Wyniki wyszukiwania - BazTech

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Student internships as a tool for assessment of the employer brand

Wawer Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

663--677

EN

Purpose: At present, one of the most important challenges faced by employers is to find, employ and retain talents. Attracting the best interns can be the way of creating the company’s brand as an attractive employer for Generation Z. The management of an internship programme with good preparation can strengthen the employer’s brand from the close supervision of engaged mentors and managers. The aim of the research is to identify the impact of the assessment of the internships carried out by students on their perception of the employer brand. Design/methodology/approach: The survey has been conducted in Poland in the period 2019-2021 among 789 full-time students in different fields of study. The paper presents a quantitative analysis of the obtained data in the cross-section of the respondent's study level (bachelor’s and master’s). The theoretical part of the article explained the essence of employer branding in a contemporary organisation and the meaning of internships as an employer branding tool for Generation Z. Findings: The answers of respondents reveal that the overall assessment of the internship affects their willingness to work at the given company and to recommend the company to others. The experiences gained during the internship, mentors involvement, and the way the internships are prepared and carried out by the company, have an impact on the assessment of the employer brand and influence the decision of Generation Z to participate in recruitment processes in this company as well as the selection of this employer as the future workplace. Research limitations/implications: The size of the surveyed group does not allow for the formulation of general conclusions. However, the obtained results may be the basis for further in-depth studies on the problem. Similar research could be conducted to establish the opinion of employers and university representatives with a broader consideration of other variables. Practical implications: The conclusions of the study will deliver the enterprises valuable information about the importance of internships for the acquisition and retention of future employees from Generation Z, and building the employer brand in the labour market. Originality/value: The obtained results allowed to fill the research gap concerning the perception of the representatives of Generation Z regarding the student internships in the context of the assessment of employer brand.

2

Generation Z in uncertain time of Sars-Cov-2 – how do they feel far away from office?

Żarczyńska-Dobiesz Agnieszka, Chomątowska Barbara, Janiak-Rejno Iwona, Strugała Andrzej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 159

513--524

EN

Purpose: In response to the outbreak of the Covid-19 pandemic, many employers have decided to switch to remote work. This form of work has become a new professional reality for employees representing all generations. Each of them in their own way found themselves in these new working conditions. The article focuses on the experience of the youngest cohort of workers in this regard. The main goal of the paper is to recognize the experience of Generation Z employees in the area of remote work and to identify key factors that, in the opinion of representatives of Generation Z, favor or limit remote work in an uncertain time of Covid-19. Design/methodology/approach: The authors conducted a diagnostic survey with a survey questionnaire. The questionnaire was carried out using the CAWI method. It was filled in by 334 respondents who represent Generation Z, professionally active, who worked remotely during the pandemic. As many as 310 questionnaires were selected for the final analysis. Findings: Young people like the model of remote work because they can derive many benefits from it. Representatives of Generation Z wonder whether the return to office work will deprive them of their privileges and make them submit to a certain discipline and rules applicable there. Research limitations/implications: Due to the limitations of the research sample it is important to underline that generalizing the research results must be done with caution. The authors of the article intend to continue the research carried out on the discussed topic, as well as in the field of adaptability to remote work of other three generations: Y, X, and BB. Practical implications: Recognition of experience of both employers and young employees in the field of remote work, there is a great opportunity for new solutions in HRM and work management, more relevant to the challenges of the pandemic and post-pandemic world of work. Originality/value: The paper analyzes the remote work experience of employees in pandemic reality. Its value is to look at the issue from the perspective of the experience of the youngest employees representing Generation Z. The article is addressed to human resources managers.

3

Green sustainability: factors fostering and behavioural difference between Millennial and Gen Z: mediating role of green purchase intention

Lavuri Rambabu, Jusuf Eddy, Gunardi Ardi

Ekonomia i Środowisko

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2021

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nr 1

8--38

EN

This exploratory study examines the factors that promote green purchasing intentions and understand the differences between the two generations, such as millennial and Generations Z, on green purchasing behaviour. Data collected from 372 respondents from two generations from three southern Indian states. Purposive and snowball samplings were adopted in the selection of respond-ents. The data was analyzed using the IBM SPSS 23.0 package using Factor Analysis, Pearson Correlation, Multiple Regression, and t-test. Subjective norms (SNs) had no significant association with Green purchase intentions (GPI). Variables such as media exposure (ME), environmental concern (EC), environmental knowledge (EK), and attitude (EA), Perceived Behavioural Control (PBC) had a significant impact on the GPI. Shopper’s purchase intention substantially impacted their buying behaviour of green products, and these results supported the TPB model. The ME, SNs, and PBC variables did not show any behavioural differences between the two generations. Still, variables such as EK, EC, EA, and GPI showed a behavioural difference in purchasing green products.

PL

Praca przedstawia czynniki, które promują zakupy ekologiczne i pozwalają zrozumieć różnice między dwoma pokoleniami: „millenialsów” i pokolenia Z w badanym aspekcie. W pracy wykorzystano dane zebrane od 372 respondentów reprezentujących dwa pokolenia pochodzące z trzech południowych stanów Indii. Dane analizowano za pomocą pakietu IBM SPSS 23.0, przy użyciu analizy czynnikowej, korelacji Pearsona, regresji wielorakiej i testu t. Subiektywne normy (SN) nie miały istotnego związku z intencjami zakupów zielonych (GPI). Zmienne, takie jak ekspozycja na media (ME), troska o środowisko (EC), wiedza o środowisku (EK) i nastawienie (EA), postrzegana kontrola behawio-ralna (PBC) miały znaczący wpływ na GPI. Zamiary kupujących znacząco wpłynęły na ich zachowania zakupowe dotyczące produktów ekologicznych, a wyniki te zostały potwierdzone przez model TPB. Zmienne ME, SN i PBC nie wykazały żadnych różnic behawioralnych pomiędzy dwoma pokoleniami. Mimo to zmienne, takie jak EK, EC, EA i GPI wykazały różnicę w zachowaniu przy zakupie produktów ekologicznych.