Wyniki wyszukiwania - BazTech

1

Generation Y & Z towards wellbeing tourism – challenge or necessity for the tourism industry?

Dziadkiewicz Anna, Lindell Lali, Minga Zuzanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2023

|

z. 173

113--130

EN

Purpose: The purpose of this article is to present the consumer behavior of two generations -Y and Z - in the tourism market and to show how the concept of wellbeing tourism fits the needs and expectations of the two analyzed groups. Design/Methods/Approach: The article used a systematic literature review based on the SCOPUS database. A search for the term "wellbeing" in abstracts, titles and as keywords identified 107 571 articles. After applying search restrictions to the term "wellbeing tourism" and "social sciences," 12 articles were identified. After reviewing the content, only 9 articles referred to the concept under discussion, indicating a significant unstructured research gap in this area. The article further includes excerpts from reports and analyses, conducted as part of projects, on the implementation of wellbeing tourism in the South Baltic region. Findings: Critical analysis of the literature and experience gained from wellbeing tourism projects revealed challenges of a socio-demographic and technological nature. These challenges result from changes in the macro-environment and are closely interrelated. For example, the changing attitudes of representatives of generations Y and Z toward tourism are closely related to their increased awareness of the importance of wellbeing in their lives. In addition, the development of digital marketing is closely related to the growing popularity of these services among young buyers. Research limitations: The authors described tourists from generations Y and Z, in terms of their approach to wellbeing tourism. It should be noted that dynamic changes in the environment may affect the emergence of new behaviors that are not presented in the article. Therefore, there is a need to develop future research using qualitative and quantitative methods to develop a more accurate picture of the groups studied in terms of their evaluation of wellbeing offerings. Practical/social implications: The article can help tourism companies understand the behavior of Generation Y and Z tourists and identify solutions that can contribute to the preparation of wellbeing offers that meet their expectations. Originality/Value: A systematic review of the literature and an analysis of its content allowed the creation of a compendium of knowledge on wellbeing tourism aimed at generations Y and Z. In addition, steps have been taken to consolidate this approach within management science. These activities will likely make it possible to direct perspectives on the perception of this phenomenon, and also to sort out the conceptual chaos in this area. The review of the issues and the general and synthetic considerations carried out are part of the stream of studies on consumer behaviour.

2

A university level educational offer for the 'Y'generation successors of Polish family firms-background

Dźwigoł-Barosz Mariola

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2019

|

z. 136

109--121

EN

Family businesses play a crucial role in the Polish economy, making up around 36% of the entire SME sector. The development of family companies has been connected to various dilemma, concerning, among others, their continuity and succession. In Polish family-owned businesses, there has appeared a long-expected moment of handing over power to the upcoming generations, i.e. to the so-called Y generation that is now pursuing their university studies. The author of the article has presented the characteristics of ‘Y’ generation successors, with a special emphasis on their distinctive features, as well as backing statistical data. The main core of the paper includes a proposal of a university programme for future managers of family companies. The programme, consisting of 5 modules, revolves mainly around the specific and complex character of the succession process, information policy within the said process, developing managing successors’ managerial skills, with a particular emphasis on their enhancement, as well as informing about the organisational culture of family businesses and the formal and legal conditions of successions.

3

The use of maas services: an example of the Polish Y generation

Szmelter-Jarosz Agnieszka

Information Systems in Management

|

2019

|

Vol. 8, No. 1

57--68

EN

Socio-economic changes and evolving IT environment led to the emergence of new mobility solutions, very popular in urban areas. New Mobility Services (NMS), including Mobility-as-a-Service (MaaS) are now an integral part of short- and longdistance transportation service portfolio in many countries and are offered both by companies (public or private) and individual bidders. The challenge for the service providers is now to adjust the business models of those solutions to the customers’ needs. The particular layers of designing MaaS solutions are crucial to meet the requirements of users, especially young adults (Y generation), considered as the primary target group for MaaS offer. Therefore, the study aims to examine the level of awareness of the MaaS market offer and, in addition, a range of use of those solutions.

4

Research development: creativity and innovation’s place in engineering education

Duse D.-M., Duse C. S.

AGH Drilling, Oil, Gas

|

2018

|

Vol. 35, no. 3

423--431

EN

Is creativity a given by nature? Is this a legitimate question of all people that realize the value of creativity and hope to find more of it in each human being as often as possible? By learning more and more about creativity, we can better discover its direct connection to a certain domain. It is considered to be the aptitudes, knowledge, and personality characteristics that sustain and lead to creative thinking – to the creative behavior needed to have a creative a specific background to the developing domain. Different domains need to have different personality abilities, knowledge, aptitudes, and characteristics. The tests applied to the students belonging to engineering study programs increase the conviction that creativity is lacking in their knowledge abilities. The engineering profession is realized by means of a solution projection that has appeared, and creativity is the instrument that is used by engineers in solving their problems. The tests results have shown modest creative abilities that are valid for the students of both the universities of Romania as well as in Poland. More than that, although they belong to a promising generation (“the Y generation”), the modest dimension of their creativity is exclusively due to the modest system of education in promoting creativity. Solutions are at the hand of academic management: by means of bettering of the engineering curricula, of bettering the didactic behavior of the academic staff, and by means of sustaining the creativity concept in an engineering education.