Wyniki wyszukiwania - BazTech

Ograniczanie wyników

2 2023

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: Creating Shared Value

Sortuj według:

Ogranicz wyniki do:

CSV Revolution or evolution of the CSR concept

Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 173

419--431

Purpose: The concept of value is not limited to the financial criterion alone. Value in modern economics is gaining prominence as a multifaceted concept because of the possibility of interpreting it from the customers' point of view. In order to meet market expectations of the demand side, the concept of value co-creation is evolving. The aim of the article is to indicate the systemic differences between CSR and CSV, paying particular attention to the aspect of considering the concept of value. As an example of good practice, the author chose to present the activities of a company implementing a CSV strategy. Design/methodology/approach: Businesses are learning from their mistakes and, abandoning unfair greenwashing practices, are choosing to pursue goals that fit into the concept of Shared Value Creation (Porter, Kramer, 2011). Based on a case study, this article will present the evolution of the CSV concept and the effects of its application in business practice. The activities carried out by the 'Inne Beczki' brewery, were classified as implementation of the concept of creating shared value. Research metods is critical review (comparison of CSR and CSV) and case study based on 'Inne Beczki' brewery. Findings: Creating Shared Value is an opportunity for smaller businesses to provide relational support and influence improved social wellbeing without having to sacrifice the financial benefits of the business. The example presented here is evidence of the CSV strategy in the market space. Thus, through this work it is possible to grasp the differences, in the context of the concept of value, between CSR and CSV. Research limitations/implications: In line with the case study approach, the author focused on one company that operates in a specific segment (FMCG) and in a specific territorial area (Polish market). Originality/value: The unique value of this article is presenting the concept of Creating Shared Value, which is not often described with an example from the business space. The author’s aim is to present, by means of a case study, actions initiated by a business which, by carrying out an action for a shelter, became part of the concept of creating shared value. In addition, by releasing a limited series of bottles, it increased public awareness of the problem of animal homelessness, as evidenced by the increased adoption of the animals presented on the labels. Due to the greater popularity of CSR, all activities of companies that merely have the appearance of additional pro-social activity are incorrectly referred to as CSR. By making a comparison and presenting a concrete example, the author shows that the topic of segmenting activities and attributing them to more specific categories needs to be deepened and can be a direction for future research. Social implications: The author believes that this article will influence the popularisation of similar business practices. She sees the presented case study as an example of good practice and the realisation of some of the programme assumptions of the CSV concept.

A decade of research on creating shared value conception: a structured systematic review and future research avenues

Lemańczyk Joanna, Szymkowiak Andrzej

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 173

401--418

Purpose: Contemporary company management is not only about maximizing profits, but also considering the needs of individual interest groups—a situation that invites special attention to the problems of sustainable consumption. Initiatives like Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) are an opportunity for companies to help specific groups in need. A decade ago, criticisms of CSR motivated the creation of a new concept (CSV) that assumes a co-creation of value between companies and customers. However, the discussion around this concept has been fragmented; thus, this paper aims to conduct a comprehensive review of the literature around the CSV concept. Design/methodology/approach: Bibliometric analysis and TCCM (Theory, Characteristics, Context and Methodologies) analysis were applied to 46 thematic works. Findings: This analysis revealed some questions about CSV that merit further research. Basing on 46 articles we can state that most of the research around CSV concerns highly developed countries, whose economic stability may shape how often people decide to help others. For instance, we found no research that examines strongly supportive communities and how they behave to generate community wealth. Research limitations/implications: We limited the search to publications in English, we did not consider other potentially relevant articles published in other languages. Moreover the analyzed articles came from one data source (Web of Sciences bibliographic database). Originality/value: The analysis of the literature on the subject is of unique value; moreover, it helps to define the direction of the CSV concept. Furthermore, based on the analysis of the TCCM, it is worth exploring the consumer side of the shared value creation process in the future. Gaining more complete knowledge of all participants in the process may serve in the future to build long-term relationships affecting the overall wellbeing and development of the region, in which the co-operative process takes place.