Wyniki wyszukiwania - BazTech

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Modern technological means used by modern companies in marketing communication

Tarapata Jolanta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 159

437--448

EN

Purpose: The purpose of the study is to identify the marketing tools most often used in communication with stakeholders by enterprises located in Poland, with different business profiles, different forms of ownership, differing in ownership capital and number of employees, to show the frequency of their use of modern tools in marketing communication and to determine their position in relation to traditional tools. In addition, to present significant differences between enterprises with the mentioned attributes in the frequency of their use of instruments. Design/methodology/approach: The survey was conducted on a random sample of 225 enterprises in July-September 2020 throughout Poland (16 provinces). The method used in the study was a diagnostic survey. Findings: The results of the research prove that an important feature of marketing communications of modern enterprises is the integration of promotional instruments and activities. Tools based on new technologies are gaining popularity, but they are not displacing traditional tools. The frequency with which organizations use selected marketing tools is determined by various attributes of the organization, i.e. the business profile and size of the organization, especially the ownership capital. Research limitations/implications: The results of the survey prompt a broader and more in-depth analysis of the marketing activities of modern companies in the context of the marketing tools they use. This primarily concerns the determination of the recipients of marketing messages, the frequency of communication with them through selected instruments. Practical implications: The survey results show that foreign-owned companies are using more traditional and new marketing communication instruments. Therefore, companies with Polish capital need to accelerate the integration of promotional instruments and activities in the activity. Originality/value: The article is primarily of cognitive value, emphasizing the importance of modern technologies in the marketing activities of enterprises. Consequently, it can be an element that stimulates the management of modern organizations to seek and apply marketing instruments using the latest technological solutions to reach specific groups of stakeholders.

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Zabiegi technologiczne zwiększajace prognozowaną żywotność osi zestawów kołowych

Sobaś M.

Pojazdy Szynowe

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2011

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Nr 4

43-54

PL

W artykule przedstawiono środki technologiczne zwiększające żywotność osi zestawów kołowych w układach biegowych tocznych oraz napędnych układów biegowych pojazdów trakcyjnych. Istotny wkład w zakresie rozwoju kryteriów technologicznych i badań odbiorczych osi zestawów kołowych wnosi nowa norma PN-EN 13261:2009. Przedstawiono porównanie tych kryteriów z dotychczas obowiązującymi przepisami UIC oraz krajowymi. Artykuł został opracowany w ramach projektu badawczo-rozwojowego Nr R 10 004806/2009 pt. "Mikroprocesorowy system diagnostyczny głównych systemów trakcyjnego pojazdu szynowego uwzględniający ocenę bieżącą i prognozowanie stanów", finansowanego z budżetu Ministerstwa Nauki i Szkolnictwa Wyższego”.

EN

The technological means to increase the service life of the axles of wheelsets in the running systems and the driving running systems of the traction vehicles are presented in this article. The significant contribution to the development of technological criteria and acceptance tests of the axles of wheelsets is presented by a new standard PN-EN 13261:2009. The comparison of these criteria to the existing UIC regulations and national regulations is presented. This article was written within the research and development project No. R 10 004806/2009 titled „ Diagnostic microprocessor system of the main traction systems of the traction vehicle taking into account the current assessment and prediction of the conditions", financed from the budget of the Ministry of Science and Higher Education.

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Zintegrowany komputerowy system projektowania procesów montażu

Izdebski K.

Archiwum Technologii Maszyn i Automatyzacji

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2002

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Vol. 22, Nr 2

193-202

PL

W artykule przedstawiono metodę projektowania montażu ze wspomaganiem komputerowym w ramach czterech głównych segmentów: opisu wyrobu, relacji poprzednictwa części (jednostek), symulacji komputerowej, analizy wyników. Przedstawiono także program „Baza środków technologicznych montażu".

EN

The paper presents the design method with the aid of computer within four main segments: product description, predecessor relations of the units, computer simulation, data analysis. The program ,,The base technological means of assembly" was also presented.