Wyniki wyszukiwania - BazTech

1

Strengthening customer relationships and the development potential of service enterprises

Lemańska-Majdzik Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 194

233--244

EN

Purpose: The aim is to indicate how strengthening customer relationships affects the development potential of enterprises. Design/methodology/approach: The reasoning is based on the results of a study on a group of 184 service enterprises employing more than 10 employees. The research was carried out in 2022. The research tool was an original survey questionnaire, which was assessed for reliability. After formal evaluation, the collected data were subjected to statistical analysis, including the use of descriptive statistics and non-parametric statistics. Findings: Research has shown that most of the activities of service enterprises in the area of strengthening relationships with customers have a positive impact on the development potential of enterprises, including enterprise revenues, market share, the level of employment and investments in the company, and the level of use of new technologies and information solutions. Research limitations/implications: The research conducted has its limitations in the form of a small research group from the Silesian Voivodeship. In the future, it is planned to expand the research on a representative group, which will enable a broader exploration of the problem and the identification of the determinants of the competitiveness of service enterprises in the era of a difficult business environment. Practical implications: The results of the study on a group of service enterprises allow management practitioners to indicate which activities in the area of strengthening customer relationships positively determine the enterprise's potential, which determines its market competitiveness. Originality/value: The novelty of the study is the analysis of the impact of activities in the area of strengthening customer relationships on the company's results, called development potential, which determines the market competitiveness of service enterprises. The research results can be a guide in managing customer relations in service enterprises.

2

Proactivity, organizational trust and motivation in development potential of franchising companies

Okręglicka Małgorzata, Lemańska-Majdzik Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 191

415--426

EN

Purpose: Franchising activities are highly specific, and research on improving the organization and management of human resources in such companies is rarely conducted due to the overestimation of the rigidity of the franchisee-franchisor agreement in terms of implementing appropriate attitudes and behaviors of organization members, including stimulating proactivity, building organizational support or motivating employees. Hence, the main aim of the study is to determine how motivation, organizational trust and proactivity affect a franchise company's development potential. Design/methodology/approach: The study had a form of questionnaire survey realized among 150 franchise businesses in 2022. The opinions of the respondents were gathered using a 5-point Likert scale. The study's respondents were chosen by purposeful random selection. Once the reliability indicator values had been accepted, a statistical study utilizing descriptive statistics, correlation indicators, and a multiple regression model had been completed. Findings: The research confirmed positive correlations between employee proactivity, organizational trust and internal motivation system and the development potential of franchising companies. The built multiple regression model indicated that these variables significantly influence the development potential of franchisees' companies - the whole model explained 42.8% of variation in the response. Research limitations: The main limitations of the study was not fully representative research sample, thus the study requires further confirmation. The quantitative nature of the study should be extended to include qualitative research explaining the examined relationships. Practical implications: For management practitioners, the development of management tools is recommended to improve internal organization and HR management, which should be created as a complementary element to principles of the franchising system rather than as competing one. Originality/value: The paper's contribution is visible by highlighting the significance of creating an organizational culture based on motivation, internal trust and proactivity in development of organization within the franchising network.

3

Digital competences of human resources of organizations and competitiveness of SME enterprises

Lemańska-Majdzik Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2022

|

z. 159

203--214

EN

Purpose: The purpose of the paper is to assess the impact of digital competences of employees on the level of SME enterprise competitiveness. Design/methodology/approach: The reasoning is based on the results of the research conducted in 2020 on a group of 140 Polish production companies employing up to 249 employees. During the research the author’s survey questionnaire was used, which enabled the assessment of competitiveness of enterprises and digital competences of the respondents. After formal evaluation of the collected data, they were subjected to appropriate statistical analysis using the Statistica 13.3 program. Findings: The study indicated that not all the areas in which employees have digital skills determine the level of enterprise competitiveness, however, digital competences in the area of sale, communication and promotion, customer management and in the area of the market and competition have a positive impact on the level of competitiveness of production companies. Research limitations/implications: The research conducted on a group of production companies in southern Poland has its limitations, which is too small research group, however, the author is planning to continue the research into competitiveness of enterprises of the SME sector, which will enable greater exploration of the research problem undertaken. In the future, the research on a larger research group is planned as well as international research to identify the factors of competitiveness of enterprises operating in European countries. Practical implications: The results of the research make it possible to indicate for business management practitioners which digital abilities of enterprise employees positively determine the company's competitiveness. Originality/value: The novelty of the research the analysis of selected digital competences of enterprise employees and their impact on the market competitiveness of organizations in the SME sector. The results of the research can be used by managers and owners of enterprises in the analyzed sector.

4

Formation of a conceptual model for new services

Skačkauskienė Ilona, Švogžlys Povilas, Lemańska-Majdzik Anna

Polish Journal of Management Studies

|

2019

|

Vol. 19, No. 2

374--384

EN

The purpose of this paper is to formulate the conceptual model of new service development and provide an algorithm for its implementation. The performance of the model, selection of individual elements and the interaction with the external environment are based on the methods of abstracting, logical analysis, synthesis, analogy, and generalization of a complex. The results show that some new service development models are not detailed enough. Usually, the meaning of the elements attributed to the model and the specificity, frequency, and importance of the tasks performing in particular steps are unclear.

PL

Celem tego artykułu jest sformułowanie koncepcyjnego modelu rozwoju nowych usług i dostarczenie algorytmu do jego implementacji. Wykonanie modelu, wybór poszczególnych elementów i interakcja ze środowiskiem zewnętrznym opierają się na metodach abstrakcji, analizie logicznej, syntezie, analogii i uogólnieniu kompleksu. Wyniki pokazują, że niektóre nowe modele rozwoju usług nie są wystarczająco szczegółowe. Zazwyczaj znaczenie elementów przypisanych do modelu oraz specyfika, częstotliwość i znaczenie zadań wykonywanych w poszczególnych krokach są niejasne.