development, characterized by an immediate response to changing customer requirements, environmental conditions and competitors' activities, respecting, at the same time, the principles of sustainable development. During the pandemic, the most effective logistics managers took quick actions so as to reduce the likelihood of disruption, decrease the severity of the effects of events, and create and maintain competitive advantages of their enterprises.

4

Konsekwencje pandemii COVID-19: perspektywa logistyki w polskich przedsiębiorstwach. Cz. II

Gąsowska Magdalena K.

Gospodarka Materiałowa i Logistyka

|

2024

|

nr 2

12--23

PL

Artykuł stanowi drugą część opracowania, którego celem jest przedstawienie wpływu pandemii COVID-19 na logistykę na przykładzie wybranych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. Dokonano w nim pogłębionej analizy wyników własnych badań empirycznych. Prezentowane w opracowaniu wyniki są efektem bardziej obszernych badań, dotyczących zarządzania procesami logistycznymi w polskich przedsiębiorstwach produkcyjnych, handlowych i usługowych w latach 2019–2021 w kontekście kształtowania wyników przedsiębiorstwa. Badania przeprowadzono w 2022 r. wśród 335 losowo wybranych małych, średnich i dużych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. Na podstawie badań stwierdzono, że pandemia COVID-19 miała ogromny wpływ na logistykę we wszystkich badanych przedsiębiorstwach w latach 2020–2021. Zmiany uwarunkowań logistyki spowodowane pandemią nałożyły się na determinanty logistyki współczesnych przedsiębiorstw przed pandemią. Strategiczne i operacyjne zarządzanie procesami logistycznymi coraz bardziej determinowało wyniki ekonomiczne i rynkowe najlepszych badanych przedsiębiorstw w czasie pandemii COVID-19. Przedsiębiorstwa osiągające najlepsze wyniki w czasie pandemii realizowały strategię zarządzania łańcuchem dostaw, będącą w ciągłym stadium tworzenia, kształtowania się, charakteryzującą się błyskawiczną reakcją na zmieniające się wymagania klientów, warunki otoczenia oraz działania konkurentów, przy respektowaniu zasad zrównoważonego rozwoju. Najbardziej skuteczni menedżerowie logistyki w czasie pandemii podejmowali szybkie działania umożliwiające ograniczenie prawdopodobieństwa zakłóceń, zmniejszenie dotkliwości skutków zaistniałych zdarzeń oraz kreowanie i utrzymanie przewag konkurencyjnych przedsiębiorstw.

EN

The article constitutes the second part of the study, the aim of which is to present the influence of the COVID-19 pandemic on logistics on the example of selected Polish manufacturing, trade and service enterprises. It includes an in-depth analysis of the results of the author's own empirical research. The results of own empirical research presented in the study constitute the effects of more extensive research on an indepth analysis of the logistics process management in Polish manufacturing, trade and service enterprises in 2019–2021 in the context of shaping enterprise results. The research was conducted in 2022 among 335 randomly selected small, medium and large Polish manufacturing, trade and service enterprises. As a result of the research, it was found that the COVID-19 pandemic had a huge influence on logistics in all surveyed enterprises in 2020–2021. Changes in logistics conditions caused by the pandemic overlapped with the logistics determinants of contemporary enterprises before the pandemic. Strategic and operational management of logistics processes increasingly determined the economic and market results of the best surveyed enterprises during the COVID-19 pandemic. Enterprises achieving the best results during the pandemic implemented the supply chain management strategy that was in a constant state of creation and development, characterized by an immediate response to changing customer requirements, environmental conditions and competitors' activities, respecting, at the same time, the principles of sustainable development. During the pandemic, the most effective logistics managers took quick actions so as to reduce the likelihood of disruption, decrease the severity of the effects of events, and create and maintain competitive advantages of their enterprises.

5

Dynamic innovation capabilities of enterprises

Machnik-Słomka Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2023

|

z. 168

283--293

EN

Purpose: The aim of the article is to characterise and identify the role of dynamic innovative capabilities in enterprise development. Design/methodology/approach: The research was conducted using a standardised structured interview questionnaire with managers of aviation companies in Poland. Findings: The results of the study indicate the importance of dynamic innovation capabilities in improving competitiveness as well as coping with a dynamic environment. Research limitations/implications: A limitation of the research conducted is the size of the research sample. This may provide an indication of the direction of future research concentrating on cross-sectional studies in companies from other sectors. This would provide a basis for formulating conclusions with a higher degree of generalisability. Practical implications: The theoretical considerations presented and the conclusions drawn from the research can provide enterprise managers with valuable information on the use of dynamic capabilities to integrate, reconfigure and renew their resources for innovation. Social implications: Enterprise managers should be aware of the importance and relevance of dynamic innovation capabilities in the context of contemporary challenges and enhancing innovation and competitiveness. Originality/value: Due to its cognitive value and high practical relevance for business managers, the paper contributes on the role of dynamic innovative capacity by providing a voice in the ongoing discussion.

6

Business model as determinant of behavioral strategy

Rybicki Jacek

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2023

|

z. 176

535--553

EN

Purpose: The purpose of this article is to answer two research questions. The first is: what is the relationship between the business model and the behavioral strategy of companies? The second is: how does the business model determine behavioral strategy? Methodology: The research method of the literature review involved three stages. Stage one consisted of analyzing articles retrieved from Web of Science, Scopus and Google Scholar. Key words typed into the search engine were helpful in selecting articles. The following keywords were used: creative thinking, strategic thinking, business model, business model innovation, competitive strategy, behavioral strategy, organizational intelligence, strategic intelligence, intelligent organization. Stage two involved reviewing the selected articles. Stage three involved analyzing and synthesizing the content of the previously selected publications. In the end, a total of 125 selected articles in Polish and English were analyzed, of which 42 literature items were used in the article in the form of citations and references. Findings: The research confirmed the view that strategy and business model complement each other. Through feedback, they are interdependent on each other and coevolve. The business model is one of the determinants strongly influencing the shape of strategy. Research limitation: The research used a reductionist approach, and therefore ignored numerous other contextual determinants of behavioral strategy. The research focused only on the business model as a determinant of behavioral strategy and on the feedbacks occurring between the studied elements of the concept. Originality/value: The originality of the concept is reflected in its dynamic nature. The dependency analysis is set in a broader context that includes organizational intelligence and intelligent market behavior of enterprises. The concept is valuable because it takes a dynamic approach to clarifying the issue of the business model as a determinant of strategy. A cognitively interesting study could provide an answer to the question: what types of business models are the highest basis for building competitive advantage as one of the elements of strategy.

7

Production value chain model for sustainable competitive advantage

Al-Shammari Minwir M.

Management Systems in Production Engineering

|

2023

|

nr 1 (31)

27--32

EN

In the Fourth Industrial Revolution, 4IR, manufacturing firms face more competitive environments, rapidly changing information and communication technologies (ICTs), and customers’ preferences than ever before. This paper analyzes relevant literature and proposes a systemic customer-centric knowledge-based production value chain (KPVC) to leverage distinctive core competencies (DCCs) and create sustainable competitive advantage (SCA) in manufacturing contexts. The paper introduces an integrative customer-centric KPVC model that enables companies to respond to environmental drivers, leverage DCCs, and create SCA. It adopts an exploratory approach to developing a unified and inherently interdisciplinary model based on a review of relevant scholarly literature. The KPVC integrated model comprises production value chain (PVC), knowledge management (KM) processes, and business process re-engineering (BPR) enabling activities. A successful move to KPVC requires a fully integrated and automated system allowing firms to define, track, and manage their work processes. Effective KPVC is a principal approach for leveraging DCCs in the quest for achieving SCA in today’s competitive business world and generating better values for customers and companies.

8

Umowa o pracę a innowacyjność pracownicza

Ogurek Artur

Przemysł Chemiczny

|

2022

|

T. 101, nr 10

762--766

9

Open innovation strategies and SMEs’ performance: the mediating role of eco-innovation in environmental uncertainty

Nuryakin N, Nurjanah Adhianty, Ardyan Elia

Management Systems in Production Engineering

|

2022

|

nr 3 (30)

214--222

EN

The current increasing topic around empirical study is environmental issues. Several previous studies examined how open innovation strategies could affect eco-innovation amid research debates about environmental conservation in corporate innovation. This study aims to prove the effect of open innovation strategies on creating ecoinnovation to affect SMEs’ sustainable competitive advantage and performance empirically. This study developed and empirically tested the mediating role of eco-innovation on sustainable competitive advantage and performance. A quantitative approach in testing the empirical research model was implemented. A total of 223 SMEs in the batik sector in Yogyakarta were examined. We used purposive sampling approach to select the research sample. The criteria used in the sampling is SMEs batik which has been operating for three years or more. The results revealed that open innovation strategies significantly positively affected eco-innovation while eco-innovation significantly positively affected competitive advantage and SMEs performance. Environmental uncertainty strengthened the eco-innovation relationship on competitive advantage, but not on the SMEs’ performance.

10

The Role of Planned Behavior in Predicting Customer Orientation

Hasanbarog Zhila Mahrooz, Rasouli Eshaq, Ardabili Farzad Sattari, Azadi Behnam

Management

|

2022

|

Vol. 26, no. 2

41--62

EN

The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturation. Data were collected using in-depth semi-structured interviews and were analyzed using thematic analysis and MAXQDA software. The results showed that attitude toward behavior (favorable behavior, pleasant behavior, behavior appraisal), subjective norms (peer pressure, family pressure, social pressure), perceived behavioral control (past experience, anticipation of future events, environmental norms), knowledge (up-to-date knowledge, behavior-related knowledge, education), ethical norms (responsibility, ethical principles, resilience), and discipline (organization, order, streamlining) are important components in predicting customer orientation in the gas industry. The results can help managers in the energy sector to improve their customer orientation and performance through planned behavior.

11

Functional integration and competitive advantage of food and beverages manufacturing firms in Kenya

Mogaka Conrad Ochego, Odari Sammy, Arani Wycliffe

Journal of Sustainable Development of Transport and Logistics

|

2022

|

Vol. 7, No. 1

99--111

EN

The major aim of this study was to establish the relationship between functional integration and competitive advantage of food and beverages manufacturing firms in Kenya. The study adopted a cross-sectional survey. The target population was managers working along the supply chain from 270 food and beverage manufacturing firms in Kenya. The two-stage sampling design was employed. The first stage, cluster random sampling, obtained 73 food & beverages manufacturing firms. Second stage, convenience sampling, selected two participants from the 73 selected firms. Thus, a sample size of 146. Questionnaires were used to collect primary data using both the drop and pick and mailing methods. Secondary data was obtained through document analysis. Data were analyzed using SPSS version 28 to generate descriptive and inferential statistics. The study found that functional integration had a positive significant linear relationship with a competitive advantage. Additionally, the competitive advantage is anticipated to grow for every unit increase in functional integration. Thus, the study concludes that the parameters of functional integration are crucial in enhancing a company's competitive advantage in the food and beverage industry. Consequently, the study recommends that improvements in integrating functions internally should be strategically implemented.

12

Zmiany w zarządzaniu łańcuchami dostaw przed pandemią COVID-19 i w pierwszych miesiącach pandemii. Cz. 2

Gąsowska Magdalena K.

Gospodarka Materiałowa i Logistyka

|

2022

|

nr 12

21--33

PL

Artykuł stanowi drugą część opracowania, którego celem jest prezentacja zmian w zarządzaniu łańcuchami dostaw przed pandemią COVID-19 i w pierwszych miesiącach pandemii oraz ocena wpływu tych zmian na budowanie przewagi konkurencyjnej na przykładzie wybranych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. Podjęto w nim próbę pogłębionej analizy najważniejszych, w przekonaniu autorki, aspektów zmian w zarządzaniu łańcuchami dostaw wybranych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych w latach 2018–2020 oraz oceny wpływu tych zmian na proces budowania przewagi konkurencyjnej badanych firm.

EN

The article constitutes the second part of the study which aim is to present changes in supply chain management before the COVID-19 pandemic and in the first months of this pandemic as well as to assess the influence of these changes on building a competitive advantage on the example of the selected Polish production, trade and service enterprises. It attempts to carry out an in-depth analysis of the most important, in the opinion of the author, aspects of changes in supply chain management of the selected Polish production, trade and service enterprises in 2018–2020 and to assess the influence of these changes on the process of building a competitive advantage of the surveyed companies.

13

Zmiany w zarządzaniu łańcuchami dostaw przed pandemią COVID-19 i w pierwszych miesiącach pandemii. Cz. 1

Gąsowska Magdalena K.

Gospodarka Materiałowa i Logistyka

|

2022

|

nr 11

2--15

PL

Artykuł stanowi pierwszą część opracowania, którego celem jest prezentacja zmian w zarządzaniu łańcuchami dostaw przed pandemią COVID-19 i w pierwszych miesiącach pandemii oraz ocena wpływu tych zmian na budowanie przewagi konkurencyjnej na przykładzie wybranych polskich przedsiębiorstw produkcyjnych, handlowych i usługowych. Przedstawiono w nim istotę i kierunki zarządzania współczesnymi łańcuchami dostaw. Opisano metodykę badań i dokonano skrótowej charakterystyki badanej populacji. Zaprezentowano wyniki badań dotyczące wybranych uwarunkowań zarządzania procesami logistycznymi w badanych przedsiębiorstwach w latach 2018–2020.

EN

The article constitutes the first part of the study which aim is to present changes in supply chain management before the COVID-19 pandemic and in the first months of this pandemic as well as to assess the influence of these changes on building a competitive advantage on the example of the selected Polish production, trade and service enterprises. It presents the essence and directions of managing contemporary supply chains. The research methodology has been described and a short description of the examined population has been made. The results of the research concerning selected conditions for managing logistics processes in the surveyed enterprises in 2018–2020 have been presented.

14

The effect of green supply chain management practices on the competitive advantages and organizational performance

Astawa I. Ketut, Pirzada Kashan, Budarma I.Ketut, Widhari Cokorda Istri Sri, Suardani Anak Agung Putri

Polish Journal of Management Studies

|

2021

|

Vol. 24, No. 1

45--60

EN

The concern of academics and practitioners towards the environment and the inclusion of green practices in the supply chain is important in the literature. However, in the context of the hospitality industry, further investigation is needed. The present study aims to examine the nexus between green supply management practices on the competitive advantage and organizational performance of 5-star hotels in Bali, Indonesia. The quantitative design adopted in this study involved 145 respondents from 5-star hotels in Bali, Indonesia, then analyzed using SmartPLS software. The results revealed that green supply chain management practices positively and significantly affect the performance and competitive advantage of five-star hotels. Also, the results show that competitive advantage functions as a mediator. The theoretical research findings are the relationship between variables, especially competitive advantage as a mediator variable, while from a practical point of view it shows that managers need to build competitive advantage to strengthen hotel business performance. Therefore, green supply chain management practices are recommended to be applied in five-star hotels as an effective competitive advantage strategy.

PL

Troska naukowców i praktyków o środowisko oraz włączenie zielonych praktyk w łańcuch dostaw jest ważnym tematem w literaturze. Jednak w kontekście branży hotelarskiej potrzebne są dalsze badania. Niniejsze badanie ma na celu zbadanie powiązania między praktykami ekologicznego zarządzania dostawami a przewagą konkurencyjną i wydajnością organizacyjną 5-gwiazdkowych hoteli na Bali w Indonezji. Projekt ilościowy przyjęty w tym badaniu objął 145 respondentów z 5-gwiazdkowych hoteli na Bali w Indonezji, a następnie został przeanalizowany za pomocą oprogramowania SmartPLS. Wyniki wykazały, że praktyki zarządzania zielonym łańcuchem dostaw mają pozytywny i znaczący wpływ na wyniki i przewagę konkurencyjną hoteli pięciogwiazdkowych. Pokazują również tę przewagę konkurencyjną jako mediatorzy. Wyniki badań teoretycznych dotyczą relacji między zmiennymi, zwłaszcza przewagi konkurencyjnej jako zmiennej mediatora, natomiast z praktycznego punktu widzenia pokazuje to, że menedżerowie muszą budować przewagę konkurencyjną, aby wzmocnić wyniki biznesowe hoteli. Dlatego zaleca się stosowanie praktyk zarządzania zielonym łańcuchem dostaw w hotelach pięciogwiazdkowych jako skutecznej strategii przewagi konkurencyjnej.

15

Safety as an element of creating competitive advantage among airlines given the example of the Airbus A350 XWB and the Boeing 787 Dreamliner aircraft

Rutkowski Marcin

Zeszyty Naukowe. Transport / Politechnika Śląska

|

2020

|

z. 108

201--212

EN

The competitive advantage of the passenger air transport market is a significant part of airline operations. An important element, a condition that may determine the achievement of competitive advantage, is the issue of safety, which also applies to the operation of aircraft. An example of creating an effective competitive advantage may be the operation of a new aircraft by air carriers. This article presents the process of creating a competitive advantage on the example of the Airbus A350 XWB and the Boeing 787 Dreamliner aircraft considering the safety aspect, which in the case of new means of transport in civil aviation may primarily concern the seeming childhood diseases occurring in the initial use of new aircraft. This article, in the form of comparative analysis, indicates the key features that determine the attractiveness of the new aircraft as a product on the passenger air transport market. Secondary data on the characteristics of the Airbus A350 XWB aircraft were used and compared with the data of the Boeing 787 Dreamliner to illustrate the properties that may indicate the manufacturer's superiority. Furthermore, this article proposes a scheme of creating competitive advantage in passenger air transport, which can be a model for creating a competitive advantage in civil aviation. The close relationship between the economic and technological aspects in creating competitive advantage was buttressed as well. This article also analysed secondary data related to the numer of ordered and used aircraft and aviation events registered on the website: https://aviation-safety.net [8], which could have an impact on the level of safety of flight operations. Brought to the fore were situations in which the seeming childhood diseases in aircraft operated by the American manufacturer, Boeing 787 Dreamliner, such as defects in engines, power elements and risks associated with the use of composite materials, which were first used on such a large scale in the construction of wide-body aircraft.

16

Personal data protection as an element of competitive advantage

Żywiołek Justyna, Nedeliaková Eva

System Safety : Human - Technical Facility - Environment

|

2020

|

Vol. 2, nr 1

55--61

EN

The article presents results of research on the information flow between the client and the company, inside the company, and the problems encountered by both parties in the data exchange process. Also included are methods of securing information through unauthorized disclosure, disclosing ideas to other clients. The basis of the study was a survey directed to 75 customers ordering in the examined enterprise and a survey among 40 employees of that enterprise. The study was also based on an in-depth conversation with employees of the examined company employed at various levels. The survey shows that the clients and employees of the surveyed company are aware of the high value of information, and its security is considered one of the priorities. The survey clearly shows that customers praise data protection activities, they treat it as an element used to care for the interests of the customer, as a further environment of the product or service they purchase. However, there are often errors due to customer ignorance, communication problems, and lack of knowledge of employees. The study covered the importance of information in an enterprise as part of its competitive advantage, the reasons for investing in information protection, the occurrence of incidents, the degree of information security, and actions taken to protect information in an enterprise.

17

Importance of visual management in metal and automotive branch and its influence in building a competitive advantage

Knop Krzysztof

Polish Journal of Management Studies

|

2020

|

Vol. 22, No. 1

263--278

EN

The aim of the study is to assess the extent to which visual management is significant in the production process on detecting problems in the production hall and in building an internal competitive advantage in the studied two strategic branches in Poland: metal and automotive. The innovative "BOST - Toyota's management principles in questions" survey research was used to assess visual management's importance. 20 companies were surveyed, and responses were obtained from 689 respondents. Analyses showed greater importance of visual management in the metal branch than in the automotive branch, while the greater impact of this system on revealing problems and building a competitive advantage in the automotive branch, which resulted from the specific objectives of this system in the analysed branches. The results emphasize the specific background of the importance of visual management in the analysed branches. The analysis linking the importance of the visual management system with the impact on creating a competitive advantage meets the expectations of managers looking for alternative and low-cost ways to increase the company's competitiveness. Companies need to understand that the sooner a problem is discovered, the better, because sooner can be taken corrective action to prevent it from happening again. Effective detection problems in the production hall supported by the visual management tools and their elimination is a way of reducing costs and building an internal competitive advantage.

PL

Celem pracy jest ocena, na ile zarządzanie wizualne jest istotne w procesie produkcyjnym w wykrywaniu problemów na hali produkcyjnej oraz w budowaniu wewnętrznej przewagi konkurencyjnej w badanych dwóch strategicznych branżach w Polsce: metalowej i motoryzacyjnej. Do oceny znaczenia zarządzania wizualnego wykorzystano innowacyjne badanie ankietowe „BOST - Zasady zarządzania Toyotą w pytaniach”. Przebadano 20 firm, a odpowiedzi uzyskano od 689 respondentów. Analizy wykazały większe znaczenie zarządzania wizualnego w branży metalowej niż motoryzacyjnej, natomiast większy wpływ tego systemu na ujawnianie problemów i budowanie przewagi konkurencyjnej w branży motoryzacyjnej, co wynikało ze specyficznych celów tego systemu w analizowanych branżach. Wyniki uwypuklają specyfikę znaczenia zarządzania wizualnego w analizowanych branżach. Analiza łącząca znaczenie systemu zarządzania wizualnego z wpływem na tworzenie przewagi konkurencyjnej wychodzi naprzeciw oczekiwaniom menedżerów poszukujących alternatywnych i niskokosztowych sposobów na zwiększenie konkurencyjności firmy. Firmy muszą zrozumieć, że im szybciej problem zostanie wykryty, tym lepiej, ponieważ szybciej można podjąć działania naprawcze, aby zapobiec jego ponownemu wystąpieniu. Skuteczne wykrywanie problemów na hali produkcyjnej wsparte narzędziami zarządzania wizualnego i ich eliminacja to sposób na redukcję kosztów i budowanie wewnętrznej przewagi konkurencyjnej.

18

Achieving the competitive advantage by using Customer Relationships Management (CRM)

Amer Raheem Sharrad, Abdulwahhab Fadiyya Lutfi

Polish Journal of Management Studies

|

2020

|

Vol. 21, No. 1

61--70

EN

The aim associated with this article is to examine the impacts of customer satisfaction and customer value on the competitive advantage strategies such as cost leadership strategy, differentiation strategy, and concentration strategy. This study used the questionnaire method to collect the data while PLS-SEM was used to test the hypotheses. This study found that customer satisfaction and customer value have a significant positive association with competitive advantage strategies such as cost leadership strategy, differentiation strategy, and concentration strategy. These results show that the increased interest in removing Customer Relationships Management (CRM) will increase the competitive advantage in telecommunications companies.

PL

Celem związanym z tym artykułem jest zbadanie wpływu zadowolenia i wartości klienta na strategie przewagi konkurencyjnej, takie jak strategia przywództwa kosztowego, strategia różnicowania i strategia koncentracji. W badaniu wykorzystano metodę kwestionariuszową do zebrania danych, podczas gdy do przetestowania hipotez zastosowano PLS-SEM. Badanie wykazało, że zadowolenie klienta i wartość klienta mają znaczący pozytywny związek ze strategiami przewagi konkurencyjnej, takimi jak strategia przywództwa kosztowego, strategia różnicowania i strategia koncentracji. Wyniki te pokazują, że zwiększone zainteresowanie usunięciem zarządzania relacjami z klientami (CRM) zwiększy przewagę konkurencyjną w firmach telekomunikacyjnych.

19

Model approach to brand implementation as a prerequisite for shaping the capital of a territorial brand

Lutek Piotr

Organizacja i Zarządzanie : kwartalnik naukowy

|

2020

|

nr 4

59--68

EN

Introduction/background: A number of places have some difficulty implementing their brands due to the fact that there is no coherent framework within which they could expect some measurable results or monitor the process, and most importantly, they are totally incapable of controlling the return on investment in branding. Aim of the paper: The article puts forward a model which, irrespective of the size of the place and the extent to which the brand has been developed, introduces order into the process of brand building, indicating the point at which a brand is and optimizing the way for a brand to become an asset and a part of the equity. Materials and methods: The model is based on miscellaneous experiences comprising case studies, observations and results analysis of more than 15 place branding projects that were undertaken in Poland over the last 10 years. The project of building the brand of the city of Lublin has been based on this very model. Results and conclusions: Any local government that has at its disposal limited financial, human or any other resources can successfully use this model owing to its flexibility, clarity and simplicity.

20

The nexus between supplier quality management and organization’s competitive advantage : an empirical evidence

Ali Khairul Anuar Mohd

LogForum

|

2020

|

Vol. 16, no. 1

161--170

EN

Background: Due to the increasing demand on product quality and operation efficiency, supplier quality management has become increasingly important in supporting organizations to achieve the desired excellence. With the rapid globalization happening in these few decades, the business world is experiencing a higher complexity phase. However, there are only a limited number of studies that has been conducted on supplier quality management (SQM) and organization’s competitive advantage (OCA) in the context of multinational corporations (MNC). The purpose of this study is to identify critical elements in supplier quality management as well as testing the significance of supplier quality management in affecting organization’s competitive advantage. Methods: This study employed self-administered questionnaire that has been distributed to 355 respondents and the data is analyzed using Statistical Program for the Social Science (SPSS) software version 23. The population of study is concentrated on multinational corporations in Malaysia. Results: The results revealed that 5 elements have been identified as critical elements for supplier quality management namely Tracking of Cost of Supplier Quality, Supplier Audit, Supplier Scorecard, Close Loop Corrective Action and Engagement of Suppliers in Quality System. Conclusions: The findings of the study show that supplier quality management is found to be significantly affecting organization’s competitive advantage in positive direction. The managerial implications of this study have been discussed as well.

PL

Wstęp: Ze względu na wzrastające wymagania odnośnie jakości wyrobów oraz efektywności operacji, zarządzanie jakością dostawcy staje się coraz istotniejszym elementem wspomagającym uzyskanie przez organizację pożądanej skuteczności. Wraz z gwałtownym wzrostem globalizacji na przestrzeni ostatnich kilku dziesięcioleci, wzrasta również stopień kompleksowości operacji biznesowych. Mimo to istnienie niezbyt duża liczba badań poświęconych zarządzaniu jakością dostawcy (SQM) oraz przewagą konkurencyjną organizacji (OCA) w kontekście międzynarodowych korporacji (MNC). Celem tej pracy jest zidentyfikowanie elementów krytycznych w zarządzaniu jakością dostawcy jak również przetestowanie istotności wpływu zarządzania jakością dostawcy na przewagę konkurencyjną organizacji. Metody: W pracy wykorzystano specjalnie do tego celu przygotowaną ankietę, na którą zebrane odpowiedzi od 35 ankietowanych. Uzyskane w ten sposób dane poddano analizie statycznej przy pomocy programu statystycznego Social Science (SPSS) wersja 23. Populacja poddana badaniom była skoncentrowana w międzynarodowych korporacjach w Malezji. Wyniki: Na podstawie uzyskanych danych zidentyfikowano 5 elementów jako elementy krytyczne dla zarządzania jakości dostawcy: śledzenie kosztu jakości ostawcy, audyt dostawcy, ocena dostawcy, działania korygujące oraz zaangażowanie dostawców w system jakości. Wnioski: Uzyskane w pracy wyniki wskazują, że zarządzanie jakości dostawcy istotnie wpływa w sposób pozytywny na uzyskanie przez organizację przewagi konkurencyjnej.