Proposal of methodology for customers relationships establishing in terms of transport services

• Autorzy: Hajduk Iwona Ewa , Poliak Miloš

Identyfikatory

DOI

10.14669/AM/172917

• Języki publikacji: EN

Abstrakty

EN

Currently, the market is focused not only on the quality of services, but also on customer comfort, requiring service providers to constantly modernize their methods of operation. Due to the progressing digitization of various areas of business activity, it is necessary to implement current available technological aids in order to maintain competitiveness and build long-term relationships with the client. Delivering products to the point of consumption is a very important element in the supply chain, and transport companies act as both intermediaries and service providers. The article is a proposal of a methodological solution for companies dealing with transport services in the field of building long-term relationships with the client using modern technologies and methodologies. The results show the strategies and systems with which transport companies can strive to build a competitive offer in the supply chain. As a target solution, it was proposed to use solutions such as Customer Relationship Management (CRM) in the process of developing a methodology for building relationships with customers in the area of transport services. The development and functioning of the global economy market is not possible without a net-work of transport connections-communication infrastructure, as well as a service provider-consumer relationship.

Słowa kluczowe

EN

management; transport sector; consumer; relationship; customer satisfaction; Customer Relationship Management

• Wydawca: Wydawnictwo Naukowe Sieci Badawczej Łukasiewicz - Przemysłowego Instytutu Motoryzacji
• Czasopismo: Archiwum Motoryzacji
• Rocznik: 2023
• Tom: Vol. 101, nr 3
• Strony: 5--31
• Opis fizyczny: Bibliogr. 48 poz., rys.

Twórcy

autor

Hajduk Iwona Ewa

• Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

• https://orcid.org/0000-0001-6755-4073

autor

Poliak Miloš

• Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia

• https://orcid.org/0000-0002-9149-2439

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