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EN
Purpose: The purpose of this article is to analyze and present the conclusions of the research conducted on leadership and the qualities of a leader that were expected by public sector employees to those who lead their organizations under crisis conditions. Design/methodology/approach: For the purpose of the article, the authors attempted to synthesize views on leadership and the characteristics of a leader. Conducted in 2022 among employees of the public sector, the empirical research using the method of structured interviews was used to analyze attitudes in a crisis situation among managers of public institutions located in Lubuskie and West Pomerania. Findings: The results of the research made it possible to determine the leadership qualities expected by employees of public entities toward management during the COVID-19 pandemic. Research limitations/implications: The analysis presented is not comprehensive, due to the multifaceted nature of the leadership issue. The presented conclusions may provide important information for further research into the issue at hand. Practical implications: The analysis of the research results made it possible to indicate which leadership competencies should be improved by managers employed in the studied public entities. The presented research results can become a guideline for managers employed in other public organizations, as well as private entities. Originality/value: The value of the research conducted lies in identifying key leadership qualities that, in the opinion of subordinates, were felt to be in short supply, particularly noticeable during the COVID-19 pandemic.
EN
Aim: The idea, and at the same time the aim of the paper, was to develop a model of instruments dedicated to the assessment and improvement of the quality of logistics services in coopetition and this goal was achieved. The presented article features, against the background of the coopetition of enterprises in a network, essential instruments for measuring the quality of logistics services both from the point of view of its essence as well as an innovative form of relationship, i.e. in the coopetition of enterprises in which logistics services, especially their quality, are of fundamental importance. Design/methodology/approach: Literature critical analysis. Analysis of international literature from databases as well as exploratory own research work and expert analyses. Results: The article presents the results of conceptual research on the use of an original model of instruments for measuring and improving the quality of logistics services in the coopetition of enterprises in the Deming Cycle standard and the ISO 9001 quality management system. Originality/value: Model of instruments for measuring, evaluating and improving the quality of services in competitive cooperation. The obtained results attest to the cognitive and practical value of the developed model of instruments.
PL
Ocena efektywności procesów wpisuje się w nurt funkcjonowania współczesnych instytucji publicznych. Praktyka wykazuje, że analiza procesów biznesowych i ich optymalizowanie wpływają na efektywność działania całej instytucji. Celem pracy jest przedstawienie metodyki oceny funkcjonowania organizacji. W artykule zaprezentowano istotne aspekty oceny komórek biznesowych. Analizie poddano jeden z obszarów systemu oceny Zakładu Ubezpieczeń Społecznych. W tym celu wykorzystano metodę studium przypadku. Na podstawie uzyskanych wyników badań zaproponowano budowę hurtowni danych z jednoczesnym wdrożeniem metody business intelligence.
EN
The assessment of process effectiveness is in line with the functioning of contemporary public institutions. Practice shows that the analysis of business processes and their optimization affect the efficiency of operation of the entire institution. The aim of the work is to present the methodology for the evaluation of the organization's functioning. The article presents important aspects of business unit assessment. The analysis covers one of the areas of the Social Insurance Institution's assessment system. For this purpose, the case study method was used. Based on the obtained research results, a data warehouse was proposed with the simultaneous implementation of the business intelligence method.
EN
Automation of the sales process, cyber-shopping – these are the key sales trends of the modern market. The broadly understood notion of digitization has fundamentally changed the purchasing process. This is confirmed by investments in this area of such companies as Shell, Circle-K, Johnson & Johnson, British Airways, McDonald and others. Full automation of the purchasing process allows the company to reduce costs and better manage employee time. The purpose of the article is to present selected innovative solutions in the field of sales process automation and analyze the expressed opinions of customers in Poznań on the use of modern sales process solutions.
EN
Some proposition of mathematical logic application for optimization of logistic nets describing motor transport has been presented in this paper. Some algorithm for optimization steps has been proposed in the article. In presented example has been elaborated some optimization of logistic net for motor transport. The optimized logistics network for motor transport significantly improves reliability and contributes to the economical use of the vehicle.
EN
Classical marketing is becoming less effective. Senses and emotions, as well as a buying mood, the atmosphere of the place, where the decision to purchase is made by a buyer have key importance in stimulating both the creation of shopping behaviours and the consumer – brand relationship. The use of sensory (sensual) branding is a departure from the 2D brands, communicating through sight and hearing, towards the 5D brands, which affect the five different human senses. Sensory marketing and branding enable building a relationship with the brand, keeping the brand awareness alive, increasing sales, and exceeding the competition to a higher extent. New technologies create and strengthen the space of the buyer's experiences with the brand. The neuromarketing research shows that emotions play a significant role when making the purchasing decisions.
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